Renault SA sponsors Cooked in Africa Films
Cooked in Africa Films, which specialises in the production of entertainment and original content - mostly reality documentaries - for both TV and new media platforms has negotiated a R2.1 million sponsorship deal with local French vehicle manufacturer, Renault South Africa.
Founder and creative director of Cooked in Africa Films, Justin Bonello with Xavier Gobille, managing director of Renault SA
Renault's head of communications and brand, Danielle Melville handed over the keys to one of five new Renault Koleos SUV vehicles the company's founder and creative director, Justin Bonello, at a media luncheon in Knysna late last week.
"Represents a new era"
"Our partnership represents a new era, with the company having produced more than 100 hours of content last year mostly within the adventure and lifestyle reality TV genres. We recently completed six tough days of filming for the third season of The Ride's The Ride of Sir Harry Smith using four of its SUVs to tow horseboxes over the rugged territory between Cape Town and Grahamstown. It was a baptism of fire for the vehicles, but they performed beautifully," says Bonello.
Danielle Melville adds, "The production company and Bonello represent the ideal platform to showcase the versatility and accessibility of the new SUV range. As a local entrepreneur, we believe that Justin is a great ambassador for the brand as the vehicle is designed to deliver on performance and economy, while remaining suited to both the urban and outdoor environments that are so much a part of the modern South African lifestyle."
Renault South Africa acts as exclusive vehicle sponsor for the Ultimate Braai Master, which includes the loan of 15 new SUV vehicles (plus one which will be given to the winner as part of the competition prize) for the 8000km reality TV road show, and an additional 29 vehicles for production and crew valued at R4 million.
