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Marketing & Media South Africa

Insights from those in the mobile content know

We start off with a reminder to book your spot for the Bizcommunity Cannes Lions Case Studies 2016, to be presented by our reporter-on-the-ground Ann Nurock, in both Cape Town and Johannesburg this month. Click here for all the info you need on venues, dates, times and prices.

Keeping the focus on all things new, Beverley Klein chats to this week's Newsmaker, Jacquie Myburgh Chemaly, about her core strategy for her new position as editor-in-chief of Business Day Wanted at Times Media. She also gives a glimpse of what to expect from the upcoming launch of wantedonline.co.za this August.

Federico Dedeu, head of MediaCom Beyond Advertising, breaks down an effective content strategy for us, with particular focus on the Content Value Pyramid. He claims it can reduce waste and generate higher engagement by aligning output with true business objectives.

Then, as July is #MandelaMonth, I delved into CNN International business correspondent Eleni Giokos' belief that 'Doing good' should be an everyday mantra, with a special focus on the uplifting power of motivational speaking and the importance of mentorship.

Rounding out the thought leadership, Louise Marsland's Mobile Focus continues this week, featuring exclusive curated content and interviews with those in the mobile know - a must-read for any business.

Go forth and be brave in business!

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Bizcommunity dotsToday's top stories
[Newsmaker] Jacquie Myburgh Chemaly
[Newsmaker] Jacquie Myburgh Chemaly

Beverley Klein

Jacquie Myburgh Chemaly recently joined Times Media as editor-in-chief of Business Day Wanted. She has over 20 years of experience in the lifestyle media and magazine industry... Read

Breaking down the content strategy
Breaking down the content strategy

Federico Dedeu

Up to 70% of branded content is not consumed. Adopting a content strategy like the one demonstrated by the Content Value Pyramid can reduce waste and generate higher engagement... Read

Eleni Giokos, business correspondent at CNN International.
#MandelaMonth: 'Doing good' should be an everyday mantra

Leigh Andrews

Eleni Giokos, business correspondent at CNN International, shares the importance of mentoring and motivating others in achieving personal business success... Read

Biz Takeouts
[Biz Takeouts Podcast] 179: Marketing Mix Conferences managing director Terry Murphy
[Biz Takeouts Podcast] 179: Marketing Mix Conferences managing director Terry Murphy
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Terry Murphy... read

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Marketing
Business coach presents IAS masterclass
Business coach presents IAS masterclass
Elaine Seale-McKend, business executive and business coach, will present 'Future proofing your career, as an Independent Agency Search & Selection Company (IAS) Masterclass' on Tuesday 26 July 2016... read

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Digital
Creating connected ecosystems
Creating connected ecosystems

Danette Breitenbach

Connectivity is the single biggest feature of our lives today and for the next few years it will define our world... read
Disruption through the on-demand economy
Disruption through the on-demand economy
Disruptive technologies, such as Airbnb and Uber, are changing the way business is done through the on-demand economy, which is the immediate real-time provision of goods and services... read
Exhibitions
Markex 2016 set to scorch in Highveld winter
Markex 2016 set to scorch in Highveld winter

Issued by Markex

Get your brand's pulse racing by browsing the thrilling gadgets, gifts and varied marketing items on display at this year's Markex promotional product expo - running from 6-7 July at the Sandton Convention Centre... read
Media
Naspers increasingly mobile
Naspers increasingly mobile

Thabiso Mochiko

Naspers is further transforming itself into a mobile-first applications business as people, particularly in emerging markets, use smartphones to make transactions... read
Welcome to the family: MSG Group Sales
Welcome to the family: MSG Group Sales

Issued by CoreXalance

The CoreXalance family extends a very warm welcome to MSG Group Sales - a media sales house company that represents MSG Afrika Group radio stations - Power 98.7 and Capricorn FM... read
AMASA Forum - July: The Establishment Survey - now what?
AMASA Forum - July: The Establishment Survey - now what?

Issued by AMASA

#AMASAJoburg will be hosting a forum on the Establishment Survey. Join them for a high-level panel discussion among industry experts about what happens now after AMPS... read
Mobile
Kids' wearables offer new opportunities
Kids' wearables offer new opportunities
New categories, such as wearable computers for children are starting to emerge and existing form factors, such as smartwatches, are beginning to mature in the global wearable computer market... read
Vicinity's premium publisher network hits 30-plus
Vicinity's premium publisher network hits 30-plus

Issued by Vicinity Media

Vicinity Media has announced a number of additions to its premium publisher network, taking the number of active premium publishers in the network into the mid-30's... read
Newspapers
De Kock the new The Herald and Weekend Post politics editor
De Kock the new The Herald and Weekend Post politics editor

Zandile Mbabela

Seasoned journalist Rochelle de Kock has been appointed politics editor for both The Herald and Weekend Post newspapers... read
Multimedia
Episode 179: Marketing Mix Conferences Managing Director Terry Murphy.
Episode 179: Marketing Mix Conferences Managing Director Terry Murphy.
This week we look at the upcoming Marketing Mix, Shopper path to purchase 2016 event happening on 20 July and 21 July at the Bryanston Country Club in Johannesburg. - View/Rate
New business
  • HHL Technologies acquires Paddington Station PR - more info

More accounts  Submit a New account
New appointments
  • New editor announced for The Afropolitan Magazine - more info
  • Three senior appointments for BOO! Surprising Media Solutions - more info

More people  Submit a Person
Jobs offered
Affiliate Account Manager - Umhlanga
CJ Affiliate is recruiting for an account manager to join their South African team. Your clients will be globally based and this is a great opportunity to grow your career. Read more >>


Social Media Community Director - Cape Town
Dummett & Co requires a social media community director for sport, health and purpose-beyond-profit industries and/ or spaces. Read more >>





New events to diarise
Design School Southern Africa - Open Day
Design School Southern Africa - 23 Jul 2016, Johannesburg | 23 Jul 2016, Pretoria | 23 Jul 2016, Durban


WebAfrica's Small Business Summit
Webafrica - 29 Jul 2016, Johannesburg


Video Animation
Multidimensions - 4 Aug 2016 to 5 Aug 2016, Johannesburg


Exec Think Tank
nlighten - 11 Aug 2016, Sandton


PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Illustrator basic to intermediate
Multidimensions - 19 Aug 2016, Cape Town


Photoshop basics
Multidimensions - 22 Aug 2016, Cape Town


InDesign basic to intermediate
Multidimensions - 23 Aug 2016, Cape Town


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria



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Upcoming events
Women in business seminar 2016
Nasedi Media & Communications - 6 Jul 2016, Johannesburg


Effective customer care
Front Foot Strategic Consulting - 6 Jul 2016, Randburg | 7 Jul 2016, Boksburg | 18 Aug 2016, Randburg


Brandlove customer journey design course
Brandlove - 7 Jul 2016 to 8 Jul 2016, Johannesburg


Facebook business advertising
Profit Re-Engineering - 7 Jul 2016 to 8 Jul 2016, Umhlanga | 11 Jul 2016 to 12 Jul 2016, Blouberg | 21 Jul 2016 to 22 Jul 2016, Melrose Arch


Facebook Pages Workshop
Network Explosion - 7 Jul 2016, Johannesburg



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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 179: Marketing Mix Conferences Managing Director Terry Murphy.

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The things any startup could be doing to get Fortune 500 customers https://t.co/JoQ9ALy4sW - Mon Jul 04
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Effective #digital #advertising comes from the combo of placement, timing, and engagement. https://t.co/rgcDh8l6cB #richmedia #programmatic - Mon Jul 04
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5 Top Marketing Automation Tools for SMEs by the Pros https://t.co/dZcgSPAppo - Mon Jul 04
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Digital Marketing Strategies You Can Still Depend on in 2016 https://t.co/yC1lYZhabl #smm - Mon Jul 04
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