Citigate Johannesburg handles above-the-line publicity for CANSA Shavathon

Events agency, Sho-Sho-Lo-Za Marketing has selected Citigate Johannesburg to manage its above-the-line publicity for the CANSA Shavathon, the massive effort to increase cancer awareness. The CANSA Shavathon aims to raise R8-million and to set a new world record by shaving or colouring more than 55 000 heads in 24 hours, in support of the country's many cancer sufferers and survivors.

Citigate Johannesburg is responsible for conceptualising and designing the campaign logo, all media promotions (print, radio and TV), website design, viral marketing and outdoor media. This includes acting as overall custodian to maintain consistency in the 'look and feel' of the various executions.