The Creative Circle Ad of the Month results for March 2014 have been announced, and chairperson for the advertising judging panel that month, Xolisa Dyeshana - Joe Public comments: "Generally we were very underwhelmed by the Ad-Of-The-Month entry this month. Perhaps agencies are holding back their entries for Cannes, but whatever the reason is, we felt that, with the exception of Experiential and Radio, the work could've been a lot better."
| Category | March 2014 |
|---|---|
| 1. Independent Newspaper/Cape Times "Dalai Lama/Nkandla/Robben Island' - Lowe CT | |
| 2. BMW/316i "Commissioner of Oaths" - Ireland Davenport | |
| Radio | 1. Famous Brands/Wimpy "Soccer Pitch Invader Breakfast" - FCB JHB |
| 2. Famous Brands/Steers "Wacky is Backy" - Joe Public | |
| 3. Kulula/Full on Travel "Promise" - KingJames CT | |
| Film | 1. Distell/Oude Meester "Mastery in the Making" - 140 BBDO |
| 2. News24.com "Weather/Petrol/Riot" - Ogilvy & Mather CT | |
| 3. Volkswagen/Polo Vivo "The Hit" - Ogilvy & Mather CT | |
| Experiential | 1. Unilever SA/Robertsons Spice Combinations "SkyDine" - Hardy Boys |
| 2. The Haven Night Shelter/Public Awareness "The Street Store" - M&C Saatchiabel | |
| 3. Simba/Ghost Pops "Ghost Pops Hands" - Net#Work BBDO | |
| Out of Home | Too few entries, held over to next month |
| March 2014 advertising judges |
|---|
| Xolisa Dyeshana, Joe Public (Chair) |
| Jessica Marques, Net#Work BBDO |
| Mukondeleli Ralushay, Drafttfcb |
| Tim Beckerling, HumanKind |
| Anthea Weber, Ireland Davenport |
| Carl Willoughby, Ogilvy |
| Liam Olding, Switch |
| Suhana Gordhan, Native |
| Francois Boshoff, Volcano |
| Category | March 2014 chair comments |
|---|---|
| Radio | This was a very entertaining category and the winner had us in stitches with a very heart-warming spot for Wimpy about an unlikely hero in the SA VS Brazil friendly that took place a few weeks back. |
| This category was very thin, hence we didn't even give a third place. There is a lot more work that we need to do as an industry to uplift the standard of our print. But it's not all doom and gloom as our first place winner proved. | |
| Film | What we liked about this category is that all the ads that were entered were ads that we had seen on Television recently, which tells us that clients are not only spending money on getting television work produced, but on making sure it's sufficiently flighted as well. The biggest criticism was that while the production value on many of the spots was of a very high quality, the same couldn't be said for the quality of the idea. |
| Experiential | This was quite a strong category, although it was felt that our first place winner could've had even more impact if it was done for normal people and not just food journos. |
Congratulations to all concerned.
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
