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Marketing & Media South Africa

Today's top stories
How to optimise Twitter for SEO
[Charles Mburugu] A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes... read


Two things they forgot to tell you about your media plan

Chris Brewer

If you were to ask most junior media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" These terms are solid, basic, research protocols... Read

On special... yeah right!

Rolf Akermann

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase... Read

The township talk: getting to know your consumers

Leigh Andrews

With its founder going so far as to state the LSM isn't being used correctly, how do you get to know your consumers based in the townships? By holding daily, meaningful conversations with them, says Brands Laduma CEO Peter du Toit... Read

Advertising
African Cristal 2015 prizelists are out!
Congratulations to everyone who took home a 2015 African Cristal Award... read



Branding
Apple tops the 2015 Interbrand Best Global Brands report
The 16th annual Best Global Brands report has been released by Interbrand. The report identifies the 100 most valuable brands around the world... read



Design
Growth by design for Jet

Issued by Joe Public

Iconic South African fashion brand, Jet, recently repositioned itself from Jet Up and Save to "Feel Good Fashion for Everyone". The strategic design direction and identity was developed by Shift Joe Public... read
Direct Marketing
On the Dot is turning twenty-one this October 2015

Issued by On the Dot

As On the Dot celebrates their 21st birthday and enjoying a market share of 74%, we take a look at their history... read
Events & Conferencing
BSK Marketing talks home improvement and building to stokvels in Evaton

Issued by BSK Marketing

Stokvels around Evaton in the Vaal attended a Stokvel Network Forum hosted by BSK Marketing. Sponsored by Builders Superstore, the main topic for the day was building and home improvements... read
Exhibitions
Distell Pavilion at Cape Wine 2015

Issued by XZIBIT

Distell has been partnering with XZIBIT for more than two decades to ensure that they exhibit at the highest level both locally and abroad. The Distell Pavilion at Cape Wine 2015 was yet another highly successful collaboration... read
Media
Media urged to participate in SADC Media Awards
Communications Minister Faith Muthambi has called on media houses to encourage their reporters to participate in the annual Southern African Development Community (SADC) Media Awards... read
Mobile
What every business needs to know about SMS short codes

Issued by Oxygen8

If SMS marketing is one of your communication methods, then it is important to understand the backbone of any SMS marketing campaign - the SMS short codes. Tony Smith, CEO at Oxygen8 SA, explains what SMS short codes are all about... read
Newspapers
Son op Sondag in the top 10 weekly newspapers

Issued by Son

Son op Sondag has been ranked #8 in the top 10 weekly newspapers in the Sunday Times Top Brands survey for 2015. It was also the highest ranked Afrikaans weekly newspaper... read
Promotions
Yourself Management takes the Maize Meal Cup to communities in the North West

Issued by Yourself Management

Yourself Management ran the Maize Meal Cup activations in the Bojanala District municipal towns in the North West Province as a build-up to the main event happening at Moruleng Stadium near Rustenburg... read
Publishing
South Africa's Dragon's Den launches book for entrepreneurs
TV
No joke: DStv viewership record broken by The Daily Show with Trevor Noah
International
Twitter says co-founder Jack Dorsey to stay CEO
NEW YORK, USA: Twitter said on Monday that co-founder Jack Dorsey, interim chief executive since July 1, will become CEO of the online messaging service and remain head of payments firm Square... read
WAN-IFRA releases World Press Trends report
The World Press Trends 2015 report, the definitive guide to the global newspaper industry published by the World Association of Newspapers and News Publishers (WAN-IFRA), was released Monday 5 October... read
Google morphs into Alphabet as new plan takes shape
SAN FRANCISCO, USA: Google announced that its new corporate structure was to be effective on Friday, with shares of "Alphabet" parent company hitting the stock market on Monday... read
More International
Business
Creativity 101: The secrets of business brainstorming

Leigh Andrews

Play Pictionary, make lists to get the brain going and work in groups of two to five people to improve your business brainstorming, says Ross Chowles - ECD/creative strategist at The Jupiter Drawing Room... read
Big data: Man vs the machine

Leigh Andrews

Principa CEO, Jaco Rossouw, explains how they've developed algorithms and models that have been highly accurate in predicting the results of the #RWC2015 rugby matches so far... read
New business
  • AMIN Worldwide welcomes Matt Advertising - more info

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New appointments
  • The Fort appoints new account manager - more info

More people  Submit a Person
Jobs offered
Digital Account Executive - Cape Town
Cape Town based agency looking for a superstar digital account executive to join our small specialist team working on signature events, lifestyle and consumer clients. Read more >>

Account Executive/Manager - Cape Town
We're a small agency with some big clients located in the heart of Cape Town CBD. We looking for a suit to work in our no ego, no politics agency. Read more >>





New events to diarise
MRMW Africa 2015 - 3 Nov 2015 to 5 Nov 2015, Cape Town
The world's most prestigious event focusing on mobile, innovation and high-tech market research is back on November 3-5 in Cape Town! Read more >>



Practical Electronic Production
Read Between The Lines - 14 Oct 2015 to 16 Oct 2015, Johannesburg | 18 Nov 2015 to 20 Nov 2015, Johannesburg | 3 Feb 2016 to 5 Feb 2016, Johannesburg | 2 Mar 2016 to 4 Mar 2016, Johannesburg


ITWeb Social Business Summit 2015
ITWeb - 15 Oct 2015, Johannesburg


Hippo School - social media course
HIPPO Communications - 19 Oct 2015, Cape Town


The B2B marketing planning masterclass
Marketec Holdings - 22 Oct 2015, Johannesburg


Communication excellence
Staff Training - 22 Oct 2015, Cape Town | 22 Oct 2015, Johannesburg | 27 Oct 2015, Durban


Event Sponsorship Forum
Gerom Media - 29 Oct 2015, Johannesburg


Emerging Market Immersion Day
POPAI SA - 30 Oct 2015, Johannesburg


Meet and Deal Indaba
Women Up Holdings - 30 Oct 2015, Johannesburg


The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg


Reputation Management Conference
Reputation Matters - 6 Nov 2015, Cape Town


Social media two day course
iLead Training - 16 Nov 2015 to 17 Nov 2015, Pretoria


Upcoming events
Converting Prospects into Real Customers - 8 Oct 2015, Johannesburg
The goal is for you to walk away with 1, 2, 3 or maybe even 20 new ideas that you can immediately use to grow your company's sales significantly. Read more >>

rAge - really Awesome gaming expo
Wild Blue Media - 9 Oct 2015 to 11 Oct 2015, Johannesburg


Marketing professional and consulting services
The Reputation Go-to Guy - 9 Oct 2015, Johannesburg


Quotes
John D. Rockefeller
"Don't be afraid to give up the good to go for the great."

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  Twitter
@Forbes
No matter who you are dealing with, remember to consider motives of any person sitting across the table from you: http://t.co/jcJzikXytZ - Tue Oct 06
@TIME
30 books to help further your career http://t.co/X3W1wvoX2W - Tue Oct 06
@TechCrunch
Apple Acquires Perceptio, An Artificial Intelligence Startup http://t.co/7mDYbyCo1M by @catherineshu - Tue Oct 06
@FastCompany
8 Habits of People Who Always Have Great Ideas http://t.co/XKv0HDu0Lx http://t.co/wszdNiyDLC - Tue Oct 06
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