Several papers at this year's PAMRO conference will tackle OOH measurement across Africa...
19 Jul 2016
A recent downgrade in Africa's predicted growth reflects many of the difficulties facing sub-Saharan Africa...
22 May 2016
JCDecaux in sub-Saharan Africa has rationalised and streamlined its structure to optimise the integration of the JCDecaux Group's international procedures, and accommodate the new growth strategies across the continent...
JCDecaux 20 Apr 2016
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...
JCDecaux 27 Aug 2014
May has been a good month for Alliance Media as Alliance Media Zambia was presented with the Performance Management Review (PMR) Golden Arrow Award at a breakfast held in Lusaka. Alliance Media was awarded the Best Overall outdoor advertising company.
Alliance Media 26 May 2014
Alliance Media Zimbabwe, the country's largest provider of billboards and outdoor advertising media, has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.
Alliance Media 9 Apr 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Alliance Media has once again taken the first place in the category of Outdoor Advertising in the prestigious PMR (Professional Management Review) Awards.
Alliance Media 10 Apr 2013
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013
'Coffee shop working' may be trendy in some Western cities, but laptops with latte are not to the taste of Rwanda business people, according to Regus, the global provider of flexible workspace.
3 Apr 2013
11 March 2013 will go down as a very significant day for the media in Rwanda. The day signaled an end to years of constant lobbying and deliberations in the corridors of power with the publication last Monday of the Official Gazette containing several new media-related laws, most of them revisions of older ones.
Kenneth Agutamba 18 Mar 2013
Alliance Media, Africa's largest billboard and airport advertising concession holder, has partnered up with some of the biggest multinationals in Kenya to launch some exciting campaigns.
Alliance Media 6 Mar 2013
Alliance Media Mauritius, part of the Alliance Media group has recently launched the "Bridging the world for you" campaign in Mauritius for the bank's new corporate campaign.
Alliance Media 20 Feb 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013