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Marketing & Media South Africa

Today's top stories


Is there a rat in your underwear drawer?
[John Laurence] Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology... read more>>

Put CSI projects on your online radar, Forgood

Leigh Andrews

To help the Corporate Social Investment (CSI) movement grow momentum in the country, we really needed a 'matchmaker' - an online platform that connects people connect with NGOs. The result? Forgood, says CEO Andy Hadfield...

Read more >>



Make an impression with your business cards

Roane Swindon

When you're out and about, your business cards will be the first item potential clients have to see what you offer. It is thus very important that they make a good impression, since research shows it takes only seven seconds for someone to form an opinion...

Read more >>



Building your dream business team

Harry Welby-Cooke

To understand the meaning and importance of a dream team, use this handy acronym: T E A M - Together Everyone Achieves More...

Read more >>





Marketing
Personalised marketing cuts through clutter
Effective Measure's 'South African Mobile Report', launched in August 2014, surveyed 5,113 desktop users about their phone habits... read more>>
How to succeed at the Bottom of the Pyramid

This unique event on 15 - 16 April will offer EXCLUSIVE insight about Low-Income Consumers and fresh solutions on how to engage and win with these consumers. Hear REAL stories & ask your questions to Stokvels & Informal Traders.

CLICK HERE
Advertising
Facebook offers new targeting feature to reach 92 million expats
Facebook has announced a new targeting feature that enables advertisers to reach the 92 million expats on the site. Expat Targeting has the ability to target ads to people whose current country of residence is different... read more>>
We dare to be different!

Issued by Wetpaint Advertising

We don't want to live just to be forgotten. Rather we find that there is power and beauty in our difference. It is our way to stand out in the world and showcase that being different is actually a better way of living... read more>>
Branding
Creativity died - do not battle with mediocrity

Issued by Forever Friday

Businesses are convinced that being inventive with new ideas, platforms or strategies, and to stand up for inspired creative beliefs, is most probably the riskiest attempt for businesses in South Africa with its downscaling economy... read more>>
Digital
Don't try to tame big data - rather try to leverage smart data

Richard Mullins

Data is one of the most valuable assets any organisation owns today. But much like crude oil needs to be transformed into petroleum to power a motor vehicle, raw big data must first be refined... read more>>
Learnership programme 2015 launches at NATIVE VML

Issued by NATIVE VML

NATIVE VML recently welcomed its latest group of learners who will be completing an NQF 4 qualification during 2015, whilst gaining valuable work experience from the agency's highly acclaimed Johannesburg and Cape Town office teams... read more>>
The view of engagement

Tyler Greer, Issued by Exponential

Unless you've spent the past few months hiding below the fold, you'll be aware that one of the trending topics in digital media is viewability... read more>>
Education & Training
Practical workshops on IoT, M2M across South Africa
In an effort to follow the intentions set out by the LoRa Alliance, FastNet will be launching practical workshops on the Internet of Things (IoT) and machine-to-machine (M2M) in Johannesburg, Pretoria, Cape Town and Durban during March 2015... read more>>
Events & Conferencing
Johannesburg wins bid to host Global Entrepreneurship Congress 2017
At yesterday's opening ceremony of the Global Entrepreneurship Congress (GEC) 2015 in Milan, the Global Entrepreneurship Network announced that Johannesburg, South Africa has won the bid to host the GEC in 2017. read more>>
Exhibitions
Couples invest in bullet-proofing their marriage to ensure they live happily ever after

Issued by Universal Church of the Kingdom of God

With more than 14,000 visitors to the Wedding Expo at the Coca Cola Dome in Northgate on 14 and 15 March, it was an ideal opportunity for the Bulletproof Marriage team to help couples invest in their relationship... read more>>
Magazines
New glossy KZN monthly from Sunday Times offers entrepreneur competition
Spice, a new business and lifestyle magazine, will launched by the Sunday Times on 29 March 2015. The monthly publication distributed within KwaZulu-Natal will feature an extensive entrepreneurial and cultural focus... read more>>
Mobile
The MMA announces results from first-ever cross-marketing effectiveness research (SMoX)

Issued by Mobile Marketing Association

The Mobile Marketing Association's Smart Mobile Cross Marketing Effectiveness (SMoX) study reveals optimised mobile spend to be in the double digits of the total marketing mix... read more>>
Online Media
Are South African men "spornosexual"? News24 Men's Nation survey reveals all

Issued by 24.com

The modern South African man loves to look good, be fit or sporty and enjoys sex, according to the results of the recent News24 Men's Nation Survey... read more>>
Promotions
The first in-store promotion for the Goodnight relaxation drink

Issued by Student Brands

The outcome of the first in-store promotion run by Goodnight SA over two days at the Lyttleton Superspar in Gauteng was phenomenal as the promoters managed to sell a total of a 144 units... read more>>
Radio
Kaya Bizz Boost in partnership with Nedbank

Reabetswe Makwela, Issued by Kaya FM 95.9

Kaya FM in partnership with Nedbank is offering Bizz Boost an intervention that aims to help small businesses to grow and thrive... read more>>
Research
Ipsos South Africa announces new country manager

Issued by Ipsos

Ipsos South Africa is pleased to announce the appointment of its new country manager - Ryan Gould... read more>>
TV
M-Net reveals the much-anticipated first 12 M-Net Magic in Motion interns

Issued by M-Net Magic in Motion

M-Net has announced the names of the 12 interns selected for the inaugural M-Net Magic in Motion Academy, after months of anticipation, applications and deliberations, at The Venue in Sandton... read more>>
International
Matt Eastwood, John Mescall are LIA 2015 Jury Presidents
LONDON, UK: Matt Eastwood, Worldwide Chief Creative Officer of JWT, and John Mescall, Global Executive Creative Director of McCann Worldwide have been appointed as the London International Awards (LIA) 2015 Jury Presidents... read more>>
Facebook rolling out payments to friends in Messenger
WASHINGTON, USA: Facebook announced on Tuesday it was launching a system to send money to friends for US customers using its Messenger mobile app... read more>>
Windows 10 coming in 190 countries, 111 languages
WASHINGTON, USA: Microsoft says its new Windows 10 operating system will be coming "this summer" in 190 countries and 111 languages... read more>>
More International
Africa
Egypt: Sisi slammed over Al Jazeera claims
Al Jazeera has condemned a claim by Egypt's President Sisi that its journalists are activists rather than impartial observers... read more>>
Strathmore University launches region's first masters of science information systems security course
Strathmore University has launched the Master of Science Information Systems Security course, the most advanced training available for information security experts in the East African region... read more>>
More Africa
Government news
Light at the end of the tunnel for Eskom
Deputy President Cyril Ramaphosa says there will be light at the end of the tunnel for power utility Eskom... read more>>
Cutting the Cape Times sees Zille at odds on talk show

Jan-Jan Joubert

The decision not to renew Western Cape government subscriptions to the Cape Times saw Premier Helen Zille embroiled in a Twitter spat with radio show host Redi Tlhabi. read more>>
Education gets largest slice of Mpuma budget
The Mpumalanga Department of Education has been allocated the largest share of the province's budget at R16.8 billion... read more>>
Preparations underway for Collins Chabane's funeral

More Matshediso

Government is continuing with preparations for the memorial service and funeral of the late Public Service and Administration Minister, Collins Chabane... read more>>
More Government news
Motoring news
Infiniti has Germans in its sights

Henrie Geyser: motoring editor

Nissan is one of the "other" brands running flat-out to catch up to the world-dominating German smart sedan three-some - and with its new seven-model Q50 Infiniti range, it has certainly narrowed the gap... read more>>
More Motoring news
People on the move
  • Discovery Networks appoints commercial director for Africa - more info

More people  Submit a Person
Jobs offered
Online Direct Sales Executive - Cape Town
Bizcommunity is looking for a talented and motivated online direct sales executive, who has a solid sales track record. Read more >>

Product and Marketing Manager - Johannesburg
A rapidly growing publishing house is looking for a young and enthusiastic marketer. You must have previous online marketing experience, seminar planning and be familiar with web marketing best practices. Read more >>

Television Production Manager - Johannesburg
A highly experienced television production manager required to manage the production of 4 x 24 minute episodes/week, for TOMZ season 7 (SABC 1). No less than five years' experience. Read more >>

Production Coordinator - Johannesburg
Passionate, experienced production coordinator required for South Africa's most watched reality show, '1s and 2s' on SABC 1. An eight camera multi-cam production with a professional team! Read more >>

User Interface Designer - Bedfordview
We are looking for a talented individual who is able to create UI design work of a high standard. Read more >>



New events to diarise
Social media and content marketing
PRISA - 23 Mar 2015 to 24 Mar 2015, Randburg, Johannesburg

Community journalism
Quo Vadis Communications - 24 Mar 2015, Johannesburg

Master the art of social media marketing
Lumico - 25 Mar 2015, Cape Town

Event Management Summit
Africa Events Management - 25 Mar 2015 to 27 Mar 2015, Harare

#GetFunded
MyStartUpedge - 30 Mar 2015, Johannesburg

Social media basics and Twitter workshop
Roseberry Digital - 7 Apr 2015, Cape Town | 14 Apr 2015, Cape Town | 23 Apr 2015, Cape Town | 30 Apr 2015, Cape Town

Startup Picnic Johannesburg
Startup Picnic - 25 Apr 2015, Johannesburg

Executive Think Tank 2015
nlighten - 14 May 2015, Johannesburg

5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

Township Cinema
Cynthia Pics - 1 Nov 2015, Durban

Upcoming events
Homecoming Revolution Speed Meet Africa - 20 Mar 2015 to 21 Mar 2015, London
The Africa Expo showcases careers, property, schools, relocation services, products, investments and entrepreneurial opportunities in sub-Saharan African countries. Read more >>

Tomorrow's Leaders Convention 2015 - Save the date
Cape Media - 20 Mar 2015, Ekurhuleni (East Rand)

Single's networking session
DNS Empire Holdings (Pty) Ltd - 20 Mar 2015, Midrand, Johannesburg

Illustrator basics
Multidimensions - 20 Mar 2015, Johannesburg

Quotes
Noel DeJesus
"Resist the short term temptation of procrastination; the immediate pleasure and relief that it brings does not fair in comparison to the long lasting damage it does to your dreams and goals."

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Biz recruiter welcome

Ashkey Staffing Solutions has opened a recruiter listing on Bizcommunity.com!
Ashkey Staffing Solutions
Ashky Staffing Solutions is a Generalist Employment Agency that is Black female owned. We have extensive knowledge, experience and understanding of recruitment as well as the South African Labour Law.

  Twitter
@mybroadband
South African e-commerce revolution expected - http://t.co/uhv1rBBWZT - Thu Mar 19
@SmartBear
Testing teams have had to wait for dev before #AppTesting could begin. Now there is #ServiceVirtualization! http://t.co/7Us12T8xxm #api - Thu Mar 19
@TIME
Digital music sales reached an all-time high of $4.51 billion in 2014 http://t.co/qretufSDwW - Thu Mar 19
@Forbes
Podcasts are the perfect medium to break down typically dense or uninteresting topics into digestible lessons: http://t.co/NXxqlOSslr - Thu Mar 19
@BrandCouncilSA
What's The State Of Marketing In Africa? It's All About Local vs. Global http://t.co/LumUejrect via @AFKInsider #marketing #advertising - Thu Mar 19
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