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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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F/Nazca Saatchi & Saatchi launches stop-motion series, ahead of D&AD Next Awards
As the deadline for D&AD Next Awards entries approaches, F/Nazca Saatchi & Saatchi launched a new stop-motion animation series as the centrepiece of the 2017 Every Pixel Counts campaign. The campaign looks at the work of previous Next Award winners and their creative process.
The animations were created using over 500 acrylic pieces, which were carefully lit and photographed frame by frame. They will be shared across all social channels over the coming weeks before entries close on 22 February 2017.
