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Weigh-Less magazine returns to A4
The June/July issue of Weigh-Less, on the shelves on 28 May 2012, will return from a B5 size to its original A4 size, following several mini-makeovers since its inception in the late 70s.
Editor, Trasi Holroyd says, "Our magazine may have changed in shape and size, however the heart of the content will always remain central to not only our members, but those who are looking to lose weight the healthy way."
The alternate monthly publication has stated that a new size does not warrant a cover price increase and will remain only R22.95. "We want to not only attract new readers, but also want to reward our current 189 000+ (AMPS) readers with more value-adding information," Holroyd concludes.
