| 28 May 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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That infernal spear Top of the news this week, and last week, of course, has been "The Spear", the controversial painting of Jacob Zuma that has been the topic of conversation and top of mind. The ANC called for a boycott of City Press, which, apparently, in some areas, led people to buy the paper; nevertheless, Ferial Haffajee has announced that the image of the painting will be removed from its website. Whether or not that does the trick is yet to be seen, because the ANC has also called for a City Press ad boycott. Still on "The Spear", eNews has rejected "with contempt" an accusation on the part of the government that the channel was censoring itself when it did not show video footage of Advocate Gcina Malindi breaking down in tears during court proceedings. Meanwhile, financial print media are lobbying the JSE on its proposed publishing rules, which the media reckon could cripple newspapers. Rod Baker, Content DirectorPS The latest Ornico Ad Showcase features TV ads for Huggies Gold, SABC, Blackberry, Cell C and Opel Astra GTC, and radio ads for John Dory's, Amstel Lager, Life Health Care, PG Glass and Vawter.
Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Biz Takeouts Podcasts
 Find out how the marketing of comedy in South Africa has changed with social media and get some tips for producing live shows by listening to the Biz Takeouts podcast of this week's Biz Takeouts Marketing & Media radio show which airs every Wednesday 5pm-6pm streamed live via 2oceansVibe Radio. [ twitterfall] Read more >>
Special focus on media freedom & right to know
 NEWSWATCH: Writing in today's City Press, Ferial Haffajee says that a decision has been taken to remove the controversial image. Read more >>
 The South African National Editors' Forum (Sanef) has issued the following statement after call by the ANC and senior governing party leaders for a boycott of City Press newspaper. The forum says the call is "tantamount to intimidation and abuse of power". Read more >>
Marketing
 [Amy Johnson] Many websites do not use search engine optimisation (SEO) effectively, rendering them virtually inaccessible, as finding them is like trying to find a destination without directions or a map. Three key tactics can improve results. Read more >>
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 [Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. In this context, content marketing is the process of creating and sharing something awesome - entertaining, engaging content (text, photos, video, audio, interactive) that promotes the brand in an indirect way. Read more >>
 [James Hurford] Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions. Read more >>
Advertising
 The ANC has called for a boycott on advertising in City Press, spokesman Jackson Mthembu said on Friday, 25 May 2012. Read more >>
 The Broadcast Complaints Commission of SA (BCCSA) has ruled that film advertisements through a subscription broadcaster did not fall within its jurisdiction. This was after the commission received an anonymous complaint about an advertisement for a film available on MultiChoice Box Office service. Read more >>
CRM
 [Aki Kalliatakis] Customers have the power to change service levels, performance and product, yet still they feel they are often mistreated. Successful complaining however needs to be focused in order to achieve lasting results. Read more >>
CSI
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Events & Conferencing
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Magazines
 [Gill Moodie: @grubstreetSA] In the very competitive magazine world, you must take action or die - which is why FHM's successful former editor, Brendan Cooper, has been brought back from management to the editor's seat. Cooper tells Bizcommunity how he's going to put the magazine back on track, how the readership has changed and why the lad-mag era is over. Read more >>
Media
Mobile
 [Llew Claasen] If you've been hiding under a rock during 2011, then you might have missed predictions from industry pundits that "the year of mobile" had finally arrived. The truth is, we ain't seen nothin' yet. While there has been significant traction and momentum in mobile recently, the potential opportunities for mobile marketing and engagement are immense. Read more >>
Newspapers
 [Trevor Neethling] Two of SA's leading media companies on Friday, 25 May 2012, said they planned to persuade the JSE not to implement proposed plans to revise rules for publishing results by listed companies, which they say could affect their advertising revenue. Read more >>
 City Press editor-in-chief Ferial Haffajee said on Thursday 24 May 2012, she is "deeply disturbed" by SACP's calls to boycott the newspaper over its coverage of the controversial artwork The Spear. Read more >>
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Out Of Home |  |
Production
Research |  |
 Despite the clear benefits of Cloud computing, ranging from reduced costs to improved efficiencies, small and medium enterprise (SMEs) have yet to embrace this approach to technology use. Read more >>
Sponsorship
TV |  |
 eNews says it notes, with grave concern, the statement issued by GCIS accusing the channel of bias and selective reporting for not showing video footage of Advocate Gcina Malindi breaking down in tears during court proceedings. eNews has issued the following media statement. Read more >>
 The Co-operative and Manchester based marketing company, Refinery, have created a fun gaming app highlighting the plight of the honeybee, whose numbers have drastically declined in recent years. Read more >>
 With the economic climate remaining fraught and an ever expanding range of high quality own label ranges offered at food retailers, the influence of private label products has never been stronger. In addition, latest research from Mintel reveals that for the first time, in 2011, the proportion of own label New Product Development (NPD) overtook branded in the UK. Read more >>
SAN FRANCISCO, US: The Bees Awards, the international social media marketing awards, have announced the 2012 winners. Read more >>
More International...
Marketing
 If only 7% of communication is verbal, how do we understand the other 93%? Delving into the heart of a business requires an intense first chapter of employee engagement, which means 'hearing' what's not verbalised at first. This is where the art of engaging people through creative exchange begins. Read more >>Advertising
 To highlight the peace-of-mind all Lexus LS 460 drivers experience when reversing their luxury vehicles, Draftfcb Johannesburg tapped into the uncomfortable feeling many people get when they put their car into reverse and ease their foot off the pedal. Read more >>Infiniti, the latest luxury car brand to be launched in South Africa this year, has enlisted the services of Artifact Advertising for digital and below-the-line requirements. In addition to below-the-line and launch elements, Artifact Advertising will be overseeing the website, social media and digital marketing requirements for Infiniti South Africa. Read more >> The Jupiter Drawing Room Cape Town was last week awarded Design Agency of the Year and Cape Agency of the Year at the prestigious annual Finweek AdReview Awards. Read more >> Nine Mile Media's consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5 million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal. Read more >>Branding
 Global brand development and marketing insight consultancy, Added Value, has appointed Richard Prévost to its executive committee in the role of Business Director. The move signals the Group's continued focus on growth, particularly in extending its reach further into the African continent. Read more >> The seventh annual BrandZ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands are thriving despite the economy. Also, the first African brand has entered the ranking. Read more >>[Nicky Steel] I'm about to show my age and related ignorance of teen pop culture when I say that a couple of days ago I knew little about Justin Bieber other than a teenage boy with floppy hair that sang a song called "Baby, Baby, Baby" that most young girls in the Western world seem to be crazy about. Read more >>  The run-up to the Carling Black Label Cup Soweto Derby started with great excitement when the new trophy was revealed at an event hosted at The Venue in Melrose Arch, Johannesburg. The chairman of the Kaizer Chiefs, Kaizer Motaung, and his Orlando Pirates counterpart, Irvin Khoza, welcomed the new trophy to the tournament. Read more >>[Gary Bryant] When is a business too big to brand under a single brand name? Gary Bryant ponders the points by examining examples in the global financial sector. Read more >> CSI
 Being environmentally responsible triggers a cycle of sustainability, which is exactly why green practices should be a key part of integrated employee engagement (IEE). Read more >> Join Kaelo - Stories of Hope on e.tv every Tuesday from 3 July at 17h30 as it takes you on an inspiring journey highlighting social change in South Africa and how companies, communities and the public sector are working together for a brighter future. Read more >>Digital
 Big Wednesday began 2012 on top form, showing no signs of a post-festive season hangover in creating some exceptional creative in the MediaMind platform, culminating with the agency being awarded the MediaMind Africa 'Floating Trophy' for Q1 2012. Read more >> Today's volatile economy is compelling investors to increasingly focus on emerging markets - countries that are currently experiencing rapid growth and industrialisation. And as the world becomes more connected via the various forms of digital culture, emerging markets are truly starting to come into their own. Read more >> As more consumers begin to frequent the social web and brands integrate social media into their marketing and communications plans, having access to advanced social media tools has never been more vital. Read more >> pMailer now has social integration with Twitter, Facebook and LinkedIn, allowing you to post messages to your social account as part of your delivery options. Your social accounts are tied into pMailer and multiple social connectors are available. Read more >>Etiket has been appointed the digital advertising agency for the Johannesburg Tourism Company (JTC). The appointment will include the initial launch of an exciting two-month Spring Campaign as well as a refresh and maintenance of JTC's digital elements. Read more >> [Prakash Patel] Today's digital age requires technology to keep up with savvy consumers and possibilities that old legacy systems cannot sometimes keep up with. So at what point do you draw the line before allowing the IT department to dictate your business and marketing strategy under the guise of their software and technology expertise or legacy system's requirements? Read more >> They say planning a vacation is half the fun. Not so with planning and buying media, which can be a real pain in the rucksack. That's why MediaMind developed the Smart Planning solution. It's your escape from stressful media planning hassles, long hours, endless faxes and spreadsheets. And speaking of escapes, now's your chance to win a dream vacation you plan yourself, using smart tips from Smart Planning. Read more >> Apurimac Media and Yahoo! recently launched a "Creative Canvas" competition to showcase the possibilities of the Yahoo! Mail Login page. The competition challenged agencies to physically paint their own canvases, designing it for one of their brands. Purple Cow won the competition with their Frank.net Life Insurance entry. Read more >>The Digital Media and Marketing Association (DMMA) recently announced that they will be launching a new category at this year's Bookmarks Awards, which would recognise companies that had made the greatest contribution to the digital industry in 2012. Read more >> While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country's leading CEO's appears to be out on the effectiveness of a Business to Business (B2B) social media strategy with just 25% of B2B marketers having a formal social media strategy in place. Read more >>DG, a leading ad management and distribution platform, is acquiring privately held Peer39 Inc., a provider of webpage level data, for about $15.5 million. By integrating Peer39 into DG's online division, MediaMind, the company is now positioned to be at the forefront of the large and fast growing real time bidding (RTB) market. Read more >> Final plans are in place for the Integrated Marketing Communication Conference, taking place 5-6 June in Cape Town. Along with a great line-up of sponsors already on board, Vodacom will be flying the IMC Conference flag for both the Cape Town and Johannesburg editions. Read more >>Education & Training
The Marketing Association of South Africa (MASA) has confirmed the endorsement of two new innovative short learning programmes to be delivered by Vega School of Brand Leadership, namely Strategic Brand Leadership and Brand and Marketing Management. Read more >> Derrick Msibi, MD of Investment Solutions and non-executive director of TSiBA Education, is running this year's Comrades Marathon on 3 June to raise money for TSiBA Scholarships. Investment Solutions will match the funds raised up to R50 000. Read more >> On 19 April, operations director of Purple Cow Communications, Eugene Visser, graduated from the Cape Peninsula University of Technology with his Doctorate (DTech) in IT. Read more >>Vega Johannesburg navigator, Roela Hattingh, is the winner of the Dr Freysen Teaching Excellence Award, which recognises lecturers who demonstrate creative and innovative teaching approaches to promote productive learning. Read more >>A unique two-day facilitated recognition skills development workshop, taking place on 6 and 7 June in Bedfordview, Johannesburg, will explore Motivation through Recognition and give leaders the understanding, tools and confidence they need to integrate recognition into everyday management practice. Read more >>Events & Conferencing
 True Colour Events has moved from Isando to their beautiful new home on the East Rand. Watch this space for your personal invitation to view the Heritage site offices dating back from 1902. Read more >> As part of Lipton Ice Tea's Summer activation series, aptly named 'Cool by the Pool', Eventworx was approached to build an experiential activation concept to be rolled out on the beaches of KZN, Western Cape and Eastern Cape as well as select inland regions. The series started during the Christmas and New Year period and rolled on from there. Read more >> LIVEOUTLOUD Events is set to host an exclusive Bentley V8 preview for the luxury British car maker at their annual Supercar Day, taking place on Saturday, 2 June. Read more >> With winter here to stay for a while, South Africa's premium bar service, Thirst have come up with some winter specials on bar solutions that will hopefully warm you up. Read more >>After the massive success of the inaugural Loyalty and Rewards Conference and Exhibition 2012 Johannesburg, Trade Conferences International is taking the event to Cape Town. With numerous requests and queries from Cape-based companies, we are offering the opportunity to expand knowledge, debate, network and build relations with industry leaders. Read more >> Brenda Caplen, formerly of Evaluate Interactive Event Systems and Conference Communications, has joined newly-formed ICT solutions provider Gearhouse ICS. ICS offers a complete conference and event solution, from registration to audience response systems and continues to present new services as they become available. Read more >>Exhibitions |  |
 Scan Retail Solutions, which launched in 2011, offers a high-quality fabric branding solution called Tension Fabric System (TFS). Read more >> After last year's successful partnership with Mindset Network, Future Ed will be joining Mindset Network again as a media partner. Read more >>Magazines
 An artwork showing President Jacob Zuma covering himself with his right hand has been defaced with red and black paint. It appears on the cover of this week's NewsNow magazine. Read more >>Taverner's Platform Business News is the official publication of the South Africa liquor industry which acts as a meeting place for manufacturing companies, traders (liquor outlet owners) and consumers. Read more >> The annual DRUMbeat festival is set to take place on 1 and 2 June, and DRUM has planned a weekend of great music, good food and festivities like never before. Read more >> The new edition of YOU Best Recipes has more than 80 recipes for amazing winter food, from burgers to soups and from pastas to curries. Read more >> YOU Knit has brought out another selection of creative patterns for babies and toddlers, including cute designs for jerseys, hoodies, beanies, booties and cot blankets. Read more >>Media
On 18 May the Media Development and Diversity Agency (MDDA) and Sanlam joined forces again to celebrate excellence in the local media industry of South Africa. The MDDA/Sanlam Local Media Awards 2012 included the inaugural Rantho/Letsebe Community Media Achievement Award and was presented at a gala dinner in Durban. Read more >>Mobile
Recent statistics emerging in the market indicate that the percentage of South African cell phone users with smartphones has more than doubled over the past year. It is predicted that smartphone penetration in South Africa is likely to reach 80% by the year 2014. Read more >>Newspapers
At Isolezwe, it is a case of the team keeping their feet on the ground while the isiZulu title reaches for the stars as circulation figures continue to push the outer limits. Read more >>Online Media
 The launch of Doritos' daring new Roulette flavour has increased the Doritos Facebook Fan Page to a record 80 000 fans making Doritos the biggest "Brand" on Facebook South Africa in the FMCG category. Read more >>Out Of Home
 The cheeky Axe boys teamed up with coffee media specialists, Tag 8 Media, to launch their sexy cleavage cup campaign on university campuses across the country during May and had students ordering their coffees by a different kind of cup size. Read more >> ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period. Read more >>PR & Communications |  |
Epic Communications has secured two new public relations accounts in May, confirming its status as one of South Africa's most sought-after strategic communications and PR agencies. Read more >>Production
 Egg Film's Slim directed the first ever advert for Armstrong, a new spirit beer from Guinness Ghana. Read more >> AC/DC's iconic rock song, Thunderstruck, drives the captivating visuals for Tsogo Sun's new brand ads. Read more >> In the last three months, Frieze Films' rising star Malo 8 has directed commercials for three major cellular brands: MTN for MetropolitanRepublic; Cell C for Ogilvy Johannesburg; and Nokia for JWT. Read more >>Radio |  |
 This year's Discovery East Coast Radio Big Walk has been the biggest in the event's history. The event started out with around 1 800 walkers in 2004 and has grown to a record 23 04 walkers having entered this year. It really has become nothing short of a 'movement' among the people of KwaZulu-Natal. Read more >>Recruitment
Successful companies know that they are only as good as their employees. Yet despite this, investing in policies to keep employees is still seen by many as an optional extra, not a critical factor influencing their bottom line - though research indicates it shouldn't be that way. Read more >>Research
 With a changing lifestyle and sluggish economy, fast food consumption is becoming almost universal as South Africans embrace affordable, large-portioned and immediate consumption fast food, according to a new report released by Analytix BI "South Africa Country Report: Fast Food Consumer Trends (2007-2011)". Read more >> According to the latest Analytix BI report "South Africa Country Report: Internet User Profile", the increase in Internet use has been strongly driven by younger South Africans between the ages of 16-29 years and those who live in 'Middle Class' (LSM 5-7) households. Read more >>Retail
 Launched initially in the USA in 2010, Beauty Census is an innovative way of capturing women's skintones across all ethnicities from around the world. This comprehensive "landscape" of skin colors will help drive and shape future product development of regionally relevant foundation shades. Read more >> According to freedictionary.com, the word size can be defined as: "the physical dimensions, proportions, magnitude, or extent of an object." It is however also defined as "the character, value, or status with reference to the capacity to meet given requirements." Read more >>Sales
Insurance clients can expect a 10% discount on their buildings insurance premium if they insure both their car and their home at OUTsurance. Read more >>Sponsorship
 The Paarl Boys' High vs. Grey College Interschools match has now evolved to be one of the Premier Interschools fixtures in South Africa and will be televised live on SuperSport 5 on Saturday, 26 May, direct from Brug Street in the Paarl. Currently both Boishaai and Grey are ranked among the top four rugby schools in South Africa. Read more >>
| | Television | Huggies Gold | SABC | Blackberry | Cell C | Opel Astra GTC |
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 South Africa and Australia are to share the hosting of the most advanced scientific project in the world - the Square Kilometre Array (SKA) telescope. Read more >>
 President Jacob Zuma has called on communities to expose and report all those who abuse children. Read more >>
 According to the Government Communication and Information System (GCIS), the SA government is "appalled and disappointed" that e.tv censored visuals showing Advocate Gcina Malindi breaking down in tears during the South Gauteng High Court proceedings relating to The Spear portrait. Read more >>
More Government news...
 [Henrie Geyser: motoring editor] To true Alfisti just the thought of sticking an automatic transmission into the much-revered Giulietta would be as incomprehensible as adding coke to grappa or garam masala to polenta - but that's exactly what the white coats in Italy have done to its latest model, which has just landed on local shores. Read more >>
 [Henrie Geyser: motoring editor] House husbands have become a common phenomena ever since international belt-tightening sparked off job losses and unemployment with more and more men forced to work from home and take on school run duties, household chores and don aprons while their wives stuffed their iPads and fancy phones into their Gucci bags and headed off to their executive jobs to earn the household's main income. Read more >>
More Motoring news...
 [Brian Berkman: contributing editor, travel] I'm prejudiced. We have a weekend home in Pringle Bay so any suggestion that the West Coast rather than the South East coast where Pringle Bay is situated is better, is met with derision. Read more >>
 Lonrho has added a new 5-star hotel in Gaborone, Botswana to the Lonrho Hotels portfolio. The group will open the new hotel in July 2012. Read more >>
 Kenya Airways (KQ) has announced the launch of a direct flight from Nairobi to Kilimanjaro effective 2 July 2012 - a great new offering for local adrenalin-hunters. Read more >>
More Travel news...
 The Welsh metal-core band Bullet For My Valentine will be making their South African debut when they appear as headline act at OppiKoppi 18, which will be held from 9 to 11 August, 2012. Read more >>
 [Duan Wanty] If you are the kind of person who always plays it safe and prefers to watch adrenaline junkies do their thing, you are in for a treat, because Le Grand Cirque Adrenaline, will definitely get that adrenaline pumping through your veins, just by watching. Be prepared to be blown away! Read more >>
 [Sindy Peters] A number of factors lead to the dismal turnout at the inaugural Road2Rock festival held last weekend at the DKH Estate in Malmesbury. However, those who did brave the icy kiss of winter were kept warm by a quality experience that included two glorious bonfires! Read more >>
 [Daphne Cooper] The Brothers Size engaged, enthralled and enraptured me. Sleep eluded me on the night of the performance as I kept being visited by scenes of the performance. I think I dreamt about the brothers and my waking thoughts were still with them. I am not sure why The Brothers Size touched me so deeply and I don't really know how they did it. Read more >>
More BizLounge news...
- The PR Collective lands the Elvis Blue account - more info
- BEYONDred Event win Pitch and Polish 2012 account - more info
- Lindt re-appoints Celebrity Services Africa - more info
- Trigger Isobar South Africa appoints new CEO - more info
- Brian Verster appointed at Crown Publications - more info
- Fundi appoints Nikan Du Plessis - more info
Featured jobs We are looking to expand our department and are looking for digital telesales consultants. Would you like to join a vibey, successful and passionate sales team? Read more >> |
 Sales manager: Images and Motion at leading SA media company. Looking for a highly capable and organised person to manage sales staff for images and footage.10 years relevant experience. Read more >> |
 RamsayMedia's Lifestyle division is looking for a PHP developer specialising in WordPress customisation, to work across the Lifestyle brands (Getaway, Compleat Golfer and Winemag.co.za). Read more >> |
 NXT\requires senior retail print designers to join our award winning full service digital agency. Read more >> |
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A specialist online publishing company requires an experienced media sales person to sell banner advertising and subscriptions on our range of business websites. Based in our office in Wynberg, CT. Read more >>Suitable for mid-senior web designers with a strong portfolio of past work in online field. Salary negotiable. Based in Rivonia working at Afrihost. Read more >>NXT\Digital Innovation is looking for senior PHP developers to join our multi-award winning full service digital agency situated in Sandton. Read more >>Looking for maternity cover. Minimum three month contract to work on
blue chip accounts. Skilled professional wanted with past agency experience. Read more >>Leading agency Exp is looking for an experienced account director to run sponsorship properties for a major account. Join an established and experienced team. Read more >>Are you an experienced copywriter looking to move to a fresh, new advertising agency? Read more >>Red Crown, a strategic design agency specialising in packaging design, is looking for a dynamic, innovative, hard working, passionate and creative graphic designer with a minimum of five years experience. Read more >>John Brown South Africa seeks an editorial assistant for its key custom publication and related material. This appointment offers a creative opportunity to work with a dynamic and growing team. Read more >>Advertising sales executive. Selling niche titles. Ad sales experience required. Must be able to start immediately! Basic R5-7000pm and commission. Read more >>
Click here to customise your jobs section
- Essentials of digital media management course Rhodes University - Grahamstown, 28 May
- Managing quality for a profit Adapt To Change - Cape Town, 29 May
- Practical sales management Perception Business Skills - Cape Town, 30 May
- Mi Casa live at Sibaya Casino HLM - Umhlanga Rocks, 30 May
- Report writing skills Regenesys - Johannesburg, 30 May
- BrandLove customer experience networking event BrandLove - Cape Town, 1 June
- DMMA event DMMA - Durban, 1 June
- Find your voice as a writer The Write Voice - Cape Town, 2 June
- Saturday night fever at Boogie nightclub - Cape Town, 2 June
- Open day Greenside Design Center College of Design - Johannesburg, 2 June
Click here to customise your events section
"You can't have any successes unless you can accept failure. ( via Brainy Quote )" - George Cukor "The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable. (via quoteland)" - Morris Hite "To be successful, you have to have your heart in your business, and your business in your heart. ( via Resource Nation )" - Thomas Watson, Sr. "Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. (via saucysocialmedia)" - Seth Godin
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