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How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

WTO must support LDCs

The global trading system must support least developed countries, says Mozambique...

UBA, Google roll out Wi-Fi hotspots in Nigeria

The United Bank for Africa (UBA) has collaborated with Google and an ISP partner to launch Google Station in 11 UBA branches in Lagos State as part of plans to roll out 200 stations in the country...

Co-Creation Hub launches in Rwanda

Nigeria's innovation centre, Co-Creation Hub, has expanded to Kigali, Rwanda...

SOUTH AFRICA

Consumerism in crisis as millennials stay away from shops

Christmas may seem like a distant memory, but retailers won't forget it in a hurry: it was the worst on the UK high street since 2008...

By Brendan Canavan 25 Jan 2019

SOUTH AFRICA

Fast-food chains use cute animal toys to market meat to children - new vegan ranges pose a dilemma

Being vegan appears to be all the rage in Britain. The news that McDonald's has launched a new plant-based "Happy Meal" for children based on a vegan "wrap" would seem to bear this idea out...

By Kate Stewart and Matthew Cole 24 Jan 2019

GLOBAL

Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

SOUTH AFRICA

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

15 Jan 2019

SOUTH AFRICA

Plain packaging for tobacco: what other countries can learn from the UK's experience

Bans on tobacco advertising, promotion, sponsorship and open display in shops in the UK encouraged tobacco companies to make the pack the hero. So they opposed plain packaging and claimed there was no evidence...

By Nathan Critchlow and Danielle Mitchell 4 Jan 2019

SOUTH AFRICA

From Europe to SA with love: 3 tips for South African marketers in 2019

It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...

By Lisa Steingold 2 Jan 2019

NORTH AMERICA

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

SOUTH AFRICA

Diageo sells 19 non-core brands, including Seagram's and Goldschläger

Alcoholic beverages giant Diageo is selling 19 of its non-priority brands, positioned in the lower-end segment of the US drinks market, to US firm Sazerac for $550m...

13 Nov 2018

SOUTH AFRICA

#NewBiz: Wonderland Collective acquires Studio Aura, opens offices in London, UAE

Brand and digital agency Wonderland Collective has acquired UK design agency Studio Aura...

9 Oct 2018

SOUTH AFRICA

Social media: is it really to blame for young people being lonelier than any other age group?

Young people are lonelier than all other age groups, according to recent findings from the BBC Loneliness Experiment...

By Rebecca Nowland 5 Oct 2018

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