| 19 Aug 2013 |
| Marketing & Media South Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Times Press Ad Challenge, Trends, TV, Youth Marketing, 2012 Design Indaba |
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What not to do when writing adverts What makes a good ad, and for that matter, what makes a clanger? In his article, Claudio Milo gives you five "do not" tips to follow when writing ads. On the newspaper and digital front, Danette Breitenbach takes a look at The Citizen and its entry into the digital realm, while its publisher, Eureka Zandberg, provides some background on the project. Social media is there - so use it, and more specifically, turn Twitter into your event ally, writes Desiree Gullan, who reckons that one of the biggest and most common mistakes event organisers make is only using social media during the event itself, and ignoring the opportunities it offers for generating pre-event hype, and maintaining it long after the event has come and gone. The job market is tough, but Juliette Attwell reckons you can improve your chances of finding the job you want if you make proper use of the social media landscape and use social media as the incredible tool that it is to boost your search for employment. Don't get vulgar on the Volga... well, not in Russia, and certainly not if you happen to be Ivan and Anatoly... or perhaps Anastasia and Alena... but if you are athletes in the World Athletics Championships in Moscow you should be OK, because Russia's Sports Minister Vitaly Mutko reckons the current 'anti gay' law furore surrounding the games is nothing more than an invention of Western media. That's right, blame the messenger... again. Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)PS Don't forget to vote in the Times' Creative Press Ad Challenge and stand a chance to win yourself a Samsung tablet. PPS Take a look at the latest ads in the Ornico ad showcase.Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news and event invitations to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories
 | [Johan Poolman] Government and Big Business have something in common - corruption. They seem to be head-to-head in a reckless scramble to outdo each other in the high-stakes corruption game. Read more >> |
 | [Luke Wingfield Digby] Online reputation management has come to mean managing the perception of yourself, or your brand, on the internet and especially social media. But for email marketers, reputation management is critical and far more tangible: it's the difference between sending emails and having entire domains blacklisted because you are seen as a spammer. Read more >> |
 | [Travis Bussiahn] "How do you give someone purpose?" he asked me, his gaze direct as he slurped down the last bit of his freezo. The wintery afternoon sun streamed through the large glass windows behind me and glinted in his eyes as he asked. This was a professional moment both compelling and onerous all at once. Read more >> |
 | Last night, 15 August 2013, the annual Sunday Times Top Brands Survey results were announced. The survey is now in its 15th year and gauges consumer sentiment towards brands. Read more >> |
 | [Anton Ressel] It is probably a good time to take stock and look at what it means to 'live your brand,' since this is what the most successful brand owners do, on a daily basis. Read more >> |
 | [Jed Hewson] Call centre managers and MDs are finding that they can no longer rely solely on their IT managers to make the call when it comes to choosing the right technology for their business. Read more >> |
 | [Rachel Smith] Having a website is essential for business owners and most don't have the time or knowledge to effectively build a website. Read more >> |
 | [Gordon Geldenhuys] South African alcohol brands and other companies that sell age-restricted products, can currently sign up for an age verification service with Twitter that will help them keep minors from following their Twitter accounts. Read more >> |
 | The Bookmarks Awards, which is endorsed by the Digital Media & Marketing Association (DMMA), celebrates its sixth year of recognising and rewarding digital excellence in 2013. Read more >> |
 | [Marion Scher] So here's a little competition for you - first prize - a mention in the Bizcommunity Hall of Fame. Yes, I know they don't have one yet, but this could mean you'd be the first one in the door... Read more >> |
 | [Nina Joubert] It's time to get your mobile strategy on the ball. The age of telephone marketing has evolved to sharing content via email, SMS and social media on mobile devices. Less talking, more sharing. Read more >> |
 | [Danette Breitenbach] If you are a newspaper reader, then you would have noticed by now that the tabloid style newspaper, The Citizen (ABC Q1 2013: 63,854) has undergone some changes. Read more >> |
 | [Tim Wyatt-Gunning] Many of you will have been gorging yourselves on e-commerce services for a while, downloading all the music, movies, TV series and news services that you desire. A few of you might even have paid for some of them. It's brilliant, isn't it? Read more >> |
 | [Claudio Milo] Only knowing what you're doing wrong can help you do it better. Here are five tips on what not to do when writing ads. These are tips to help you improve your level of quality for your readership. Read more >> |
 | [Juliette Attwell] This week we focus on effective ways of finding employment, social media is an incredible tool that should be used significantly in your search for a new job. Here are a few suggestions. Read more >> |
 | Prospective competitors are touting content as the weapon of choice in their battle against pay-TV giant DStv... Read more >> |
| The Times' Creative Press Ad Challenge |
 | 50 Shades of Grey, the book that rocketed to fame because of its erotic storyline, received significant media attention. Rate L'Oreal's entry in The Times Press Challenge. - View/Rate |
|  | In May 2013 the Guptagate saga took the country by storm and dominated news headlines for weeks. South Africans were kept captivated by the news of the lavish wedding ceremony, high profile name-dropping incidents, and the controversial Waterkloof Airport landing. Rate Ster-Kinekor's entry into The Times Press Challenge. - View/Rate |
|  | Service delivery protests have been making headlines. Toyota used the opportunity to promote the versatility of the Land Cruiser and suggested taking it off road to bypass the road closures. - View/Rate |
|  | With the announcement of the Springbok team for the Incoming Series in June 2013, a lot of news coverage was focused around the amount of Bulls players in the team. Vodacom, sponsors of the Bulls, used the opportunity to create this smart advert. - View/Rate |
|  | A poll conducted on the TimesLive website showed that 59.4% of people believe SA women should be allowed to walk around topless. Bio Bust used the opportunity to promote their product. - View/Rate |
|  | With blackouts looming this winter, Koo used the newsworthy opportunity to show how versatile their product is and can be stored and prepared without any electricity. - View/Rate |
|  | After Jacob Zuma's recent acquisition of another jet. Obikwa wines agrees with Zuma that one is not enough. - View/Rate |
|  | Climate change has become a hot topic of discussion. SUBARU created an advert to promote their vehicle can be driven in any terrain and any weather conditions. - View/Rate |
|  | Bieber Fever hit South Africa when the international pop star arrived for his sold out concerts in May. Red Square used the opportunity to promote their waterproof mascara. - View/Rate |
|  | Chris Brown made headlines once again in May when he was accused of being involved in a Hit and Run accident. Musica created this clever ad to promote Chris's new CD which was available in stores. - View/Rate |
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 | MOSCOW, RUSSIA: Russia's Sports Minister Vitaly Mutko has accused western media of overplaying the anti-gay issue that has plagued the World Athletics Championships in Moscow. Read more >> |
 | NEW YORK, US: The Digital Out-of-Home Awards have more categories, more wins, more trophies. Read more >> |
 | SHANGHAI, CHINA: American universities dominate the top 20 in global annual rankings released by a Chinese organisation on Thursday (15 August), with Harvard once again in top spot. Read more >> |
More International
 | South African brand vida e caffé is synonymous with good coffee, a great atmosphere and smiling baristas, who are as energised as the coffee machines they operate. Read more >> |
 | Pick n Pay, as well as the legendary Ackerman family, are household names in South Africa, and for many people, synonymous with groceries and shopping. Read more >> |
| | Television | Volkswagen Tiguan | South Africa | Coca Cola | Cape Town Fish Market | ABSA |
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| Radio | Outsurance | Maxidor | Minolta | Eset Smart Security | Bridgestone |
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 | KwaZulu-Natal Premier Dr Zweli Mkhize and Public Protector Advocate Thuli Madonsela have signed a protocol agreement, setting out clear procedures and timelines on how investigations against HODs and MECs will be handled. Read more >> |
 | The Police Department on Wednesday tabled its plans in Parliament to open a police university next year. Read more >> |
 | Improving the audit outcomes in municipalities is top on the South African Local Government Association's agenda. Read more >> |
More Government news
 | [Eugene Yiga] Following its successful tour to New York last year, local theatre-goers can see Tin Bucket Drum at Cape Town's Kalk Bay Theatre. This beautiful production (which combines elements of magical realism, shadow puppetry, Kabuki theatre, and live percussion) tells the story of a spirited child who will not be silenced by an oppressive world. Read more >> |
 | The Estate of Michael Jackson and Cirque du Soleil announced today that Michael Jackson THE IMMORTAL World Tour™ will tour to South Africa in March 2014 for an exclusive, once in a lifetime, series of shows at Johannesburg's Coca-Cola Dome. Read more >> |
 Beat around the Bosch appoints The PR Toolbox - more info TWIGA Communications heats up PR for team Braai-B-Que - more info
Continental Outdoor Media appoints client services manager - more info Kaseya appoints salesforce executive Prakash Khot - more info Top new team brings fresh energy to One&Only - more info Senior staff appointment at marcusbrewster - more info Aegis Media appoints Nazli Roskin as head of HR - more info
 | Giant Films is in need of a production bookkeeper on a six-month contract. Read more >> |
 | BlackJack Events is a young, dynamic event management and hospitality company based in Bryanston, Sandton. We are looking for both junior and senior event co-ordinators to join our team. Read more >> |
 | Creative director who is digitally inspired and creatively driven but also strategically minded. Understanding client needs. Award winning will add significant stature and digital agency experience. Read more >> |
Mygeni is looking for a social media sales, business development and marketing executive. It creates and monetises common interest communities enhancing engagement and connects people to what they want. Read more >>Pan-African digital agency 8brand is looking for an experienced mobile project manager with existing network and experience in scoping, development, user interface, wireframes etc. for exciting projects in Africa. Read more >>Working at Everlytic can be a rewarding experience because we provide a challenging yet fun working environment that fosters an entrepreneurial spirit and a 'can do' culture. Read more >>Digital Fire is looking to recruit a junior SEO marketer to assist in optimising its clients websites for the SERPs of all major search engines. Read more >>Talooma is looking for a vibrant, fun, experienced online copywriter to join the Cape Town branch. Read more >>Spintelligent based in Cape Town, was established in 1998. The company develops and organises high quality international conferences and exhibitions for the power, energy and utilities industry (among others). Read more >>Oxford University Press, an equal opportunity employer and leading book publisher seeks to recruit a managing designer in its creative services department. Read more >>Taunina, a sustainable luxury lifestyle brand synonymous with social impact and timeless artistry, employs artists from disadvantaged communities to handcraft its decorative soft toy and home décor collections. Read more >>An exciting vacancy has become available within the The Foschini Group mobile division for the position of marketing co-ordinator (six-month contract). Read more >>Virtuosa is looking for a social media guru to join its Johannesburg-based team. We are looking for an ambitious social media wizard to work in a fast paced environment. Read more >>Sales, marketing, finance, strategy and personal growth guides, mentors and coaches with small business expertise to work full-time for internationally recognised business incubator. Read more >>Provide day-to-day support to the sales team by acting as a go-between the sales team and other in-house divisions, i.e. accounts, programming, technical, production, marketing. Read more >>Oxford University Press, an equal opportunity employer, seeks a talented individual to fill this permanent post in its school's marketing department, based in the Cape Town area. Read more >>Are you confident and likable? Can you get things done? Firewater Interactive is a creative digital agency seeking the perfect match to join its growing client service team. Read more >>
Strategy for Non-Planners - 17 Oct 2013 to 31 Oct 2013 Durban,Cape Town,JohannesburgEssential strategic planning skills for client service, Creative and non-planners. Back due to popular demand. Johannesburg, Cape Town, Durban. Space limited - don't lose the opportunity - reserve your seat. Read more >>
Advanced ExcelAlusani Skills & Training Network - 19 Aug 2013 to 20 Aug 2013 Johannesburg Business EnglishAlusani Skills & Training Network - 19 Aug 2013 to 21 Aug 2013 Johannesburg
Swami Sivananda "Put your heart, mind, and soul into even your smallest acts. This is the secret of success. (via Brainy Quote)"
Albert Pine "What we do for ourselves dies with us. What we do for others and the world remains and is immortal. (via The Quotations Page)"
Martin Farquhar Tupper "Well-timed silence hath more eloquence than speech. (via Brainy Quote)"
Joseph Campbell "We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us. (via The Quotations Page)"
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| iShack Digital Consultancy has opened a press office on Bizcommunity.com! iShack Digital is a consulting firm specializing in digital and social media strategy. With vast experience in online marketing, e-commerce, social buying, smartphone, mobile, social media platforms, viral video & audio production and tech venture capital.
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