PR Dynamics wins Amalgamated Beverage Industries (ABI) account

PR Dynamics has been appointed to handle public relations for Amalgamated Beverage Industries (ABI). The account will be housed in the Corporate/ICT Division of PR Dynamics.

This year ABI will focus on building its brand and awareness among all stakeholders as well as strengthening existing relationships with key partners such as The Coca-Cola Company and SABMiller plc, as well as with its customers. ABI commissioned experiential marketing company, VWV to assist with this task, and PR Dynamics (VWV’s preferred public relations supplier) was brought into the mix.

PR Dynamics has been tasked with managing ABI’s media liaison activities; providing strategic communication direction; assisting ABI in crisis communication situations and with internal communications; as well as providing media training skills to senior ABI managers, wherever necessary.