9November Union of companies goes arty with the KKNK

The KKNK (Klein Karoo Nasionale Kunstefees), one of the biggest South African art events, held in Oudtshoorn annually, has awarded their Advertising account to the 9November Union of companies.
The campaign (two TV commercials, four radio commercials, a poster and four newspaper and magazine advertisements), will be featured mainly in the Afrikaans media.

This year's campaign will focus on "serious art' and steer clear from the past ten years' "light hearted" approach, which mainly focused on the festivities, rather than the art.