BOGOTA, COLOMBIA: Brand provenance matters to alcohol brands more than most other categories. Some carry centuries of heritage which has evolved into its own folklore, while some more modern brands come with a carefully constructed universe of influences. Within the alcohol category, provenance is arguably most important in wine.
6 Sep 2011
CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival.
1 Jun 2011