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Integrated Nigerian campaign delivers for Johnnie Walker

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

6 Jul 2017

Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Identifying economic nodes in Botswana

Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research...

27 Jun 2017

Alliance Media invests further into Africa

Alliance Media has made a significant donation to Trees for the Future which will see 5,000 indigenous trees being planted across various African countries...

Issued by Alliance Media 1 Jun 2017

Alliance Media voted best outdoor advertising company in Zambia

Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)...

Issued by Alliance Media 24 May 2017

FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges...

5 May 2017

Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process...

27 Mar 2017

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

Alliance Media is voted the best billboard company in Botswana!

Alliance Media continues on a winning streak in their 20th year of business. Last week, Alliance Media Botswana walked away with the Diamond Award at the PMR (Professional Management Review) Awards...

Issued by Alliance Media 7 Feb 2017

The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

SGI Dubai 2017 will cater to printing industry needs in Africa

Printing revenues in the MENA region are forecast to grow by 7.2% per annum, reaching US$26 billion by 2018...

23 Nov 2016

Key OOH activation in Harare

Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe...

4 Nov 2016

Alliance Media partners with Botswana at 50

Botswana celebrates its 50th year of independence this month and Alliance Media, who has been operating in Botswana for 18 years of this period, is joining in the celebrations...

Issued by Alliance Media 28 Oct 2016

Alliance Media helps Lesotho celebrate 50 years of independence

Lesotho celebrated its 50th year of independence on 4 October and Alliance Media, who has business investments in the country, is helping Lesotho celebrate...

Issued by Alliance Media 27 Oct 2016

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International

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

18 hours ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 2 days ago

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

2 days ago

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

Facebook rolls out video shows, in new challenge

SAN FRANCISCO - Facebook is rolling out a new video service offering professionally produced shows in a challenge to rivals such as YouTube, and potentially to streaming providers like Netflix.

11 Aug 2017

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