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Marketing & Media South Africa

The hidden messages in brand logos

For many, if not most of us, a brand logo is... well... a brand logo, but Leigh Andrews writes here on how some logos use hidden messages to give brand logos some 'oomph'. See if you can spot the hidden messages before checking out the explanations in the infographic.

Facebook is a global phenomenon and Ian Henderson explains how the social media platform used the "local is lekker" principle to hit 500 million users in two years.

Pendorings... The Good, The Bad, and The Ugly... This year's Pendoring Advertising Awards ended up being a triumph (The Good) for some and a wake-up call (The Bad and The Ugly) for others, with a total of five categories, according to judges, receiving no entries deemed to be worthy of an award. The wise will accept the message in the results and up their game for next year's event. Good luck to you all, and congratulations to this year's winners.

PS. Don't forget to enter our #myofficeinafrica competition on Instagram.

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Today's top stories
Using hidden messages to give brand logos some 'Oomph'

Leigh Andrews

Oomph's infographic, called '40 brand logos with hidden messages', landed in our inboxes last week. Intrigued, I contacted Oomph's marketing executive Jack Reid for more information...

Read more >>



How Facebook hit 500 million users in two years with localisation

Ian Henderson

It's no secret that Facebook is a global phenomenon with 1.3 billion active users accounting for almost half of the world's entire internet population of 2.9 billion people...

Read more >>



Pendoring withholds Prestige Award

Danette Breitenbach

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, adding extra competition to the 2015 awards...

Read more >>





Marketing
Carmen Lerm, Destination Marketing Specialist

Issued by FusionDesign

Carmen Lerm's long career has taken her from a background in design to becoming a destination marketing specialist who is passionate about delivering results to her A-list clients... read more>>
Advertising
Winners announced for Pendoring Advertising Awards

Issued by Pendoring

With three silvers and one gold out of 10 finalists, Joe Public maintains its status as the Pendoring leader over the past few years. A close second with four silver Pendorings from no less than seven finalists is Ninety9Cents Communications... read more>>
Digital
Online businesses need to heed POPI

Anton Vukic

The promulgation of the POPI Act into law will result in severe penalties if an online business does not adequately secure the personal details of its customers stored online... read more>>
What will SEO look like in the year 2025?

Boris Dzhingarov

People declare every single month that they've figured out the Google ranking algorithm, but we easily end up missing the obvious thing: things evolve, but basics remain the same... read more>>
Mindshare SA wins Gold and Silvers at the New Generation Awards 2014

Issued by Mindshare South Africa

Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October saw a total of 67 awards handed out in 32 categories. These included the SMME/Corporate Awards, Online Media & Tools, Agency Awards and Special Awards... read more>>
Events & Conferencing
International speaker to run workshops on association, event management industry
The 2014 Association Management Workshop aims to help national and international associations focus on global strategic thinking and the requirements of running associations in the 21st century... read more>>
Set to service the Western Cape

Issued by Gearhouse SA

Set construction and installation company Sets, Drapes, Screens, or SDS, is part of the Gearhouse Group of companies and has been successfully servicing Gauteng and the Western Cape for the past six years... read more>>
Mobile
Mobile payslips and statements offer a quick green win

Issued by Cellfind

South African companies looking for ways to lower their carbon footprint and save money in the process, can score quick wins by digitising their invoices, statements and payslips... read more>>
Newspapers
Independent Newspapers adds new community print title in Western Cape
PR & Communications
[21 Icons - Season 2] Lucas Radebe
21 ICONS South Africa has featured its thirteenth icon of its second season: Lucas Radebe, the soccer legend who is hailed as one of the greatest international soccer players of our nation... read more>>
Production
Riverstone Films 'captures' Liberty brand ad on a grand scale

Issued by Riverstone Films

Portraying a 50-year urban timeline in 45 seconds takes considerable planning and expertise to pull off seamlessly... read more>>
Radio
School of Broadcasting - A first for the Eastern Cape

Issued by Algoa FM

Algoa FM has partnered with its weekend lunch presenter, Tové Kane, to open the School of Broadcasting in the Eastern Cape... read more>>
International
Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising
NEW YORK, USA: The Global Awards competition has announced the 2014 shortlist. This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising. read more>>
Nokia name dropped from Lumia smartphones
WASHINGTON, USA: Microsoft said it is dropping the Nokia name from its Lumia smartphones following the purchase of the company earlier this year. read more>>
Big data used as tool to track Ebola
WASHINGTON, USA: Nine days before Ebola was declared an epidemic, a group of researchers and computer scientists in Boston spotted the haemorrhagic fever starting to spread in Guinea. read more>>
Eustace breaks sound barrier in jump from space
WASHINGTON, USA: A Google executive, Alan Eustace, set a new record by jumping successfully from near the top of the stratosphere, 41,000m above the Earth and, in the process, broke the sound barrier as he fell. read more>>
Deadline looms for Creative Media Awards
More International
Government
SA citizens indicted in US rhino poaching case
The Department of Environmental Affairs says it has noted the indictment of two South Africans in the United States for alleged rhino poaching offences. read more>>
Condolences to Mulaudzi and Meyiwa
Olympic athlete Mbulaeni Mulaudzi, who died after a car accident last week, has been described by President Jacob Zuma as one of South Africa's most talented athletes. read more>>
Four ministers attend UK's BRICS conference
The Presidency dismissed claims that President Jacob Zuma will no longer attend the 3rd Annual innovaBRICS Conference in the United Kingdom because he has been refused an audience with Prime Minister David Cameron. read more>>
More Government news
Jobs offered
Junior Technology Journalist - Muldersdrift
EE Publishers seeks dynamic, young, newly-qualified journalist with interest and aptitude in science, engineering and technology, for full-time employment in Muldersdrift area, Gauteng. Read more >>



New events to diarise
Nano-seconds crisis response
The Reputation Go-to Guy - 28 Oct 2014 to 29 Oct 2014 Johannesburg

Freelance breakfast
The Common Room - 30 Oct 2014 Johannesburg

EthicsXchange
Futuregrowth Asset Management - 4 Nov 2014 Joburg

Newcastle youth benefit from Samsung Smart School
Open Futures Foundation - 12 Nov 2014 Newcastle

Social media - using Twitter, Google and Pinterest
Pietermaritzburg Chamber of Business - 13 Nov 2014 Pietermaritzburg

Social media basics
Multidimensions - 19 Nov 2014 Johannesburg, Sandton

South African Man Expo
Mercatique Consulting - 22 Nov 2014 to 23 Nov 2014 Johannesburg

Claim Your Space
True Media - 23 Nov 2014 Green Point, Cape Town

Professional digital marketers accreditation
Blue Magnet Digital Academy - 9 Feb 2015 to 13 Feb 2015 Johannesburg

PAs and Admin Professionals Summit - 2015
ABN Global Events - 27 Apr 2015 to 30 Apr 2015 Pretoria

ENGAGE EMPLOYEES WITH A COMMUNICATION STRATEGY THAT DELIVER RESULTS

Attend this exciting one-day event on the 30 October 2014, which is designed to give you solutions to your greatest internal communications challenges as well as the skills to improve your internal communication strategy. More information,

CLICK HERE
Upcoming events
HR Africa Summit incorporating the HRDE - 27 Oct 2014 to 31 Oct 2014 Bryanston
The premier gathering of HR executives and practitioners - an African experience for a global market. Read more >>


E-commerce marketing workshop - 29 Oct 2014 to 31 Oct 2014 Johannesburg
Blue Magnet Digital SolutionsAndy Higgins and Gillian Meier will unpack the technology and practical strategies on running and managing an e-commerce platform. Limited seats available book now. Read more >>


Photo and Film Expo - 30 Oct 2014 to 2 Nov 2014 Johannesburg
The Photo and Film Expo is the largest photographic expo on the continent. Read more >>


Internal Communications Seminar - 30 Oct 2014 Johannesburg
This one-day seminar will give you solutions to your greatest internal communications challenges as well as the skills to improve your internal communication strategy. Read more >>


Proofing and sub-editing basics
Institute for the Advancement of Journalism - 27 Oct 2014 to 28 Oct 2014 Johannesburg

ED Conference 2014
Creative Space Media - 27 Oct 2014 to 28 Oct 2014 Midrand

11th Annual HR Africa Summit
Institute of International Research - 27 Oct 2014 to 31 Oct 2014 Johannesburg

Quotes
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