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To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

Kenyan gender advocate Vivian Onano for innovation summit
Kenyan gender advocate Vivian Onano for innovation summit

Kenyan gender advocate Vivian Onano is one of the key speakers at the Liberty VUKA Knowledge Summit. In this Q&A, we find out what her entrepreneurship lessons are for women and young people in the workplace...

26 Oct 2017

Africa Week: Unleashing the continent's potential
Africa Week: Unleashing the continent's potential

Kicking off Africa Week, UN chief says women and youth can unleash continent's potential...

19 Oct 2017

15 African youth finalists in entrepreneurship prize
15 African youth finalists in entrepreneurship prize

Fifteen emerging young African entrepreneurs will put their talent to work on the continent after being chosen as finalists in the Anzisha Prize 2017...

15 Aug 2017

Africa's youth bulge is an opportunity to transform the continent
Africa's youth bulge is an opportunity to transform the continent

The persistence of conflicts and wars on the continent continues to fuel uncertainty for the resolve of African leaders to strive and propose a better life for the youth and future generations...

By Jean Pierre Elong Mbassi 14 Aug 2017

Jack Ma launches African Young Entrepreneurs Fund
Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth $10 million...

27 Jul 2017

Knowledge economy appeals to youth
Knowledge economy appeals to youth

New educational platforms transfer skills and spurs innovation among young people...

By Jacob Kushner 7 Apr 2017

Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

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How to contribute to investing in Africa's youth

Call for Papers for AU ECHO 2017 with the theme, ‘Harnessing the Demographic Dividend through Investments in Youth'…

18 Jan 2017

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Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

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Open-publishing platform launches in East Africa

A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation...

8 Nov 2016

Samuel Majani
Ringier partners with Kenyan entertainment brand Ghafla

In partnership with Ringier, Ghafla will become a regional publisher aimed at providing content targeting the wider East African market...

19 Oct 2016

The love affair between young Nigerians and disruptive mobile technology
The love affair between young Nigerians and disruptive mobile technology

Young Nigerians are mobile-first people - technology is inspiring young entrepreneurs to create businesses that could not have existed in the past...

By Magnus Nmonwu 30 Aug 2016

African leaders commit to empowering youth, women to transform Africa
African leaders commit to empowering youth, women to transform Africa

African, Japanese and other leaders at the Sixth Tokyo International Conference on African Development (TICAD VI), in Nairobi, will empower youth and women to transform Africa...

30 Aug 2016

Youth Innovation Challenge for Peace workshop
Youth Innovation Challenge for Peace launches in South Sudan

More than 120 young people gathered in South Sudan to learn about the competition, Youth Innovation Challenge for Peace...

29 Aug 2016

Source: Youth Dynamix
Getting to know Kenyan youth

Kenyan youth account for roughly 32% of the population and 60% of the labour force and are major influencers in driving marketing strategy in Kenya...

15 Aug 2016

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UK-funded youth report launched in Tanzania

'Next Generation Youth Voices Tanzania' is a research study by the British Council to uncover the attitudes and aspirations of Tanzania's young population...

8 Aug 2016

Four things you can learn from Afrillennial smartphone preferences
Four things you can learn from Afrillennial smartphone preferences

There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...

24 Jun 2016

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Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market...

21 Jun 2016

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Digital literacy skills for Africa's youth

SAP to train more than 150,000 youth in 30 African countries in digital skills, including coding...

17 May 2016

The six Africa youth trends you can't ignore
The six Africa youth trends you can't ignore

Six trends that reflect the new attitudes and changing priorities of African youth in 2016...

11 May 2016

Jason Levin
[Secrets of success] Good old-fashioned values and service deliver winning formula

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay...

By Ann Nurock 10 Mar 2016

Adelle Onyango named mentor for Obama initiative
Adelle Onyango named mentor for Obama initiative

Kiss FM presenter and artiste Adelle Onyango has been appointed as one of the youth mentors in East African region for the Young African Leaders Initiative 2015.

By Elly Gitau 10 Jul 2015

@Marketing4Youth #Africa
@Marketing4Youth #Africa

Brands should have a bad case of FOMO* when it comes to marketing to the youth in Africa, because if you engage with the youth market now, you could potentially have a customer for life...

By Charles Foster and Ilse Dinner, Issued by Kantar Millward Brown 8 May 2015

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

Free, targeted media in Kenya draws advertisers
Free, targeted media in Kenya draws advertisers

The absence of specialist media channels, and obstacles in direct marketing, have created challenges for advertisers keen to reach the country's aspiring consumer class...

By Bob Koigi 5 Aug 2014

Newspaper hopes to lure young readers by cutting political coverage
Newspaper hopes to lure young readers by cutting political coverage

A newspaper publisher in Kenya is targeting young Africans as it seeks to expand its business throughout the continent's main cities. Despite perceptions that 20-somethings don't read newspapers, Paul Marshall...

By Dinfin Mulupi 21 Jul 2014

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

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