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''Just for Me'' aboard taxis
Manufacturers of black hair care products, Proline has found a unique way of reaching their youngest target market with their "Just for Me" product for kids. Using GMR Transit Media, Proline is building their presence in this niche market with product sampling and exterior branding on a number of taxis that specifically transport children to and from school. Weekly product sampling and general commuter interaction form an integral part of the campaign.
