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Marketing & Media South Africa

Today's top stories
Big Brother... Big bother
NEWSWATCH: There have been claims of sexual misconduct on the set of the popular reality show, reports Jacaranda FM... read more>>

IABC EMENA conference tackles leadership communication

Daniel Munslow

LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

Read more >>



SAARF: Finding a way forward

Danette Breitenbach

Opinions on SAARF's role are split, but what is clear is that the organisation cannot continue in its current form or with its current ways...

Read more >>



African tourism opportunities become more tangible

Leigh Andrews

The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...

Read more >>





Biz Takeouts
[Biz Takeouts Lineup] 127: Agency focus with TLC Marketing Worldwide
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 16 April 2015, from 9-10am, as show host Warren Harding chats to Derek Miller and Yossi Hasson... read more>>
Marketing
Facebook advertising 'lost cause' for marketers
According to the latest white paper, 'Facebook Advertising through the Years', released by the London School of Marketing (LSM), marketing experts claim that Facebook advertising is no longer a cost-effective option... read more>>
BSK Marketing holds Stokvel Trade Fair in Limpopo - with UMS

Issued by BSK Marketing

BSK Marketing, in association with UMS, hosted a Stokvel Trade Fair on 21 March at the Tzaneen Country Lodge in Limpopo... read more>>
Advertising
The 'Rumble in the Jungle' is Sanlam Wealthsmiths
Sanlam Investments just launched its first ad campaign, 'Rumble in the Jungle' which speaks to the investment philosophy of the business and likens it to the legendary rumble in the jungle fight...(video) read more>>
More than 'art for art's sake': the world's most admired ads bring payback for the brand

Sue Elms, Issued by Millward Brown

On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however... read more>>
Digital
Why online influencers are the billboards of 2015

Issued by ITWeb

ITWeb's Digital Economy Summit, on 21 April at The Forum in Bryanston, is South Africa's first event to explore the opportunities in the digital world as it is rapidly becoming 'the world'... read more>>
How to avoid becoming a scourge of the internet as a spammer

Chris Brewer, Issued by Brewer's Advertising Data

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?... read more>>
Events & Conferencing
Greening your conference: Sustainability in conferencing

Issued by CTICC Conferencing

"Going green" is more than a matter of improving resource efficiency and reducing negative environmental impact when planning and organising an event... read more>>
Lindt Easter Wonderland

Issued by XZIBIT

XZIBIT was chosen by Lindt's agency, Bletchley Park, to assist in creating an Easter Wonderland for children... read more>>
Mobile
Five ways to keep your mobile devices secure

Aaron Thornton

It seems like every time you turn on the news lately, there are more stories of companies having their data stolen or corporate networks being hacked into... read more>>
Bee7 and Vserv join forces to solve games monetisation challenges in India and Southeast Asia

Issued by Vserv

Bee7, the android games monetisation and user engagement platform, has launched a partnership with Vserv, a leading smart data platform for mobile marketing in India and Southeast Asia, to help solve mobile games monetisation in these markets... read more>>
Production
Lebogang Rasethaba captures a dancing nation

Issued by Arcade Content

Arcade Content's Lebogang Rasethaba has found his rhythm with two brand films about South African dance culture... read more>>
Research
Clover still a favourite amongst consumers in SA

Issued by Analytix BI

Clover Fresh Milk is still the number one milk brand amongst consumers in South Africa. It is leading the market at 49% based on the number of consumers who have purchased Fresh milk in the past seven days... read more>>
Social Media
DIY social media is dangerous marketing practice
Though social media is fast becoming a mature marketing option for South African business, businesses should be wary of diving in head-first without professional assistance... read more>>
TV
National Geographic makes 'life of Mandela' video
National Geographic photojournalist Pablo Corral Vega recently visited South Africa to embark on an iconic journey tracing the heroic life of a global hero, Nelson Mandela.... read more>>
Screen Wars: The battle for eye space in a TV everywhere world
The report examines the rapidly developing global digital video landscape and shows how consumers are adapting their viewing preferences to a new reality... read more>>
e.tv challenges minister's decision on encryption in court

Issued by e.tv

e.tv filed an application in the High Court, Gauteng Division, on Tuesday, 14 April, to review aspects of the Broadcasting Digital Migration policy finalised by the minister of communications... read more>>
International
Adultery site back in business in South Korea with vengeance
SEOUL, SOUTH KOREA: The global adultery hook-up site Ashley Madison is back in South Korea and customers have greeted its return to the country with enthusiasm... read more>>
Australia has local Woolworths ad pulled for trivialising WWI campaign
SYDNEY, AUSTRALIA: Australian supermarket chain Woolworths has pulled an advertising campaign after a backlash on social media... read more>>
Geneva bans Uber in latest setback for US firm
GENEVA, SWITZERLAND: Authorities in Geneva have banned Uber for breaching local taxi laws but the beleaguered US-based company said on Tuesday it was appealing the order and denied any wrongdoing... read more>>
Hackers attack two Belgian media groups
More International
Business
Be wary of customer engagement gap
Today, customers cross channels often, making marketing more complicated. They can be on the web one moment, then move to social media and then pick up the phone... read more>>
Government news
Minister to host meeting about colonial statues
Minister of Arts and Culture Nathi Mthethwa will on Friday host a special consultative meeting on transformation of the heritage landscape in South Africa... read more>>
New university aims to be ranked best in the world

More Matshediso

PRETORIA: President Jacob Zuma has launched a new health science university envisaged to be ranked amongst the best in the world... read more>>

[[za.fotolia.com © Fotolia.com]]
Time to celebrate and support farmers in SA
According to a new report released by WWF South Africa and Nedbank, the challenges of feeding South Africa's growing population in a climate-altered, resource-constrained future are significant. Yet, we do not have to be victims of an inevitable crisis, says the report... read more>>
Taking democracy to the classroom
More Government news
Motoring news
New SV adds versatility to Golf range

Henrie Geyser: motoring editor

With 15 different models to choose from it is fair to presume there are already more than enough VW Golf variants on the local market to satisfy everybody's needs - but just to make doubly sure the German carmaker has added a new "stretched" version which offers more space and practicality than any other Golf. read more>>
More Motoring news
Jobs offered


New events to diarise
One&Only Cape Town launches "Reuben Invites 2015"
One&Only Cape Town - 16 Apr 2015, Cape Town

Instagram Report 2015
Domino Intelligence - 16 Apr 2015, Johannesburg

Book Signing- Russell de la Porte
WriteArt - 18 Apr 2015, Constantia

Big Issue
HIPPO Communications - 20 Apr 2015, Cape Town

Creative writing for the media
PRISA - 20 Apr 2015 to 22 Apr 2015, Randburg, Johannesburg

How to market your consulting practice
The Reputation Go-to Guy - 23 Apr 2015, Johannesburg

Startup Grind Johannesburg hosts Trevor Wolfe
Startup Grind - 29 Apr 2015, Johannesburg

Soweto Brands Business Picnic
Middleman Communications - 1 May 2015, Johannesburg

Just Design It 4th
Just Design It - 12 Aug 2015 to 14 Aug 2015, Bloemfontein

5th Annual Customer Experience
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

Upcoming events
Professional Speakers Association Convention - 17 Apr 2015 to 19 Apr 2015, Cape Town
The Professional Speakers Association of Southern Africa is hosting its annual convention in Cape Town this April. Read more >>


PR for the environment and sustainability
PRISA - 16 Apr 2015, Randburg, Johannesburg

Nando's #FiredUpSoweto Experience
Aptitude Consulting - 16 Apr 2015, Soweto

Traffic/Agency Operations Workshop
AAA School of Advertising - 17 Apr 2015, Johannesburg

Professional Speakers Association Convention
PSASA - 17 Apr 2015 to 19 Apr 2015, Cape Town

Student Expo 2015
Younique Concepts - 17 Apr 2015 to 18 Apr 2015, Cape Town

Quotes
Confucius
"Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future."

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  Twitter
@SAI
Google tells its staff: "Expect some of the criticism to be tough." http://t.co/qK2xqVY4vw - Wed Apr 15
@iab_sa
Here is the video of @wallergreg full presentation at the recent #IABSummit http://t.co/qPSlUTxfHt #SADigital - Wed Apr 15
@TechCrunch
Twitter Set To Strike IBM-Style Analytics Deal With NTT Data http://t.co/1Cvgqurujz by @ingridlunden - Wed Apr 15
@DashboardMI
RT @FT: How Amazon's computing power and data storage unit could overtake its retail service http://t.co/tEdxrjn4HM http://t.co/MAfQFmhvZu - Wed Apr 15
@MarketingUK
Periscope and Meerkat? It's time for brands to keep it real http://t.co/pQwXG4Rcwo by @hinchcliffe http://t.co/6Xsg1fpheN - Wed Apr 15
@mailandguardian
South Africans unite against xenophobia on social media. #NoToXenophobia @SITHOLEEXPRESS http://t.co/7cjk37lLx2 - Wed Apr 15
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