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Marketing & Media South Africa

Twitter targets SA, ANC brands school buses

Some may reckon the SA economy is now second to Nigeria's, but in terms of advertising, Twitter reckons South Africa leads the pack.

On the media front, while Sanef reckons the so-called secrecy bill will harm media freedom, the ANC has caused a row by branding two sponsored school buses in its own colours.

Anton Harber says that our freedom has been hard won and we have a robust media, but do we have the will to defend our freedom?

Finally, James White shows you how to navigate the new PR landscape. As he says, business is changing. You know that, everyone knows that - and what worked 10 years ago just doesn't cut it today.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Twitter ad sales targets SA

Danette Breitenbach

Twitter has appointed a local ad sales partner, Ad Dynamo in South Africa. I spoke to Ali Jafari*, vice president of direct sales, Europe, Middle East and Africa (EMEA).

Read more >>

Sanef: POIB will harm media freedom

NEWSWATCH: The South African National Editors' Forum (Sanef) said on Saturday that the POIB must have a public interest defence clause, reports BD Live. And Sunday Times reports a row after two school buses were rebranded in ANC colours.

Read more >>

Do we have the will to defend our freedom?

Anton Harber

Exactly 20 years after we achieved media freedom, an opposition advertisement was banished from the national broadcaster because it showed pictures of police shooting protesters. So just as we were celebrating our freedom, it was eroded.

Read more >>


Media Freedom & Right to Know
S'bu and Fikile - déjà vu in Freedom Park

Ed Herbst

Marketing
Nando's launches 'election' campaign
In the run up to the 2014 national & provincial elections, Nando's is running with a campaign called 'Every Party Needs a Puppet'. Read more >>




Why marketers need content marketing skills

Issued by GetSmarter

Marketing strategy in 2014 - why does it matter to have one?

Denise Meadon, Issued by 360eight

Facebook joins Cape Town's IMC Conference speaker line-up

Issued by Living Your Brand

New appointments: Sedick Toffa

Issued by LIVE+

New appointments: Amy Ford

Issued by LIVE+

Advertising
Creative Circle results for March 2014
The Creative Circle Ad of the Month results for March 2014 have been announced. Read more >>

Get 100% comfortable with strategy: experience Strategy Unplugged

Issued by Stratplanning

Cannes Lions launches festival print campaign
Jupiter creates TVC for all-in-one social app WeChat

Issued by The Jupiter Drawing Room Cape Town

CRM
Why customer satisfaction surveys are important

Louise Robinson

According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty. Read more >>




CSI
Sizweni Hear Us election campaign focuses on children
Media Monitoring Africa and several of South Africa's leading children's NGOs have created the 'Sizweni Hear Us' campaign, that is aimed at getting the public to put pressure on politicians and the media to make children a priority these elections. Read more >>

Goldman Sachs-GIBS 10,000 Women programme supports female entrepreneurs

Issued by Mobitainment

Digital
Embracing the personalisation of everything

Nick Durrant

Given the fact that almost every purchase we make, every search term we enter, and every call we place is now recorded and stored in vast digital databases, brands and marketers have access to more information than they've ever dreamed of. Read more >>




SA introduces measures to alleviate ticket fraud
The Ole! Media Group launches HoneyKome
Understanding online influence

Desiree Gullan, Issued by Gullan&Gullan

Latest Heavy Chef event out on video

Issued by World Wide Creative

Education & Training
Consumer trends publication - Connect with the Continent
Terry Behan, MD of VWV Africa and the Middle East, has recently released a book, 'Connect with the Continent - Understanding key consumer trends across the African Continent right now', to help aspiring businesses build businesses and brands across the continent. Read more >>

Why sponging off others is the best thing you can do this year

Danielle Jaffit, Issued by NATIVE VML

Taking notes on leadership from Thuli Madonsela

Issued by UCT Graduate School of Business

Boxes you need to tick for a career in SEO

Issued by GetSmarter

Events & Conferencing
Four e-invite statistics every event manager should know

Terry Sutherland, Issued by The RSVP Agency

Exhibitions
Travelling Loeries exhibition in Pretoria
The Loerie Awards Travelling Exhibition comes to Open Window School of Visual Communication in Irene, Pretoria on 12-16 May 2014 from 8am to 5pm. Read more >>

Scan grows fresh design ideas at historic Kirstenbosch

Issued by Scan Display

Media
Interview with BBC's Chris Davies

Beverley Klein

BBC Global News' Director of Sales & Marketing, Chris Davies, shares some information about the BBC's new shows and campaigns it's running in South Africa, and also how social media is a driving force in breaking news today. Read more >>

The impact of media digitisation on monitoring

Jaco Pienaar

The connected lifestyle has changed the way people not only engage with one another but also how they consume content. Read more >>

Adding brand value with media monitoring

Jaco Pienaar

Celebrating World Press Freedom Day and 20 years of media freedom and diversity

Issued by MDDA

Mobile
VoIP: Beyond the Commodity
When selecting a Voice over Internet Protocol (VoIP) provider, many consumers think it is important to look towards a company that has its own network or interconnects. Read more >>

Vserv.mobi continues rapid growth; now reaches 421 million monthly users across emerging markets

Issued by Vserv.mobi

The MMA announces results of the first ever Mobile Video Benchmark Study

Issued by Mobile Marketing Association

Online Media
New SA online fashion magazine
Style Africa, which launches on 15 May 2014, is a online fashion magazine by Africans, for Africans in the 25-45 year age group. Published every six months, it aims to highlight the pool of talent within Africa - from established designers, to up-and-coming young talents. Read more >>

OOH
More entries needed for Cannes Press, Outdoor
Cinemark is calling on freelancers and industry players to submit more work in the Press and Outdoor categories, as it was revealed in the 'Shaping Your Future With Cannes Lions' project that a surprisingly low number of Craft entries are received in these categories. (video) Read more >>

Tractor Outdoor acquires exclusive rights to landmark outdoor advertising locations in key Gauteng suburbs

Issued by Tractor Outdoor

PR & Communications
How to navigate the new PR landscape

James White

The business landscape, especially relating to public relations, has changed. Now is the time to get with the changes, adapt and push forward. Read more >>

Radio
Radio DJ cleared of hate speech
A radio station has been cleared of hate speech after it was accused of reverse discrimination for a comment about "a young white lady". Read more >>

Recruitment
I'd rather be surfing

Michael Raubenheimer, Issued by Blue Moon

Research
TNS SA enhances expertise as part of WPP Government & Public Sector Practice

Issued by TNS South Africa

Retail
The future of retail: Sales rooms not showrooms

David Ross

If retailers want to continue to attract consumers to their bricks-and-mortar outlets, they're going to have to start thinking of their outlets as sales rooms, rather than showrooms. Read more >>

TV
Election coverage on Al Jazeera
Al Jazeera is to cover 20 years of democracy and the forthcoming South African elections. In-depth TV and online analysis will explore what happened to the dream of a 'rainbow nation' and why this year's 29-party elections are expected to be the most fiercely contested since 1994. Read more >>


International

Washington's last video store calls it quits
WASHINGTON, USA: Too much Netflix and on-demand video content has the US capital's last movie rental store calling it quits. Read more >>

Europe's cyber-security policy under attack
BRUSSELS, BELGIUM: Even as Europe powered up its most ambitious ever cyber-security exercise this month, doubts were being raised over whether the continent's patchwork of online police was right for the job. Read more >>

Microsoft sets original TV shows for Xbox One
SAN FRANCISCO, US: Microsoft in June will begin airing original television shows on Xbox consoles as it continues a quest to anchor the boxes at the heart of home entertainment. Read more >>

One Show Creative Week starts now
Dozens held in Philippines over global 'sextortion' ring
Apple, Samsung make final pitches in high-stakes trial
Orange says it has staunched sales drop
eBay pays USD3.75m to settle 'no-poaching' case
Microsoft patches perilous hole in IE Web browser

More International


Partners

What's in The Media in May?
Former Times Media bosses make legal threats against the company's new leadership for refusing to increase their medical aid contributions. Read more >>

New ticketing system, programme for PR-Net
PR-Net has announced that it has moved its ticketing system to Quicket and its five events for May. Read more >>


Ornico new ad showcase

Television
Santam
Attacq
Shoprite
Moir's
Volkswagen

Radio
Panado
FNB
Vodacom
Timbercity
McDonalds



Government

63 arrested for contravening Electoral Act
With only two days to go before South Africans take to the polls, the National Joint Operational and Intelligence Structure (NATJOINTS) says law enforcement agencies have to date arrested 63 people in 84 reported cases that contravene various sections of the Electoral Act. Read more >>

IEC calls for responsible voting selfies
The Independent Electoral Commission (IEC) has appealed to voters to respect the privacy and secrecy of their vote by refraining from taking pictures in the ballot booth and of their marked ballot papers in this week's election. Read more >>

Government encourages South Africans to vote
Government has reiterated its call to all South Africans to participate in the 2014 elections on Wednesday, 7 May. Read more >>

Department confirms Bhudu's arrest
Zuma calls on miners to end their strike
SANDF deployed to maintain law, order during elections
Voting abroad wraps up
Employers must use latest version of SARS e@syFile Employer system
Policy proposing carbon offset scheme published
'Work-integrated learning' set to improve work-ready graduates
Africa should scale up social assistance programmes
Malema warns SABC's Motsoeneng: Stop protecting Zuma

More Government news


Lifestyle

Add a little spice to your life at the Pepper Club

Ruth Cooper

Situated in the beating heart of Cape Town, one street above iconic Long Street, the Pepper Club Hotel and Spa caters to a trendy and jet-setting clientele. Read more >>

The show must go on

Eugene Yiga

Albert Horne, Chorus Master and Music Assistant of Cape Town Opera, chats about celebrating the company's 15th anniversary by restaging its highly acclaimed production of Show Boat. Read more >>

Surprise packet Outlander

Henrie Geyser: motoring editor

Say Mitsubishi and straight away names such as Pajero and Triton pop up, but in the brand's 20-model local product range there is a hidden gem waiting to be discovered - the Outlander. Read more >>

Africa's Pride... that's Crystal Towers Hotel

Brian Berkman


New accounts

  • High level food account awarded to Mango-OMC - more info
  • New account awarded to Mango-OMC - more info

More accounts  Submit a New account


People on the move

  • Ask Afrika appoints a new executive chairman - more info
  • New RamsayMedia Board established - more info

More people  Submit a Person


Jobs offered

Head - External Communication - Johannesburg
Leading financial institution is seeking a head of external communications to manage the external reputation of the business Read more >>


PR Account Manager - Cape Town
Boutique Cape Town based PR agency looking for a superstar account manager to join our small specialist team working on clients in the business and lifestyle sectors. Read more >>


Traffic Manager - Johannesburg
Traffic Manager opportunity at Promise. Read more >>

New Media Designer - Cape Town
At HoneyKome we need an innovative new media designer who is fanatical about all things digital to join our rapidly expanding team. If interested, we need to meet. Read more >>

App Developer - Johannesburg
A technology-driven digital solutions company, is seeking an experienced PHP Native app developer. Read more >>

Junior-Mid Level Front-End Developer - Cape Town
Junior-mid level front-end developer position available at an expanding young company. Must be motivated and have excellent Wordpress skills. Great opportunity to grow with the company. Read more >>

Account Director - Johannesburg
SA's leading word of mouth agency is searching for an account director. The position offers great growth, leadership and opportunity for brave innovative work. Read more >>

Marketing and Editorial Manager - Johannesburg
International publisher, Fleet Street Publications is looking for an experienced direct marketing manager, with experience in holding seminars, writing, editing, research and product development, to join its business publishing division. Read more >>

Junior Research Exec - Cape Town
We require an enthusiastic junior research executive to join our growing Cape Town team. Please apply if you are passionate about research and want a new and exciting challenge. Read more >>

Picture Desk Editor - Johannesburg
A leading South African photograhpic agency is looking for a hardworking picture desk editor. Read more >>

GIS Administrator - Johannesburg
Support the GIS specialist. Completed tertiary education (Geography an advantage). Preferably experience in project-based and data-intensive position. Excellent knowledge of Excel including pivot tables, formulas and data exports. Read more >>

New Business Ecommerce Sales - Johannesburg
Seeking a commercially astute new business sales person with a strong background and understanding of ecommerce. Read more >>

Technical Designer - Cape Town
Oxford University Press seeks a talented individual for appointment as a technical designer, in its creative services department, based in the Cape Town area. Read more >>

Development Editor - Cape Town
Oxford University Press seeks a talented individual for appointment as a development editor, in its higher education publishing department, based in the Cape Town area. Read more >>




New events to diarise

Double Up - sales training by Richard Mulvey
13 May 2014 to 12 Sep 2014 Johannesburg

Generate ideas for your marketing: B2B focus
One Up Agency-Book here through Meetup - 13 May 2014 Cape Town

Twitter Success for your business
One Up Agency - 15 May 2014 Cape Town

Brand Management
AAA School of Advertising - 30 May 2014 to 31 Oct 2014 Cape Town

Brand Cents Conference
Max Creative Concepts - 4 Jun 2014 to 5 Jun 2014 Johannesburg

Customer Engagement Marketing Conference
Knowledge Resources - 11 Jun 2014 to 12 Jun 2014 Johannesburg

Showbiz, entertainment and arts expo
C Major Productions - 8 Aug 2014 to 9 Aug 2014 Newtown, Johannesburg

Technical report writing
Alusani Skills & Training Network - 25 Aug 2014 to 26 Aug 2014 Johannesburg


Upcoming events

International diploma in digital marketing - 5 May 2014 to 13 Jun 2014 Johannesburg
Fast-track your career in Digital Marketing by registering for the internationally accredited Professional Diploma in Digital Marketing 1 Week Bootcamp. Read more >>

Search Marketing Course - 12 May 2014 to 14 May 2014 Johannesburg
This course is an absolute must for website owners or marketers. We'll unpack all the best practice tips and trends of SEO, PPC and analytics in just three days. Read more >>


Write and sell articles for magazines
SA WRITERS' COLLEGE - 5 May 2014 to 30 Jun 2014 Countrywide

Business writing skills course
SA WRITERS' COLLEGE - 5 May 2014 to 30 Jun 2014 Countrywide

Grammar for writers
SA WRITERS' COLLEGE - 5 May 2014 to 30 Jun 2014 Countrywide

Creative writing courses
SA WRITERS' COLLEGE - 5 May 2014 to 30 Jun 2014 Countrywide

Red & Yellow Online Advertising 2 course
Red and Yellow School - 5 May 2014 to 3 Nov 2014 Countrywide


Quotes

Benjamin Disraeli
"Experience is the child of thought, and thought is the child of action."
Winston Churchill
"Success consists of going from failure to failure without loss of enthusiasm."
Elbert Hubbard
"Do not take life too seriously. You will never get out of it alive."

More quotes  Submit a Quote




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