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Building pan-African brands

Africa is an incredible continent of people who solve problems innovatively and we need to share this message with the world...

By Natalia Rosa 5 Jul 2021

Kantar BrandZ Most Valuable Global Brands 2021

The world's most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7,1trn...

Issued by Kantar 21 Jun 2021

#CreativeWeek2021: Games in physical reality

Epic Games looks at how game studios and brands work together...

By Emily Stander 21 Jun 2021

#CreativeWeek2021: The importance of cultural nuance in advertising

Today, I report on a panel hosted earlier this week, 'One size does not fit all: the importance of cultural nuance in advertising'...

By Emily Stander 9 Jun 2021

Are African brands out of touch with Africans?

African brands are not getting enough love from home and we need to resolve this....

By Pat Mahlangu 1 Jun 2021

The power of inclusive portrayal in advertising

On 27 May 2021, Kantar, in partnership with Affectiva, presented a webinar on how inclusive portrayal in advertising is important for the progression of media...

By Emily Stander 28 May 2021

WCFA elects six new members to expand its global executive board

The World Communication Forum Association (WCFA) has elected six new members to expand its global executive board to ten members from around the world...

30 Oct 2020

D&AD announces the first of its New Blood Shots briefs

D&AD announces the first of its New Blood Shots briefs, a series of quick-fire New Blood briefs designed to give emerging creatives a faster way to develop their portfolio, impress employers and land a paid commission or role while job opportunities are difficult to access...

30 Oct 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets...

Issued by Kantar 28 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

The top 150 most valuable African brands from inaugural Brand Finance Africa 150 2020 ranking stand to lose up to $60bn of cumulative brand value following devastating Covid-19 pandemic...

15 Oct 2020

#2020AfricaBrandSummit: Winners announced!

The winners of the 2020 Africa Brand Summit Awards were recently announced at a gala event held in Cape Town...

8 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

By Juanita Pienaar 18 Sep 2020

New report shows brand leaders face big challenges aligning marketing and comms teams

The CMO Council report also addressed how Covid-19 increased the importance to deliver cohesive messaging...

17 Sep 2020

Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020



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