Ferrero Rocher sweetens Starcom's client base

Stylist sweet manufacturer, Ferrero Rocher has appointed Starcom to handle its media planning and buying. Following a competitive pitch from several major media independents, it was Starcom’s strategic and negotiation abilities that secured the business.

The brands, which will soon be packaged locally and retailed at competitive prices, include Ferrero Rocher chocolates, tic tacs and Kinder Surprise.

Starcom’s first project will be to plan a media campaign for tic tacs.