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Marketing beyond the norm Leigh Crymble gets into the ‘ Potayto, Potarto' debate by explaining how Cards Against Humanity's ‘Advertisement'-emblazoned potato Super Bowl ad changed how she sees marketing. It's proof you can get a point across without any fancy panning, zooming, audio, subtitles, call to action or even branding. This ties into Danette Breitenbach's feedback from Posterscope's Future Defining Themes of OOH Conference, held at the Venue Green Park in Sandton. In her article on ‘ making out of home work', she shares insights from Graham Deneys, group strategy director at Carat SA: “The OOH response needs to be tailored to ensure it is adding value over and above what is expected.” Just as you would not create a TVC just for the sake of it, it is the same with OOH. With #Loeries2017 looming on the horizon, you may have seen the campaign creative on our site and elsewhere. I chatted to DDB SA's chief creative officer Liam Wielopolski about the 2017 Loerie Awards campaign creative. It's a simple yet fun executional idea; an idea that was easy to roll out and also cost-effective to maintain, with doodles inspired by the creative process, where everything starts off as a rough scribble. In the run up to next month's IAB Digital Summit and Bookmark Awards, speaker John Sanei brings things back to digital with an article titled, 'The digital revolution is futile without a customer focus'. He lists two key trends defining the current commercial landscape, as well as the changing 'need states' of consumers and employees and the rise of the gig economy. Sanei will be speaking on the application of gamification to all facets of business at the Summit taking place on Thursday, 16 March at The Galleria in Sandton. Click here for tickets! We also have thought leadership from Jodene Shaer on the human era of marketing and a wealth of industry news for you to read through. Best you get cracking! Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Leigh Crymble] Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'... read |
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Danette Breitenbach The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success... Read | Leigh Andrews This year's Loerie Awards campaign, devised by DDB, features such slogans as: “We won't judge your ass-kissing skills…”, “We won't judge your dodgy search history…”, and “We won't judge your sing-along skills". Liam Wielopolski, chief creative officer at DDB SA, shares what the 2017 Loerie Awards will be judging… Read | John Sanei As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today's climate, it has to be keenly focused on consumer and employee needs... Read |
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|  | Cari Coetzee FOODwelove aims to change how offices eat by offering desk jockeys the option to have a healthy and wholesome lunch delivered in a cleverly designed box, straight to their desk... read | |
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| Promoted content |  | Issued by Gawk Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power... read |
| |  | Charles Mburugu Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits... read | |  | Jodene Shaer Clean-up in the marketing aisle! Social media has swiped its hand across B2B and B2C and left marketing in disarray. Watch your step, because H2H is demanding shelf space... read | | |
| |  | Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go... read | | |
 | Mlenga Jere and Raymond van Niekerk There can be no doubt that the Ford Kuga brand in South Africa is in trouble following the model's propensity to burst into flames. Ford South Africa has not helped the situation with its lethargic reaction to what's now a major crisis. read | | |
 | Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs)... read | | |
 | Emma Winchurch-Beale, international sales director at The Washington Post, has been appointed as the 2017 President of the World Media Group. She takes over the year-long position from Rupert Turnbull, VP EMEA, Time Inc... read | |  | The 12th Annual WeLead Women's Conference, hosted by QualityLife Company, takes place at the IDC Auditorium in Sandton from 8-9 March 2017. This year's theme is “We are the leaders we've been waiting for”... read | | |
Cape Cobras #SwipeBlue this Valentine's DayThe Cape Cobras, in association with their radio partners, Heart FM, took to the streets on Valentine's Day in branded metered cabs to launch their new one-day cup campaign, #SwipeBlue.
Tickets were handed out to city dwellers for the first home game by outdoor advertisers, New Wave Outdoor Media, who made use of OOH media metered cab advertising, instead of traditional billboard advertising.
The objective of the campaign was to spread the love and message, that when you #SwipeBlue for the Cape Cobras, it's always a perfect match. read | | |
Brightwater Commons welcomes production house, Urban Brew StudiosUrban Brew Studios, a division of Kagiso Media and one of the largest production studios in South Africa, will be opening up shop at the Brightwater Commons Shopping Centre in Randburg, Johannesburg.
The Moolman Group has been tasked with turning 10,000 square metres of the shopping complex into an ideal and modern space for the production house, which will boast office space for over 300 staff member, 12 television studios, audio post-production and compilation facilities, as well as a business centre and meeting rooms.
Urban Brew Studios will take up their new office space between September 2017 and February 2018. read | | |
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 | Weber Shandwick has launched a report, The Company behind the Brand II: In Goodness We Trust, a global thought leadership study. A key finding is the degree to which products and services make individuals feel good or healthy, surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins. read | |  | Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016... read | |  | Starcom US, OMD and Heineken top the lists in The Gunn Report for Media, the global evaluation of media innovation and success.. read | | |
 | According to the Direct Selling Association of South Africa, this succesful sector provides jobs for 1.1 million independent business owners, which is increasing by over 13% annually... read | | |
 | Issued by Pacinamix McCafe, the lifestyle coffee product offering by McDonald's South Africa, has announced its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017... read | | |
| | |  | Ryan Kh When was the last time you spent an entire day without thinking about your business? If you're still working on an answer to that question, chances are you're an entrepreneur. Or a rare breed of hyper-focused, success-driven, results producing go-getters... read | |
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 | Brazilian bitcoin miner, CoinBR has come aboard as the second premier sponsor for the Blockchain Africa conference... read | |
| | DQ&A is looking for a senior buy side campaign manager with excellent knowledge of DFP/DCM and a firm understanding of Google product stack on advertiser's side. Read more >> |
| | | | Public relations practiceProvox Centre for Public Relations & Communication - 6 Mar 2017 to 10 Mar 2017, Windhoek | 13 Mar 2017 to 17 Mar 2017, Ferndale, Randburg | 3 Jul 2017 to 7 Jul 2017, Cape Town | 24 Jul 2017 to 28 Jul 2017, Ferndale, Randburg | 11 Sep 2017 to 15 Sep 2017, Ferndale, Randburg Media law and ethicsInstitute for the Advancement of Journalism - 29 Aug 2017 to 31 Aug 2017, Johannesburg |
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|  Join the Red & Yellow School on 22 February 2017 in CT and Joburg for a free breakfast workshop on how to make the MAC Charter work for your business. Read more >>
 Nikki Bush will be giving part two of her ‘Parenting on the Run' talk at Henley Business School Africa's MBA family-friendly event, on 22 February at 6.00pm. Read more >>
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| Henry J. Kaiser "Having an aim is the key to achieving your best." |
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