| 6 Feb 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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Comings and goings, winning and losing So we've made it to February 2012 and, with the start of a new month in what is still the beginning of the year, comes a continuation of announcements of major comings and goings: Francois de Villiers, Happy Ntshingila, Vino Govender, Simon Camerer, Ishmet Davidson, Noel Studti, a new DMMA exco, etc etc. Of course, the big news of last week was Woolworths vs Frankie's, with the ASA ruling in favour of the little guy. Do you agree with Walter Pike that the giant retailer has lost its mojo? And for those of you who've been wondering what Matt Ross and Michael Udell will be doing at King James, wonder no more: Herman Manson reveals all (yes, Mnemonic and the whole group are getting Punk'd). As you may have noticed, our bumper crop of trends pieces FINALLY came to an end last week, and we're busy collating everything into one gigantic pdf for your reading pleasure. Therefore, normal industry contributor programming has now resumed: towards the end of last year, Gill Moodie tackled the issue of English ads in Afrikaans media - Andrea le Sueur, on behalf of Folio Translation Consultants, continues this discussion, asking whether Afrikaans advertising is slipping towards mediocrity; Caren Olsen has some great advice for improving on-air content; Francois Rank takes a look at US electioneering and the humble but immeasurably powerful photograph; Thabani Khumalo's been wondering what Brand ANC can learn from other centenary brands; and Craig Lyon continues educating us on the dark art of medical marketing. Here's to an interesting week! Simone Puterman ( @SimoneBiz) Managing editorPPS The latest Ornico Ad Showcase features TV ads for Frisco, Reebok, Wimpy, Virgin Money and Pepsi, and radio ads for Ford, SAA, Spur, Mercedez-Benz and Virgin Active. Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Top stories
Marketing & Media
 [Matt Ross] I'm risking joining the ranks of ludicrousness by jumping in the mire of guesstimation. I'm not focusing on any specific area of our industry; after all, any development affects us all. I have tried to be broad, though. Oh, and I've avoided trends. The following will be stalwarts for years to come - the temporary is never attractive, anyway. Unless you married Liz Taylor. Read more >>
 [Louise Marsland: @Louise_Marsland] While the theme song for the Year 2012 will undoubtedly be ''It's the end of the world as we know it..." by R.E.M., and we'll be bored with all the End-of-the-World theme parties and raves and launches by March already... in case the world doesn't end, these are some essential trends and things you need to know for the year to come [ with additional editing and contributions from moi - managing ed]. Read more >>
 [Sue Disler] That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas. Read more >>
Special focus on media freedom & right to know
 [Stephen Grootes: @StephenGrootes] On Tuesday, 31 January 2012, in front of the Press Freedom Commission's members, the ANC had its say. Parts of its submission make you think the ANC is paranoid, and parts make you think it has a serious point. Read more >>
Marketing
 [Craig Lyon] Requiring specialised knowledge and high degrees of informed creativity, ' dark marketing' is becoming increasingly prominent in everyday life as more and more industries come under increased control and, even those that are not, turn to new and innovative ways to punt their wares. And it is in this domain that marketing for the pharmaceutical industry lies. Read more >>
Advertising
 [Herman Manson: @marklives] Alistair King, group creative director of the King James Group, doesn't bother to hide his enthusiasm for the latest, possibly bravest, move within his agency to further define its offering in a competitive market, where budgets are shifting from above-the-line to integrated campaigns and what was traditionally considered below-the-line work. Read more >>
 [Herman Manson: @marklives] A small Cape Town agency has just taken the Spur account and brought on board the former executive creative director of Draftfcb - Francois de Villiers. Haas Collective is a creative collective run by Mike Orrey, one of the founders of Orrey, Rightford & Drysdale Advertising (ORD Advertising) and Glynn Venter, a former ECD of the Draftfcb through-the-line studio. Read more >>
 [Walter Pike] There was a time, those of us of a certain age will remember, when Woolworths was held up in marketing classes as a brand that had been built entirely on word of mouth. That has now changed. Read more >>
 [Herman Manson: @marklives] London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three. [video] Read more >>
 [Andrea le Sueur] Gill Moodie's article " Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants, who invited me to open a window on their perspective, outlining some of the challenges that professional language practitioners experience in this regard. Read more >>
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 [Herman Manson: @marklives] Tomas Roope has been doing multimedia since 1991. That was before most of the rest of us even realised it existed. So listen closely. Once it might have described CD-ROMs (he did that, too) but today multimedia features in numerous consumer touchpoints, both online and off, and Roope has had a front-row view as a technical and creative director at The Rumpus Room. [video] Read more >>
 [Thabani Khumalo] Think of giant brands such as Chevrolet, Kiwi polish, Coca-Cola, Jonnie Walker, Shell, Xerox, Guinness, Ford, Mercedes-Benz, IBM, Tata, HSBC, Levi's and a few more. All these brands are more than a century old, yet they continue to dominate their landscapes today. They just thrive on a solid reputation built in the past and preserved for the future. What can the ANC learn from the 10th-decade greats? Read more >>
CSI
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 As the exclusive South African reseller of Radian6, an online reputation management tool, Acceleration Media has been awarded a three-year contract to monitor and analyse media mentions of South Africa across global digital and traditional media on behalf of Brand South Africa. Read more >>
Education & Training
Events & Conferencing
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Mobile
Newspapers
Ishmet Davidson, GM of Independent Newspapers Cape, has quit and will moving on to Media24. Sandy Naude, advertisement and marketing director for the group in Cape Town, has been appointed acting GM. Read more >>
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PR & Communications |  |
 [Willem Steenkamp] It's not often, in the real world, that David deals Goliath a devastating blow. But that's just what has happened in the Frankie's vs Woolworths saga, when the latter broke the first rule of crisis communications - say something tangible and truthful, and say it quickly. Read more >>
 [Francois Rank] In the fast-growing world of social media and viral videos, conventional communication tools and their power to shape perception are often forgotten or ignored. Recently, however, the world's most-powerful spin machine has returned to use old-fashioned PR - particularly the humble but immeasurably powerful photograph. Read more >>
Printing
Production
 The SABC and Association of the Independent Record Companies of South Africa ( AIRCO) signed a long-awaited distribution agreement on 13 December 2011, AIRCO chairperson Dodo Monamodi announced on Thursday, 2 February 2012. Read more >>
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 [Caren Olsen] The South African Advertising Research Foundation ( SAARF) invited a number of top players in the radio industry to speak at a recent Community Radio Forum, giving community radio delegates advice on everything from programming to marketing. This is my advice for presenters on how to deliver a show with the kind of on-air content that attracts and retains listeners. Read more >>
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TV
 Happy Ntshingila will join SuperSport as CEO from 1 April 2012, reporting to the MultiChoice South Africa group CEO, Imtiaz Patel. Read more >>
 It's official. TopTV founding CEO Vino Govender is stepping down from the satellite pay-TV operator with immediate effect amid plans for a "possible restructure" at the company to ensure it "remains competitive and relevant in the pay-TV environment in South Africa". Read more >>
 LONDON, UK: According to GlobalWebIndex, social network activity now a key brand contact point for nearly a third of consumers. There is also a rise of multiple platform internet TV with key increases in streaming, on-demand and live viewing, while Google Search reaches 85% of internet users with Android, Chrome and Google+ also expanding. Read more >>
 CANNES, FRANCE: The organisers of the Cannes Lions International Festival of Creativity have announced the appointment of three more jury presidents for this year's event taking place 17-23 June. David Jones is to chair the Creative Effectiveness Jury, Mainardo De Nardis has been named Media Jury president and Iain Tait is to lead the Cyber Jury. Read more >>
More International...
Marketing
There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called 'Information Revolution' is also bringing about drastic change. The traditional industry that the industrial revolution initiated is shifting to an economy based on the transference of information. Read more >>Attend this one-day workshop in Cape Town on Friday, 2 March, and learn from international expert and award-winning author, Ernan Roman, the pioneer who literally wrote the book on preference-driven multichannel marketing. Read more >>Advertising
Draftfcb Johannesburg, AdReview's Gauteng Agency of the Year and AdFocus' Agency of the Year for 2011, has been awarded one of South Africa's most iconic and loved brands, Wimpy. Read more >> Cape Town's advertising industry has been given a shot in the arm with the return of Mike Barnwell, who left South Africa in 2010 to guide the creative fortunes of Publicis Mojo Auckland. He will be taking over the executive creative director's chair Draftfcb Cape Town on 1 March. Read more >>Branding
 The attention-grabbing qualities of the unique revolving banner make it a top choice for those seeking to stand out from the crowd with something a little different. Read more >> 34 has announced that it is embarking on giving its clients, the likes of Coca-Cola, SAB, Foodcorp and Kimberly-Clark, an integrated live media offering. Read more >>CRM
 Fusion Outsourcing experienced tremendous growth in 2011 and is set to almost double the size of its business in South Africa over the next 24-months; resulting in a potential 600 new job opportunities. Read more >>CSI
 On Saturday, 4 February, more than twenty-five thousand newly converted UCKG members committed to living a new life spiritually and being good examples of responsible and law-abiding South African citizens. Read more >> Women in Action (WiA), a group of pastors' wives from the Universal Church of the Kingdom of God (UCKG), have embraced the 2012 theme of World Cancer Day (4 February), affirming the slogan: "Together it is possible". Read more >>Digital
 ITWeb has appointed Gareth van Zyl to be editor of ITWebAfrica, its soon-to-be-launched ICT news and information website dedicated to English-speaking African markets. Read more >> Striata, a global leader in paperless communication, will be launching eConsent, an innovative paperless adoption process at FinovateEurope in London on 7 February. Read more >>Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee at the AGM held on 19 January. Read more >> Gareth Vorster has taken over as editor at MyBroadband BusinessTech, a technology news website aimed at the business market. Read more >>Education & Training
Africa's largest independent dance record label, Soul Candi, has teamed up with Boston City Campus and Business College to offer courses in digital music composition and production. Read more >> CoreXalance will be presenting a workshop series in 2012, aptly named Mind Your Business (Annual). The series will span over a time period of ten weeks, with one session every week, and is aimed at helping you create and run a sustainable business. Read more >>Making a decision at the dinner table surrounded by family and friends is usually a good idea. Your loved ones can help you weigh the pros and cons and can come up with scintillating new suggestions. But when it comes to career decisions, don't do it, advises Natalie Rabson of Boston City Campus and Business College. Read more >>Don't be held back by a lack of experience. All things considered, in the end what employers mostly desire is competence, says Kerry Damons of Boston City Campus and Business College. Read more >>Events & Conferencing
 ECHO Events recently oversaw the launch of 22seven, an independent online personal financial service. Read more >> This March in Johannesburg, speakers from the US and the UK, plus many from South Africa, will be gathering for the first International Customer Experience World event to take place in South Africa. The two-day event is being held on 27-28 March, and will be chaired by popular SA actress and MC, Leeanda Reddy. Read more >>Knowledge Resources has put together a two-day call centre conference and a pre-conference workshop scheduled for 21-23 February. Attend this conference to gain up-to-date knowledge and skills, and the opportunity to network with fellow delegates and expert speakers. Read more >> On 22 December 2011 at the State Banquet Hall in Accra, the Ghanaian Capital, the Glo CAF Awards (Celebrate African Football) were held for the sixth time. This was generously sponsored by Globacom, their loyal partners. True Colour Events created a spectacular gala evening with tons of décor and technical equipment for 800 guests. Read more >>Africa Energy Indaba has announced that Dr Christoph Frei, Secretary General of the World Energy Council, will be delivering the closing keynote address at the upcoming Africa Energy Indaba scheduled to take place from 21-23 February at the Sandton Convention Centre in Johannesburg. Read more >> Representing Virgin Active, ECHO recently oversaw the coordination of a team consisting of 60 volunteers, to set-up an aid station for Iron Man competitors, as well as the coordination of an entertainment team featuring Virgin Active demo dancers, cheerleaders, stilt-walking clowns and face painters. Read more >> True Technical has invested in more equipment to keep in line with the ever-changing technology of today. Also joining in the growth of the company is Tony Groenewald in the position as MD. Read more >>In December, Strike Alliance were given the task of coordinating the technical logistics of the Matric Rage Festival 2011. The festival took place on the Durban North Coast, from Ballito to Umhlanga to Durban, as well as an event in Plett. Read more >>Exhibitions
 At the end of last year, Scan Display and Interactive Africa combined their respective talents for building exhibitions and designing events to manage the Department of Environmental Affairs' (DEA) South African Climate Change Response Expo (CCR Expo). Read more >>Magazines
Huisgenoot-Skouspel has been nominated in the Most Popular Festival category of the kykNET Fiësta Awards, to be held at Artscape Theatre in Cape Town on 23 February. Read more >>YOU and its sister magazine, Huisgenoot, are launching a new look from the 2 February 2012 issue. Read more >> Huisgenoot's Facebook group broke the 175 000 barrier this month, making it one of South Africa's top Facebook brands. Read more >>  Sci-tech brand Popular Mechanics is celebrating the highest ever circulation figure in its nine-year history, posting a record 52 000-plus sales for the January issue (subject to ABC verification). Subscriptions account for just under 16 000 of these. Read more >>Media
 Tien maande, tien boeke. Net een boek sal wegstap met die titel: LAPA Lekkerlit-boek van die jaar. En jý, die leser, besluit wie die wenner is. Read more >>Mobile
The recent launch of mobile app developer Snapplify gives the publishing market a full turnkey solution for transforming their content into mobile apps within minutes, for global distribution via the Apple App Store. It is the first to offer this kind of service to publishers at zero upfront cost. Read more >>Online Media
[Lea Jacobs] In a recent survey by Columinate conducted on behalf of Private Property, only 5 percent of people indicated that they trusted estate agents. By implication this indicates that 95 percent of people do not trust estate agents. Read more >>  Ogilvy Interactive Cape Town recently had the honour of being crowned the inaugural recipients of the MediaMind Africa 'Floating' Trophy - presented to the creative agency that has built the highest-rated creative over a quarter. Ogilvy's 'Ask Rudi' ad for Audi was selected as the choice creative for Q4 2011. Read more >>Out Of Home |  |
 Vehicle branding and transit media specialists, Graffiti, recently gave Just Letting, a division of the Just Property Group, a fresh new look by branding the vehicles driven by rental agents and franchise owners with a bold, bright new brand image. Read more >> Forgood.co.za, a new social networking website launched during 2011 by the well-known values education organisation, HEARTLINES, recently engaged in its first-ever street pole advertising campaign with the assistance of ADreach. The campaign will see the charitable service take possession of 90 signs throughout Johannesburg. Read more >>PR & Communications
Steyn City Properties, a new lifestyle development in Johannesburg's Northern Suburbs, has appointed Grapevine to implement a PR/communications campaign. Read more >>With TopTV's CEO, Vino Govender being abruptly removed this week from office after pressure was placed on the board on TopTV's umbrella company, On Digital Media, over the station's porn channel, the fall-out of poorly handled messaging - particularly in times of a crisis - can never be underestimated. Read more >>HWB Communications has been awarded a three-year contract to support the City of Cape Town in its Communications and Media office. Read more >>Production
 Terraplane's new addition to the roster, Louis Minaar, started in the digital age. He goes with the title of Creative Visual Designer, but even a cursory glance through his work and achievements challenges that broad definition. Read more >>Radio
 OFM, in partnership with The Citizen and Emerald Casino, will be giving one lucky listener and their partner a summer holiday in Las Vegas. The couple will get to see Celine Dion live in concert at the Colosseum at Caesars Palace, and then meet Celine Dion back stage and stay at Caesars Palace for four nights. Read more >>Research
 South African females in the 36-45 year-old age segment are more likely to read weekly magazines than their male counterparts, while males are more likely to read daily and weekly newspapers. This is according to a recent report by Analytix Business Intelligence. Read more >>Retail
 Pyrotec recently announced the January finalists for the 2012 Pyro Inspiration Awards. Initiated by Pyrotec in 2008, the awards aim to establish on-pack as a stand-alone media category by recognising and rewarding outstanding on-pack innovations. Read more >>TV
Whizz Kids of Mzansi is a six-part documentary series on SABC 1 that delves into the mystery behind the world of South Africa's gifted children. The series plans to widen the lens on what genius really is, as well as find out where giftedness is found in developing children and reveal how it unfolds into adulthood. Read more >>
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J&B Met 2012
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Editors from SA's biggest newspapers want the industry to be self-regulated and are opposed to state control, saying that it not in the interests free speech or democracy, reports Business Day. Read more >>
 [Paul Vecchiatto] No attempt was made to really explain the Protection of State Information Bill (POIB) to members of the public at the first two township public hearings, says Hennie van Vuuren of the Right2Know Campaign. Read more >>
 President Jacob Zuma was not involved in the recruitment process or any internal process at the SABC, the presidency said in a statement yesterday, 31 January 2012. Read more >>
 Communications Minister Dina Pule has stepped in and asked the SABC board to suspend its search for a new chief operating officer. This follows an uproar at the public broadcaster after talks that the acting COO Hlaudi Motsoeneng, who reportedly did not possess a matric qualification, was being earmarked for the R2-million a year job. Read more >>
More Government news...
 Vehicle sales in January, although subdued, have improved, the National Association of Automobile Manufacturers of South Africa (NAAMSA) said. Read more >>
 [Henrie Geyser: motoring editor] Ford's quirky and rather controversial Kuga mid-sized SUV has finally arrived in South Africa after it has been dividing opinion in Europe and elsewhere since it first hit the dealer showrooms over there about four years ago. Read more >>
 [Henrie Geyser: motoring editor] Honda has revitalised the 9th generation Civic with a stylish make-over, a generous dash of Botox, plus a couple of injections of safety and luxury features - and then topped it all by adding a new 1.6-litre baby to its popular family of four-door saloons. Read more >>
More Motoring news...
 [Sindy Peters] When staying over at a hotel you'd like to feel as if you're at a home away from home - minus the chores. Apart from the friendly hotel staff, the refurbished rooms, the perfect location and the view from the pool deck, there's nothing really inviting about the city-based Inn on the Square in Cape Town. Read more >>
 MINNEAPOLIS, US / BRUSSELS, BELGIUM: Carlson, a global hospitality and travel company, and The Rezidor Hotel Group, one of the fastest growing hotel companies in the world, recently announced that they have established The Carlson Rezidor Hotel Group. The group is also starting 2012 in Africa, on a high note... Read more >>
More Travel news...
 [Sindy Peters] They've only been gigging for a year and yet have managed to pick up a SAMA, play internationally, collab with one of Europe's finest rappers, and they've been nominated for three MK Awards this year, all in one fell swoop. And yet, they still all have day jobs! We caught up with Bittereinder to find out their secret to success, and what to expect in 2012, apart from space-age-Gregorian-monk-priest-DJs... Read more >>
 [Eugene Yiga] It's tough being a parent. On the one hand, kids are incredibly expensive. (Local insurance companies recently estimated the cost of raising a child from birth to age 18 at R3.5 million.) On the other hand, they bring up all sorts of inner worries. Will I be a good parent? What if my child doesn't love me? While many parenting books already cover these issues, they tend to ignore one. What if my child turns out to be an absolute monster? What should I do then? Read more >>
More BizLounge news...
- Lifestyle appoints new brand ambassador - more info
- New account gain for Grapevine Communications - more info
- New account gain for On the Dot - more info
- CIB sponsors Vodacom Super Rugby - more info
- MynextMail partners with Networx PR - more info
- Oakley South Africa sponsors Absa Cape Epic - more info
- Carlson Rezidor Hotel Group signs with marcusbrewster - more info
- Oxigen Communications wins EMI Music account - more info
- AGSA appoints Sword Productions - more info
- Brand South Africa appoints Acceleration Media - more info
Featured jobs Set Squared is looking for an experienced, dedicated individual to join our accounts department. Ideally you will be experienced in management accounting; stingent in enforcing company policies; enterprising and enthusiastic. Read more >> |
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The Radio Advertising Bureau SA is calling for suitable candidates to apply for the position of general manager. Read more >>Digital projects supervisor required for creative agency based in Pretoria East.
Excellent project management and organisational skills required. High level of verbal and written communication skills and a creative eye. Read more >>Exp, sports agency of the year, is looking for a PR account executive to work in a dynamic and exciting environment. Read more >>A leading office supplies dealer group is looking to fill an E- marketing position. Inspire people about the possible benefits of implementing E marketing within their businesses. Read more >>DTP designer for busy design agency, based in Gauteng. Min one - two years experience. Six week contract only. CS and Mac experience a must. To commence ASAP. Read more >>Strong magazine media sales background (Three+ years). Agency client base essential. Womens consumer title. Must speak fluent Afrikaans. Own car. Read more >>This is an exciting position where you can create your own business within a successful business, selling space into very well known and respected business directory type publications. Read more >>Direct marketing product manager required for international publishing company, Fleet Street Publications. Read more >>An established brand communications company that creates integrated, idea-driven campaigns for leading brands and companies, invites an experienced, versatile and prolific writer to make their mark in busy studio. Read more >>New World Communication (NWC) - 'boutique' agency with formidable blue chip clients. The copywriter position at NWC is for someone who is looking for a stimulating and challenging environment. Read more >>Dynamic, self-motivated person required for Cape area.
Litho, digital and packaging company.
Ability to self manage.
Printing experience a must.
Remuneration based on previous job.
Commission and basic salary. Read more >>Senior client services executive with project management experience, promotions, activations and marketing for top agency. Matric and qualifications essential. Minimum five years experience imperative. Top agency. Read more >>FMCG strategist - top ad agency
Minimum five years at management level.
Matric and qualifications essential. Go getter, presentable and sassy with promotions, activations or marketing experience imperative. Read more >>Senior researcher (quantative) - top research company. Submit your cv - yolanda@cargilogix.co.za - minimum five years experience essential. Read more >>Seeking succesful and experienced sales reps who are in need of a new challenge to take on the digital arena. Read more >>
Click here to customise your jobs section
- People effectiveness @ work The People Element - Johannesburg, 21 February
- Core copy editing WriteArt - Cape Town, 6 February
- Valuations seminar Paton Training - Johannesburg, 8 February
- Facebook workshop Abigail K - Photography & Online Communication - Cape Town, 8 February
- World Information Architecture Day 2012 SA UX Forum - Johannesburg, 11 February
- Trainer development programme Maurice Kerrigan - Northriding, Johannesburg, 13 February
- Community tourism press conference Community Tourism Network - Johannesburg, 13 February
- High impact sales training The Peer Group - Johannesburg, 15 February
- Effective minutes for successful meetings Stellenbosch Universty - Cape Town, 16 February
- The CEO ExecCricket T20 breakfast invitation Maximus Entertainment - The Ridge, Durban, 17 February
Click here to customise your events section
Request for qualification and interest for the 2012 Proudly SA Awards[Tender] RFQ&I for the Proudly SA Awards Event Management, Media and PR services.
"Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics. (via Saucy Social Media)" - Erik Qualman "Social Media is about the people! Not about your business. Provide for the people and the people will provide for you. (via Saucy Social Media)" - Matt Goulart "All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level. (via Search quotes)" - William Bernbach ""Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay." (via Saucy Social Media)" - Seth Godin "The industry produced ads that sold product. But that was before the industry contacted the dreaded Award disease. Advertising was used as a sales tool during that era. (via Bizcommunity.com)" - John Farquhar
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