Extreme 16 opts for Starcom

Starcom has been appointed to handle the media strategy, planning and buying for Super Group’s exciting new venture, Extreme 16.

Based in Bryanston near Fourways, Extreme 16 is being positioned as a 4x4 lifestyle experience one-stop-shop where visitors can test drive and buy a variety of over 150 pre-owned 4x4 vehicles.

The Extreme 16 concept is unique in that it will stock the widest range of 4x4 vehicles under one roof, customers will be invited to test drive the vehicles of a specially designed 4x4 test track on the premises, purchase accessories, or simply enjoy a snack with their family at the on-premise coffee shop.

Extreme 16 opens its doors on Saturday 29 June 2002 and Starcom is well underway planning the launch campaign.