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GLOBAL

Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers...

By Bryen Farrell Pittner 7 Aug 2017

UNITED STATES

Subscription gains help put NY Times in profit column

NEW YORK - The New York Times Co. said on Thursday gains in paid digital subscriptions and stronger online advertising revenues helped the newspaper swing to profit in the second quarter...

28 Jul 2017

AFRICA

Winners of Resolution Social Venture Challenge agents of change in their communities

21 African social entrepreneurs have been named winners in the Resolution Social Venture Challenge. Impact evaluation data shows that an average of 3,200 community members benefits per fellowship awarded...

20 Jul 2017

UNITED STATES

Ads heading for Messenger home screens globally

SAN FRANCISCO - Facebook on Tuesday said that advertisements will begin popping up on Messenger home screens globally after promising tests with users in Australia and Thailand...

12 Jul 2017

GLOBAL

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

UNITED STATES

Facebook rolls out video shows, in new challenge

SAN FRANCISCO - Facebook is rolling out a new video service offering professionally produced shows in a challenge to rivals such as YouTube, and potentially to streaming providers like Netflix...

11 Aug 2017

SOUTH AFRICA

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job...

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

UNITED STATES

Disney unveils streaming TV services, including one for sports

NEW YORK - Walt Disney Co. said Tuesday it is launching two new streaming television services including one for its ESPN-branded sports channel, while ending its deal with Netflix as it shifts towards direct content distribution...

11 Aug 2017

UNITED STATES

Newspaper woes send Murdoch's News Corp into red

NEW YORK - US media group News Corp on Thursday reported a loss in the past quarter, hit by declines in advertising and writedowns at its global newspapers...

11 Aug 2017

GLOBAL

Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Global Awards adds Pharma (Rx), Health & Wellness executive juries

Global Awards announces two specialised executive juries added to their lineup including, Pharma (Rx) and Health & Wellness...

7 Aug 2017

GLOBAL

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Best financial ad agencies can enter Midas Awards now

The Midas Awards for the World's Best Financial Advertising are now open for entries and this year there is an executive jury to select the best financial advertising and marketing on a global scale...

3 Aug 2017

GLOBAL

VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

UNITED STATES

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday...

21 Jul 2017

UNITED STATES

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience...

21 Jul 2017

UNITED STATES

CBS, BBC announce global newsgathering tie-up

WASHINGTON - CBS News and the BBC on Thursday announced a new editorial and newsgathering partnership that aims to boost their global strength against rivals such as CNN...

14 Jul 2017

SOUTH AFRICA

Gangnam Style dethroned as top YouTube video

NEW YORK - Gangnam Style, the quirky South Korean video that spawned a global dance craze and went so viral it nearly broke YouTube, has finally been dethroned as the most watched video...

12 Jul 2017

UNITED STATES

US newspaper group assails Google-Facebook online 'duopoly'

WASHINGTON - The US newspaper industry on Monday warned of a "duopoly" in online news by Google and Facebook, and called for legislation that would relax antitrust rules allowing collective negotiations with the internet giants...

11 Jul 2017

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