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Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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Posterscope brings future of OOH media to Nigeria
Posterscope brings future of OOH media to Nigeria

Posterscope, an out-of-home communication agency, has formally launched an office in Nigeria. Nigeria is the 32nd market globally that Posterscope is venturing into...

24 Jul 2015 09:52

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Podcast] 138: Isilumko Activate and agency focus with 20Across

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Lauren Durant and Fabrizia Degli Esposti...

2 Jul 2015 14:37

[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across
[Biz Takeouts Lineup] 138: Isilumko Activate and agency focus with 20Across

Tune in to the Biz Takeouts Marketing & Media radio show, 2 July 2015, from 9-10am, as show host Warren Harding chats to Lauren Durant and Fabrizia Degli Esposti...

1 Jul 2015 11:17

Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN
Outdoor advertising spend dropped to N20.5bn in 2014 - OAAN

The total amount of outdoor advertising spend in Nigeria dropped to N20.5bn in 2014 from the N23.3bn it achieved in 2013 representing a N3.2bn decline.

By Chris Agabi 30 Jun 2015 13:35

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

[Biz Takeouts Podcast] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Podcast] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed David Ferguson, Styli Charalambous and Nic Haralambous...

26 Jun 2015 11:09

[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry
[Biz Takeouts Lineup] 137: Vehicle branding solutions, the Daily Maverick and Nic Harry

Tune in to the Biz Takeouts Marketing & Media radio show, 25 June 2015, from 9-10am, as show host Warren Harding chats to David Ferguson, Styli Charalambous and Nic Haralambous...

24 Jun 2015 09:29

Congress brings 39 countries to debate future direction of OOH industry worldwide
Congress brings 39 countries to debate future direction of OOH industry worldwide

Technology has become the friend of out of home (OOH) advertising, and media owners in Africa have converted every challenge into an opportunity to benefit the medium...

23 Jun 2015 09:35

The ultimate compact Vending Trolley solution - Right Stuff
The ultimate compact Vending Trolley solution

Perfect for beaches and concert venues, the super-compact, lightweight and branded Vending Trolley fulfills the need for instant sales when shops are either too far away or inaccessible due to large crowds...

Issued by Right Stuff 27 May 2015 10:12

Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens - Continental Outdoor
Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens

One of the first truly interactive digital out-of-home campaigns to move into sub-Saharan Africa is owned by Coca-Cola with their "Share a Coke" campaign, which activates consumers to replace the advertised name on the can with their own...

Issued by Continental Outdoor 12 Mar 2015 11:21

Digitally bright future for outdoor
Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015 09:55

Digital OOH displays promote social interaction in Tanzania
Digital OOH displays promote social interaction in Tanzania

Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences...

17 Dec 2014 12:41

Alliance Media partners with Vodacom in Tanzania - Alliance Media
Alliance Media partners with Vodacom in Tanzania

Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania...

Issued by Alliance Media 1 Dec 2014 21:16

Continental Outdoor ignites the streets of Malawi - Continental Outdoor
Continental Outdoor ignites the streets of Malawi

Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi with the erection of these world-class advertising structures into Blantyre and Lilongwe...

Issued by Continental Outdoor 26 Nov 2014 10:55

Alliance Media supports Rotary in Mauritius - Alliance Media
Alliance Media supports Rotary in Mauritius

This year sees the Rotary Club in Mauritius celebrating its Golden Jubilee and they've been holding various events over the past couple of weeks in the build-up to their AGM...

Issued by Alliance Media 11 Nov 2014 11:53

VavavavoOomph! - Oomph! Africa
VavavavoOomph!

Brand activation and OOH media expert Oomph! Africa cracked a record quarter-of-a-million attendance at Sanlam's Roadshow...

By Susan Mottram, Issued by Oomph! Africa 30 Oct 2014 10:46

[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver
[Biz Takeouts Lineup] 111: Stretch Experiential Marketing with Mike Silver

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 30 October 2014, from 9-10am, as show host Warren Harding chats to Mike Silver from Stretch Experiential...

29 Oct 2014 09:17

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Opportunities in the Zimbabwean OOH advertising environment
Opportunities in the Zimbabwean OOH advertising environment

I have been visiting Harare over the past year and am always perplexed by the number of new outdoor advertising sites each time. Given that the economy is stagnant and...

By Tatenda Chiweshe 4 Sep 2014 15:00

Continental Outdoor continues to dominate Africa's DOOH growth! - Continental Outdoor
Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...

Issued by Continental Outdoor 27 Aug 2014 12:28

Jockey targets Gabarone through OOH campaigns
Jockey targets Gabarone through OOH campaigns

To strategically engage the consumer market in Botswana, the Jockey out of home campaign has fifteen Jockey branded taxis travelling on major arterial routes around Botswana as well as a...

30 Jul 2014 11:26

Primedia moves into Namibia, first expansion outside SA
Primedia moves into Namibia, first expansion outside SA

The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.

17 Jul 2014 11:23

Better days ahead for Nigeria's outdoor ad industry
Better days ahead for Nigeria's outdoor ad industry

The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...

By Clarkson Eberu 16 Jul 2014 09:20

MP wants alcohol ads banned
MP wants alcohol ads banned

When MPs discussed the Report on Alcohol Abuse in Namibia late last week, Republican Party MP, Clara Gowases, called for a ban on the advertising of alcoholic beverages, reports Mathia Haufiku...

15 Jul 2014 09:54

[Cannes Lions 2014] SA wins 10 Lions in Media, Outdoor
[Cannes Lions 2014] SA wins 10 Lions in Media, Outdoor

At last night's award ceremony for Media, Mobile and Outdoor, South Africa was honoured with one Gold Lion, two Silver Lions, and seven Bronze Lions in the Media and Outdoor categories. (video)

18 Jun 2014 09:03

[Cannes Lions 2014] Media, Mobile, Outdoor shortlists
[Cannes Lions 2014] Media, Mobile, Outdoor shortlists

The Media, Mobile and Outdoor shortlists have been released and South Africa features in two of the three categories. (video)

17 Jun 2014 08:44

[Cannes Lions 2014] First shortlists, first winners
[Cannes Lions 2014] First shortlists, first winners

Cannes Lions has just announced the first of the shortlists for Cannes 2014, and the first winners - those in the new Cannes Lions Health category.

16 Jun 2014 08:52

Alliance Media does it again! - Alliance Media
Alliance Media does it again!

May has been a good month for Alliance Media as Alliance Media Zambia was presented with the Performance Management Review (PMR) Golden Arrow Award at a breakfast held in Lusaka. Alliance Media was awarded the Best Overall outdoor advertising company.

Issued by Alliance Media 26 May 2014 10:58

Loeries entry deadline extended to 13 June
Loeries entry deadline extended to 13 June

The Loeries deadline has been extended to 13 June. Judging takes place during Loeries Creative Week Cape Town from 15-21 September 2014. Winners will be announced Saturday 20 and Sunday 21 September at the 36th Annual Loerie Awards at the CTICC.

23 May 2014 10:39

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