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Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens - Continental Outdoor
Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens

The first truly interactive digital out-of-home campaign to move into sub-Saharan Africa is owned by Coca-Cola with their "Share a Coke" campaign, which activates consumers to replace the advertised name on the can with their own!

Issued by Continental Outdoor 12 Mar 2015 11:21