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SOUTH AFRICA

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

15 Jan 2019

SOUTH AFRICA

From Europe to SA with love: 3 tips for South African marketers in 2019

It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...

By Lisa Steingold 2 Jan 2019

NORTH AMERICA

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

SOUTH AFRICA

#NewBiz: Wonderland Collective acquires Studio Aura, opens offices in London, UAE

Brand and digital agency Wonderland Collective has acquired UK design agency Studio Aura...

9 Oct 2018

SOUTH AFRICA

Memoirs of a media veteran

My PR journey began bang-on 20-years ago, I'm unsure if the scales tip at 'experienced' or 'plain old'...

By Sam Swaine 24 Aug 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

Facebook runs UK, US newspaper ads apologising for data scandal

Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal...

26 Mar 2018

SOUTH AFRICA

The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

GLOBAL

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

GLOBAL

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

SOUTH AFRICA

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

GLOBAL

CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

UNITED KINGDOM

Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

GLOBAL

VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

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