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Wilene van Greunen
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Dark & Lovely renew Rank TV contract
Each day, millions of economically active South Africans commute, via taxi ranks, to and from their place of work. With permanent screens at 10 of South Africa’s most frequented strategically sited taxi ranks, ComutaNet’s Rank TV reaches an unprecedented 1,2 million (unduplicated) people every day.
Carson’s Dark & Lovely recognise the effectiveness of Rank TV through this extremely powerful and unique medium, and has renewed its advertising contract with ComutaNet on Rank TV for a further 12 months.
The adverts being screened promote the Dark & Lovely products on the giant, advantageously situated Rank TV screens which stand elevated some five metres off the ground for ease of viewing.
