Spring day inspired Appletiser to introduce their classic style of "100% Pure Pleasure" to offices and restaurants on Spring Day, with 981 new look Appletiser bottles each posing as a vase.
The bottles, each with one bright Gerber daisy, were distributed various office canteens, coffee shops and restaurants around the Johannesburg and Pretoria area on Spring Day. In keeping with Appletiser's "100% Pure Pleasure" positioning each vase had it's own tag wishing their consumers "100% Pure Pleasure on Spring Day."
Appletiser vases made appearances in the canteens of Investec, SAB Miller, Sappi and Standard Bank to name but a few. They were also seen at News Café, Mugg & Bean, Smith and Wolensky, Trumps and Europa. Only establishments that cater to the Appletiser target market were visited.
