[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]
13 Apr 2013 06:31
[Tatenda Chiweshe] While Out of Home Media South Africa (OHMSA) is talking about increasing OOH share of spend from about 4% to 10%, a parallel opportunity is lurking in the wings.
5 Apr 2013 06:56
[Terry Levin] Stuck away at the far end of Africa, Design Indaba provides some much-needed perspective on our craft. Nothing replenishes a jaded inspiration better than an annual shot of pure cultural energy from New York's design elite.
4 Mar 2013 08:37
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating
Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
31 Jan 2013 13:20
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
31 Jan 2013 12:33
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
30 Jan 2013 12:39
[Dave Nemeth] No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
30 Jan 2013 10:44
[Johanna McDowell] There are a few trends to be aware of in 2013 which will help create opportunities within the advertising and marketing arena in South Africa. A number of these come from local and international intelligence.
29 Jan 2013 12:41
[Ryan Williams] I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
29 Jan 2013 12:06
[Mike Silver] It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
29 Jan 2013 11:18
[Doug Mayne] All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
28 Jan 2013 11:56
[Kevin Bassett] "Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly.
28 Jan 2013 10:52
[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
25 Jan 2013 12:59
[Bernard Matlhaga] The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.
24 Jan 2013 12:54
[Gail Schimmel] So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
24 Jan 2013 12:05
[Chamendran Naidoo] As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...
23 Jan 2013 11:48
[Gerry Costa] As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013.
21 Jan 2013 12:37
[Matona Sakupwanya] Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.
21 Jan 2013 11:40
[Jessica Davis] Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.
15 Jan 2013 07:28
[Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both
external (the youth market) and
internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
15 Jan 2013 01:02[Tatenda Chiweshe] We all know that big guys with big money tend to win bigger, it is no secret that the best way to reap big rewards from billboards in Africa is to start with a battalion of cash. That way you can subsume fledgling enterprises that have great assets but lack volumes to service big brand needs.
19 Nov 2012 11:12 
[Carole Kimutai] Kenyan public relations firm, Gina Din Corporate Communications (GDCC) has won two global public relations awards for the 'Kenyan for Kenya' social media campaign.
16 Nov 2012 13:23[Tatenda Chiweshe] Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.
31 Oct 2012 11:02 
[Walter Wafula] MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
15 Oct 2012 10:25[Tatenda Chiweshe] 90% of success is just 'pitching up'. Be there and you will be relevant, right? Not in Namibia. The South Africans seem to have taken a rather arrogant view. "We dominate from our strategy and buying power" is how one agency put it. Understandably so; they can show client value without having to get outside of their comfort zones.
31 Aug 2012 09:30 
[Chris Moerdyk] The only possible justification for an event such as the
annual Loerie Awards is that it gives the people who work in advertising agencies an opportunity to escape the daily grind of watching creativity stifled by commercial interests.
28 Aug 2012 12:25[Tatenda Chiweshe] At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.
9 Jul 2012 09:46 
[Gregory Gondwe] Cartoonists and online publishers have cried foul after the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) announced the inclusion of five more categories for the 2012 NAMISA Annual Media Awards. The media groups said MISA-Malawi should not have left them out because they are also at the heart of media products worldwide.
7 Mar 2012 11:41
[Karen Parkin] How does a company get things done if not by project management? It has been around since the days of creating the pyramids in Ancient Egypt. Yet even today in South Africa, project management is an under-valued discipline. Even though it is not rocket science, successful projects remain as elusive as the
Scarlett Pimpernel.
6 Mar 2012 15:15
[Gregory Gondwe] Alliance Media Botswana, has been awarded the contract for the indoor and outdoor advertising concession at Botswana's newly built Sir Seretse Khama International Airport.
28 Feb 2012 16:27
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
