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Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 10 hours ago

Nominees announced for Digital Impact Awards in Africa

Organisers of the annual Digital Impact Awards Africa have released the nominees for the 6th edition of the awards...

2 days ago

Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 2 days ago

Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

AfCFTA creates optimism on the continent

The African Continental Free Trade Agreement (AfCFTA) has the potential to lift intra-African trade by more than 52%...

9 Jul 2019

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

With the year's biggest international award shows done and dusted, I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Film and Radio jury president Nedal Ahmed, also senior copywriter at 72andSunny, Amsterdam...

By Leigh Andrews 5 Jul 2019

Partnerships to facilitate implementation of AfCFTA

UN Economic Commission for Africa (ECA) and TradeMark East Africa partner towards the implementation of Africa Continental Free Trade Area (AfCFTA)...

5 Jul 2019

Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

Africa helping to shape the world

"Africa is not a peripheral part of the world. So, as a responsible part of the global community, Africa must be making contributions that shape the world, solving the problems of the world..."

By Kingsley Ighobor 3 Jul 2019

Get into Africa to seize opportunity

Why Africa is commercially exciting right now; and why businesses, big and small, need to be paying attention and investing, before the barriers-to-entry and competition truly kick in...

By James Hedley 2 Jul 2019

Content is king but is it relevant to your audience?

Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...

By Minnie-lee Tagwirei 1 Jul 2019

Dangote launches new campaign on CNN

Dangote Industries shows its commitment to empowering Africa in new CNN campaign...

28 Jun 2019

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