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Brand intrinsics in the business-to-person space Today sees the start of our Special Focus on OOH (Out of Home) advertising. It features exclusive interviews with the trendsetters in this field and pinpoints global out-of-home advertising trends as well as the importance of location. In addition, get set for lots of tears in the traffic as KFM kicked off its annual Christmas Wish campaign today. I found out more about the importance of paying it forward from breakfast host Ryan O'Connor. On the flipside of the coin, Rolf Akermann says, " If you've got it, flaunt it," referring to the fact that we now live in a world of parity products where finding differences between brands is near impossible and consumers are savvier than ever before. Farren Roper also looks at how to shift the perception of your business from a service provider to a trusted advisor. This is especially tricky when it comes to managing relationships with customers as a business to business (B2B) company, as the rules of customer engagement have changed. In fact it's now a B2P (business to person) space, which requires digital, emotion and exceeding expectations... One way of exceeding expectations is to start trampling our endless to-do lists with Task Monkey, a South African app, e-commerce task agency and 100% safe platform to earn extra cash. It's the perfect solution for time-strapped South Africans looking to get things done. PS: If this has inspired you to promote your brand in a different light, remember that entries to the IAB Bookmarks 2016 close at midnight tonight! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Leigh Andrews] Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit... read
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 | Danette Breitenbach A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement... read | |  | Danette Breitenbach The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth... read | | |
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 | Farren Roper One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed... read | |  | Douglas Kruger Keen to innovate in your business? Here's a simple approach, based on how quickly human knowledge is advancing... read | | |
 | Issued by FCB Africa Toyota Aygo, launched in 2011 to appeal to the younger, first-time buyer living in a household with monthly income exceeding R30,000, is back on the screen with a new TVC from FCB Joburg... read | |  | Issued by AMASA Next year's AMASA Workshop will begin on 18 February and will be made up of two days of intensive learning around the nuts and bolts of media planning, strategy and a snapshot view of the media landscape... read | | |
 | Rolf Akermann In the early days of marketing/advertising, brands had unique intrinsics that differentiated them from the competition. A strong USP that set them apart was the foundation of the brand's marketing. Not anymore... read | |  | Bryan Nelson South Africa is in the middle of an internet explosion, led by the ubiquitous smartphone. Brands looking to capitalise on this growth need to understand that users are mobile and expect their needs to be addressed in the micro-moment... read | | |
 | Issued by NATIVE VML NATIVE VML took the opportunity to create a healthy conversation on social media about the dehumanising connotations of the word, "refugee": to remind the world that these people are human beings with real fears, hopes and dreams... read | | |
 | Issued by IAB South Africa With only one day left to get entries in for next year's IAB Bookmark Awards, digital marketers have one final chance to seize the opportunity to showcase their hard work to a greater audience... read | |  | Nicole Sobotker, Issued by DQ&A Media Group It's officially retail season, and with holiday campaigns competing for space on advertising platforms, Facebook stands out as an important medium for targeted, relevant campaigns that drive end-of-year promotional campaigns... read | |  | Issued by Red Cherry Media Tru-Cape Fruit Marketing briefed Red Cherry Media on an overall digital campaign in order to increase online brand presence within their existing social media space... read | | |
 | Friday 27 November 2015, saw the announcement of the Vodacom Journalist of the Year winners celebrating the theme, 'Write Here. Right Now'... read | | |
 | Leigh Andrews It's a South African app, e-commerce task agency and 100% safe platform to earn extra cash. Here's why Task Monkey is the perfect solution for time-strapped South Africans looking to get things done... read | |  | Issued by 24.com Channel24 announced today that Bonang Matheba has been crowned queen of the 2015 Channel24 Online Awards... read | | |
 | Issued by East Coast Radio Two brands synonymous with KwaZulu-Natal's unique lifestyle offering, East Coast Radio and the Sunfoil Dolphins, are celebrating a renewed partnership... read | | |
 | The next instalment of research survey Roots is due to launch in the first quarter of 2016. The survey delves into media consumption, purchasing and lifestyle habits of urban consumers at community level... read | | |  | For the first time, the International News Media Association (INMA) World Congress will take place in London from 22-24 May 2016. The event is expected to draw nearly 500 news media executives from 50+ countries... read | |  | The World Publishing Expo, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), will take place in Vienna from 10-12 October 2016... read | | | More International | |
|  | We're looking for a Project Manager to deliver ground breaking projects for some of the world's most influential brands and businesses. Read more >> |
| We're looking for a project manager to deliver ground breaking projects for some of the world's most influential brands and businesses. Read more >> |
Partnership manager sought for a high profile external facing role; to recruit, manage and shape partnership initiatives for Asia Pacific and Middle East. Creative, critical thinker with highly developed influencing skills. Read more >>
| | | Professional SalesThe Peer Training Group - 27 Jan 2016, Durban | 23 Feb 2016, Durban | 23 Mar 2016, Durban | 13 Apr 2016, Durban | 19 May 2016, Durban | 22 Jun 2016, Cape Town | 22 Jun 2016, Durban | 20 Jul 2016, Cape Town | 20 Jul 2016, Durban Y!CON 2016Student Village - 17 Mar 2016, Johannesburg | |  Key account management is one of the most important changes in selling that has emerged during the past two decades and now forms a core function in any business. Read more >>
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| Steve Maraboli "You can't just wish change; you have to live the change in order for it to become a reality." |
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