The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Alliance Media has recently installed Zambia's largest billboard, breaking their own record which was set only six months ago when they installed a billboard measuring 6mx30m for Samsung on the upmarket Kabulonga traffic circle.
Issued by Alliance Media 17 Apr 2013 09:48
Alliance Media has once again taken the first place in the category of Outdoor Advertising in the prestigious PMR (Professional Management Review) Awards.
Issued by Alliance Media 10 Apr 2013 10:51
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
'Coffee shop working' may be trendy in some Western cities, but laptops with latte are not to the taste of Rwanda business people, according to Regus, the global provider of flexible workspace.
3 Apr 2013 07:43
11 March 2013 will go down as a very significant day for the media in Rwanda. The day signaled an end to years of constant lobbying and deliberations in the corridors of power with the publication last Monday of the Official Gazette containing several new media-related laws, most of them revisions of older ones.
By Kenneth Agutamba 18 Mar 2013 13:04
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
Recently Alliance Media partnered up with McDonald's in a new and exciting project for the successful fast food chain.
Issued by Alliance Media 29 Nov 2013 11:42
Alliance Media has recently installed massive new 15m x 12m portrait billboards as well as some really powerful new landscape gantries in Zambia.
Issued by Alliance Media 14 Oct 2013 09:46
Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
Issued by Alliance Media 15 May 2013 12:24
This month marks the 19th anniversary of the genocide that took place in Rwanda in 1994. In commemoration of this, MTN has put up billboards around Kigali to remember those that passed on during the genocide.
Issued by Alliance Media 26 Apr 2013 07:35
The night skies in Lusaka, Zambia, are lit up by Continental Outdoor Media, hosting the Samsung logo on Findeco House which has now become an iconic site on the skyline.
Issued by Continental Outdoor 17 Apr 2013 11:02
In a first of its kind Continental Outdoor Media Botswana has acquired exclusive rights to advertising in one of the largest retail spaces in Botswana.
Issued by Continental Outdoor 12 Apr 2013 12:54
Alliance Media, Africa's largest billboard and airport advertising concession holder, has partnered up with some of the biggest multinationals in Kenya to launch some exciting campaigns.
Issued by Alliance Media 6 Mar 2013 10:16
Last week saw Alliance Media Kenya, part of the Alliance Media Group, partnering with Visa to launch the their co-branded campaign with Shell.
Issued by Alliance Media 1 Mar 2013 09:29
Alliance Media Mauritius, part of the Alliance Media group has recently launched the "Bridging the world for you" campaign in Mauritius for the bank's new corporate campaign.
Issued by Alliance Media 20 Feb 2013 11:23
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Issued by Alliance Media 12 Dec 2012 09:11
After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.
Issued by Alliance Media 19 Nov 2012 10:10
Alliance Media Zambia, Zambia's largest outdoor advertising company has installed Lusaka's largest free-standing billboard structure in the capital city's upmarket area of Kabulonga. The billboard was taken up by Samsung who is using the medium to promote the newly released Galaxy S III and the Smart TV.
Issued by Alliance Media 10 Sep 2012 11:12
Traffic calming circles in Dar es Salaam, Tanzania, have been upgraded to 'works of art' as part of that city's urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure.
Issued by Continental Outdoor 11 Jul 2012 11:11
Right Stuff's new Backpack Banner is a unique product perfect for fun runs/walks, cycling events and outdoor promotions or to highlight your brand during pamphlet distribution.
Issued by Right Stuff 11 May 2012 08:08
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
By Lars Deutsch 16 Apr 2012 12:08
A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya.
5 Apr 2012 12:08
Alliance Media Botswana, Botswana's largest billboard company has been awarded the contract for the exclusive indoor and outdoor advertising concession at Botswana's newly built Sir Seretse Khama International Airport.
Issued by Alliance Media 27 Feb 2012 12:14
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
Chikondi Chiumia of Alliance Media Malawi, a Blantyre-based billboard and airport advertising company which is part of the Alliance Media group, says that they have decided to support the Kachanga school because they operate the airport advertising concession at Blantyre's Chileka International Airport.
By Gregory Gondwe, Lilongwe, Malawi, Issued by Alliance Media 21 Nov 2011 11:26
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