Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Paula Wilson Media Consulting on the move
Cape Town-based Paula Wilson Media Consulting has been appointed to handle media relations for the 2004 edition of Eat Out, the definitive South African Restaurant Guide. The appointment was announced by New Media, a subsidiary of Media 24, Africa's largest publishing stable. In addition to the restaurant guide, Paula Wilson will also do the media work for the Eat Out Johnnie Walker Restaurant Awards 2003 later this month.
Her appointment comes hard on the heels of other contracts awarded to PWMC by New Media for a trade publicity campaign on the launch of a new bi-monthly Afrikaans outdoor and travel magazine, WEGBREEK, due out in April next year, and for TASTE, a new bi-monthly Woolworths consumer publication which is already available at Woolworths outlets and at Exclusive Books.
