One of the first truly interactive digital out-of-home campaigns to move into sub-Saharan Africa is owned by Coca-Cola with their "Share a Coke" campaign, which activates consumers to replace the advertised name on the can with their own...
Issued by Continental Outdoor 12 Mar 2015 11:21
Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...
11 Feb 2015 09:55
Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences...
17 Dec 2014 12:41
Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania...
Issued by Alliance Media 1 Dec 2014 21:16
Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi with the erection of these world-class advertising structures into Blantyre and Lilongwe...
Issued by Continental Outdoor 26 Nov 2014 10:55
Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 30 October 2014, from 9-10am, as show host Warren Harding chats to Mike Silver from Stretch Experiential...
29 Oct 2014 09:17
I have been visiting Harare over the past year and am always perplexed by the number of new outdoor advertising sites each time. Given that the economy is stagnant and...
By Tatenda Chiweshe 4 Sep 2014 15:00
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...
Issued by Continental Outdoor 27 Aug 2014 12:28
To strategically engage the consumer market in Botswana, the Jockey out of home campaign has fifteen Jockey branded taxis travelling on major arterial routes around Botswana as well as a...
30 Jul 2014 11:26
The Primedia Lifestyle Group has been awarded marketing rights to its first African shopping centre, Maerua Mall, based in Namibia.
17 Jul 2014 11:23
The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...
By Clarkson Eberu 16 Jul 2014 09:20
When MPs discussed the Report on Alcohol Abuse in Namibia late last week, Republican Party MP, Clara Gowases, called for a ban on the advertising of alcoholic beverages, reports Mathia Haufiku...
15 Jul 2014 09:54
At last night's award ceremony for Media, Mobile and Outdoor, South Africa was honoured with one Gold Lion, two Silver Lions, and seven Bronze Lions in the Media and Outdoor categories. (video)
18 Jun 2014 09:03
The Media, Mobile and Outdoor shortlists have been released and South Africa features in two of the three categories. (video)
17 Jun 2014 08:44
Cannes Lions has just announced the first of the shortlists for Cannes 2014, and the first winners - those in the new Cannes Lions Health category.
16 Jun 2014 08:52
May has been a good month for Alliance Media as Alliance Media Zambia was presented with the Performance Management Review (PMR) Golden Arrow Award at a breakfast held in Lusaka. Alliance Media was awarded the Best Overall outdoor advertising company.
Issued by Alliance Media 26 May 2014 10:58
The Loeries deadline has been extended to 13 June. Judging takes place during Loeries Creative Week Cape Town from 15-21 September 2014. Winners will be announced Saturday 20 and Sunday 21 September at the 36th Annual Loerie Awards at the CTICC.
23 May 2014 10:39
After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.
16 May 2014 10:40
Dan Oshodin is CEO of media audit company TMKG and Editor-in-Chief of Brandwork Nigeria, an online resource for sharing information, knowledge and learnings around the brand and marketing communication industry in Nigeria.
13 May 2014 12:28
Alliance Media Zimbabwe, the country's largest provider of billboards and outdoor advertising media, has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.
Issued by Alliance Media 9 Apr 2014 10:55
It's no longer necessary to look into a crystal ball to determine the outlook for Out of Home in Africa. Out of Home has come of age and new technologies and Digital Out of Home (DOOH) development is growing rapidly throughout South Africa and into other African countries.
Issued by Continental Outdoor 17 Feb 2014 11:10
Internet café spaza shops provide an easy way for countries to deliver the penetration in Africa, by allowing cellular networks to extend their services to all parts of a country and to provide free solar power to individual cellphone users to keep their phones charged and connected at all times.
Issued by Right Stuff 24 Jan 2014 11:23