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Marketing & Media South Africa

BizToday's top stories
How long should a TV commercial be?
How long should a TV commercial be?
[Chris Brewer] It still amazes me that so many TV (and radio) commercials are 30 seconds long... read


Brands and influencers - the struggle is real
Brands and influencers - the struggle is real

Anne Dolinschek

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter... Read

Three key leadership challenges for modern communicators
Three key leadership challenges for modern communicators

Andre Fourie

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis... Read

Criselda and Ebegail.
#MandelaMonth: The nation-building power of Feel Good Fashion

Leigh Andrews

Discrimination doesn't make you feel good - denim does. Jet's head of marketing, Jerry Anthonyrajah, explains this tagline is more than mere lip service and why the #JetDenim Denim Doesn't Discriminate campaign is so fitting for SA this #MandelaMonth... Read


Mandela Month
Mandela Month
UCKG's groups embrace the call to take action and inspire change every day
UCKG's groups embrace the call to take action and inspire change every day

Issued by Universal Church of the Kingdom of God

In preparation for Mandela Day, Women in Action handmade thousands of warm blankets which were distributed nationally to those in need of some warmth and cosy comfort... read
Read more
Marketing
Using neuroscience in marketing to understand grudge purchases
Using neuroscience in marketing to understand grudge purchases
Key for financial services sector brands in communicating offerings, which are often not understood or even considered 'grudge' purchases, is consumer market research... read

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Advertising
International network of agencies, creatives discuss Brexit impact on ad industry
International network of agencies, creatives discuss Brexit impact on ad industry
The Midas Awards polled its international network of agency and industry creatives, inviting them to a global roundtable on how Britain's exit from the EU will affect the ad world... read
Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

Issued by Brand inc

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do... read
Wimpy promises SA's meat lovers a thrill
Wimpy promises SA's meat lovers a thrill

Issued by FCB Africa

A new campaign from FCB Joburg, Team Best and Hungry Films for Famous Brands' casual dining destination chain, Wimpy, is promising South Africa's meat lovers a 'thrill' the next time they opt for a grill in one of its restaurants... read

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Branding
Boris Dzhingarov
How to break the rules of personal branding and look good doing it

Boris Dzhingarov, Issued by Monetary Library

If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right? read

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Digital
Yahoo selling internet assets for $4.8bn to Verizon
Yahoo selling internet assets for $4.8bn to Verizon
Yahoo agreed to sell its core assets to telecom giant Verizon for $4.8 billion, ending a 20-year run by the internet pioneer as an independent company... read

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Education
Business course aimed at getting artists to sell art not sell out
Business course aimed at getting artists to sell art not sell out

Issued by UCT Graduate School of Business

The Business Acumen for Artists course run by the UCT Graduate School of Business celebrates ten years of boosting creative entrepreneurs across South Africa... read

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Exhibitions
Maximum return on investment for trade visitors at Decorex Joburg 2016
Maximum return on investment for trade visitors at Decorex Joburg 2016

Issued by Thebe Reed Exhibitions

Showcasing the latest décor and design trends, products and services, Decorex Joburg 2016 offers the ultimate business forum for trade professionals... read
Loeries Creative Week Durban
#Loeries2016: Print & Outdoor Judging Panel announced!
#Loeries2016: Print & Outdoor Judging Panel announced!
The judging panel for the 2016 Loeries' Print & Outdoor category has been announced, with Jimmy Smith, chairman, CEO and CCO at Amusement Park Entertainment as Jury President, with Clement Omemu of Lagos serving as regional judge and the rest of the judging panel comprising 10 local judges... read

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Media
What matters is journalism, wild ideas and crazy people
What matters is journalism, wild ideas and crazy people

Danette Breitenbach

Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation... read

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Retail
Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Issued by Digicape

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal, effective 1 August, will see the retail store rebranded to Digicape Stellenbosch... read
Activating on African soil: the time is now
Activating on African soil: the time is now

Stephan Botha, Issued by Provantage Media Group

Stephan Botha of ProActive outlines the reasons why FMCG brands wanting to expand business in Africa can benefit hugely from activations... read

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TV
Four SABC journalists to be reinstated
International
China shuts down online news operations: report
China shuts down online news operations: report
BEIJING: China has shut down several online news operations after authorities blasted them for independently reporting and publishing articles about potentially sensitive subjects, state media said on Monday... read
UJ students win IPRA Golden World Award
More International
Business
How Pokémon Go could benefit your business
How Pokémon Go could benefit your business

Leigh Andrews

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon... read
New appointments
  • Net#work BBDO appoints head of strategic planning - more info

More people  Submit a Person
Jobs offered
Senior Front-End Developer - Johannesburg
We're looking for an experienced front-end developer who is obsessed with producing pixel perfect, award-winning work on deadline and under pressure. Read more >>

Account Manager - Cape Town
If you're a skilled account manager with an entrepreneurial spirit,a can-do attitude, a multitasker, a problem-solver, a team-player, let's hear from you. Read more >>





New events to diarise
PowerPoint advanced
Multidimensions - 2 Aug 2016, Johannesburg


InDesign digital
Multidimensions - 4 Aug 2016, Johannesburg


Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Sunday Times Top Brands Conference
Times Media Events - 23 Aug 2016, Johannesburg


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria



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Upcoming events
Webafrica's FREE Small Business Summit's - Helping to get your business online - 29 Jul 2016 to 26 Aug 2016, Johannesburg
Gain knowledge on how to take your business online cost-effectively at this years WebAfrica Small Business Summit. Read more >>

Learn everything about web design in three days
Multidimensions - 27 Jul 2016 to 29 Jul 2016, Johannesburg


Design thinking for brand building
Vega School - 28 Jul 2016 to 29 Jul 2016, Johannesburg | 28 Jul 2016 to 29 Jul 2016, Durban | 28 Jul 2016 to 29 Jul 2016, Pretoria | 28 Jul 2016 to 29 Jul 2016, Cape Town


WebAfrica's Small Business Summit
Webafrica - 29 Jul 2016, Johannesburg


Quotes
Steve Jobs
"If you are working on something that you really care about, you don't have to be pushed. The vision pulls you."

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