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SABC board members hold outThe five remaining SABC board members appear to be intent on hanging on to the bitter end. The question is: Why? The board was apparently asked by the minister of communications, Siphiwe Nyanda, to do the honourable thing and resign, and if last week's resignations were anything to go by at least four members complied. It seems that thus far, however, the remaining five have been deaf to his call. In addition, there have been calls from many other quarters for the board to resign. Meanwhile, IOL reports that Ismail Vadi, the chairman of the portfolio committee on communications, said the board is now "wholly dysfunctional”. Hence, there are not only very clear messages from a number of sources to the effect that what's left of the SABC board is not wanted, and at least one message to the effect that what is left, cannot function anyway. There are times when one should stand one's ground, but there are other times when it's just as well to bow to the inevitable and step down. See SABC board members hang on; Mpofu has last laugh. The biz editorial team Please send all marketing and media news to marketingnews@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com. Top stories
MarketingCall for better working practices between marketing, finance The Chartered Institute of Management Accountants, the Direct Marketing Association and the Chartered Institute of Marketing - have joined forces to issue an urgent call for better working practices between finance and marketing via the launch of their joint report Return on Ideas: Better results from finance and marketing working together, the triumvirate announced yesterday, Wednesday 10 June 2009. Read more >>2010 FIFA World CupOfficial Durban 2010 website launched The official Durban 2010 website, designed to be the “one-stop-shop” for all information relating to the city and the forthcoming 2010 FIFA World Cup, was launched on last week by Julie-May Ellingson, head of Durban's Strategic Projects Unit. Read more >>130 winners coming to Confederations Cup A joint South African Tourism and Coca-Cola South Africa promotion last month has resulted in 130 people having won a trip to South Africa to attend the tournament, the organisers announced yesterday, Thursday, 11 June 2009. Read more >>One year to go before 2010 kicks off in SA [Bathandwa Mbola] In exactly one year from today, the biggest soccer event in the world will kick off in South Africa. Read more >>FIFA rains on soccer piggy-back riders' paradeSome of those hoping to make a quick buck out of next year's soccer World Cup have fallen foul of FIFA by using its trademarks. Read more >>AdvertisingThe urban legends of new business pitching[Sid Peimer] “Tell 'em what you're going to tell 'em. Tell 'em, then tell 'em what you told 'em,” is one of the pieces of trite advice that's bandied about as if it's some truth that will produce guaranteed results. Read more >>Yellow Pencils for Lowe Bull, JWT [Riaan Wolmarans] LONDON: Lowe Bull Gauteng's “Meet Wally's Heart” won one of South Africa's two Yellow Pencils at the annual D&AD awards at The Roundhouse in Chalk Farm, London, last night, Thursday, 11 June 2009. South Africa's other Yellow Pencil was given to JWT Cape Town's tactical “Researchers Wanted” spot for Velocity Films. [blog post] Read more >>Creative Circle endorses PendoringLoeries announces new Voice Award judging panel The Loerie Awards has announced the new Voice Award judging panel for 2009. Read more >>Publicis opens doors for business in GhanaLoeries Online Advertising judges announcedThe Loerie Awards today, Wednesday, 10 June 2009, announced the Online Advertising judging panel for 2009. Read more >>Cut-out captures customers' attention PODatGREY recently launched a point-of-sale campaign for GlaxoSmithKline (GSK) in a bid to corner the hotly contested colds and flu consumer market. The campaign employs a cut-out of an apothecary and an old-fashioned display to achieve its objective. Read more >>D&AD Awards website goes live
Young Lions film winners announcedWhat values are driving Brand Bafana? [Dr Nikolaus Eberl] When the storm broke this week of Bafana players demanding their Confed Cup payments to be doubled, contrary to the contractual rates agreed with the South African Football Association, the reactions of the South African public ranged from incredulous to outrageous. With the credibility of Brand Bafana at stake, what can be done to recover the brand damage incurred just before the Confed Cup is kicking off? Read more >>The Red Phone relaunches as brand campaignersCan Brand SA win the Confederations Cup? [Dr Nikolaus Eberl] With only days to go to the kickoff of the 2009 FIFA Confederations Cup, and President Zuma assuring the world that “all system are in place to make the Confederations Cup a huge success”, what are the key touch-points that will convert visitors to brand advocates for destination South Africa and maximise the national brand equity? Read more >>CinemaSA takes “Best Actress” in SpainEleven-year-old actress Sobahle Mkhabase has won a Best Actress award in the film Izulu Lami (My Secret Sky), which also won the Audience prize at the recent Tarifa International Pan African Film Festival, held in Tarifa, Spain, it was announced yesterday, Tuesday, 9 June 2009. Read more >>Woolworths makes the differenceDigitalSocial media is a people problem [Roger Hislop] First the good news: using social media for marketing is not a technology issue; it's not a software issue; it's not even that complicated. Anyone, given a bit of sense and a free weekend to cruise some how-to sites, can learn how to use most of the popular social media platforms like YouTwitFace. Now the bad news: it is a people problem. You could even say it's an HR problem. Read more >>Scott Gray returns to QuirkBMW interactive marketing manager Scott Gray is moving back to Quirk eMarketing in Cape Town after several years as BMW South Africa's interactive marketing manager in Johannesburg. Gray will be leaving BMW at the end of July 2009 and will join Quirk in early August.Meeting print halfway [Adriaan du Plessis] It appears that, in the case of print as a publishing medium, you really can't teach very old dogs new tricks. Read more >>24.com's Roper moving to M&GChris Roper, editor-in-chief of 24.com is to become editor in charge of digital media products at Mail & Guardian, Nic Dawes, M&G editor-in-chief said on Twitter, yesterday, Monday, 8 June 2009. Read more >>Microsoft TechNet magazine now onlineMPASA again offering media coursesThe Magazine Publishers Association of South Africa is again running its media courses, the organisation said on Tuesday, 9 June 2009. The courses are designed to increase the skill levels of magazine writers and designers. Read more >>SABC board members hang on; Mpofu has last laughThe full judgment in the Dali Mpofu vs SABC court case‘Dying' SABC board at crossroadsJudges find Mpofu's dismissal unlawfulSABC: the blind leading the blindSACP wants SABC board out NEWSWATCH: The South African Communist party wants the entire SABC board to resign, reports Politicsweb, and the appointment of Ashwin Trikamjee as interim chairperson of the board is illegal, reports news24.com. Meanwhile, SABC staff members began staging a sit-in over wage demands, yesterday, Wednesday, 10 June 2009, and Gab Mampone has allegedly locked himself in his office today; he's allegedly being 'held hostage' reports IOL. Read more >>The SABC - master of its own disaster?Do you really understand the SABC crisis?Call to enter Sanlam Awards for Community Press 2009Entries are now open for the annual Sanlam Awards for Community Press. Full-time editors, journalists and photographers from all community newspapers in South Africa and Namibia that aren't published more than twice a week, qualify for entry, the organisers announced yesterday, Monday, 8 June 2009. Read more >>Corporate SMS system keeps Tshwane University connectedA corporate SMS system from Vox Orion has enabled staff and students at The Tshwane University of Technology (TUT) to keep in touch more easily. “The system is set up so that it's easy for users in different departments to send out alerts to all their students, for example if a lecture or test is moved or cancelled,” says the university's Stephen Rakgoale. Vox Orion is also supplying TUT with a managed voice solution that has cut the university's telephony costs.Sanlam Awards for Community Press 2009 - clarificationThere appears to be a lack of clarity regarding what publications can enter the Newspaper of the Year category. Consequently, Sanlam issued the following statement yesterday, Wednesday, 10 June 2009. Read more >>WAN conference to attract young readers The 8th World Young Reader Conference & Expo, to be held in Prague, Czech Republic, from 27 to 30 September 2009 will focus on how to attract and interact with young readers, the organisers stated yesterday, Tuesday, 9 June 2009. Read more >>Avusa Media appoints public editorIn a bid to implement recommendations made last year, Avusa Media announced yesterday, Monday 8 June 2009, the appointment of Thabo Leshilo as public editor - a position created to enable him to become the “readers' advocate”. Read more >>Sponsored billboard for feathered friendsPromotionskulula shows its “soccer noses” kulula is getting into the football spirit by repainting the nose cones of its entire fleet to resemble footballs, prior to the imminent start of the 2009 Confederations Cup, the lowcost airline announced yesterday, Tuesday, 9 June 2009. Read more >>Two win holidays with Chappies Dream holidays worth R50 000 each were won by two South African families in a Chappies competition that ran in February and March, the company announced yesterday, Monday, 8 June 2009. Read more >>YFM searching for white DJ Gauteng youth radio station YFM announced yesterday, Wednesday, 10 June 2009, that it has launched a nationwide search for its next radio star - a young white male. Read more >>Ulrich, Gratton on HR strategies, making the most of talent Professors Dave Ulrich and Lynda Gratton will appear live on stage in Johannesburg on August 19 and 20, 2009. Their presentations will cover a range of human resources subjects including the genetic make-up of the company of the future and a step-by-step strategy to make talent happen in the organisation, it was announced earlier this week. Read more >>CNN study finds combining TV/online advertising works bestRetailGolden local wins international taste awardName change for ECR ConferenceSalesWhere sales people go wrong [Louise Robinson] We all know the role of the sales person is to clinch those deals that will boost sales commission and help grow the company's bottom line. Then why do sales people always make the same mistakes over and over without realising they are doing so? Read more >>SponsorshipArniston Bay wines sponsor Knysna Oyster FestivalLifestyle brand Arniston Bay is the official wine sponsor of the Pick n Pay Knysna Oyster Festival, which is held in Knysna from 3 to 12 July 2009. Arniston Bay wines are available at Pick n Pay stores nationwide, as well as from a host of other retailers.TVThe Simpsons celebrates 20th anniversary at MIPCOMThe Simpsons, which is the longest-running prime-time TV series in history, will celebrate its 20th anniversary at MIPCOM 2009. In partnership with Twentieth Century Fox Television Distribution, which handles international distribution for the show, MIPCOM will hold a series of events to mark The Simpsons global success over the past two decades. Series creator and executive producer Matt Groening, along with executive producer Al Jean will be in Cannes, where Groening will receive the inaugural MIPCOM Creative Icon Award during a gala dinner, with Jean acting as master of ceremonies.New football programme for e.tv Shield No Sweat Golden Goal, e.tv's new football reality programme, will premiere on Wednesday, 17 June 2009, at 9.30pm, the station announced on Tuesday, 9 June 2009. Read more >>Youth MarketingCollect-a-Can connects via Facebook, TwitterIn a bid to reach the young and tech-savvy market, Collect-a-Can has decided to use social networking sites Facebook and Twitter. It is hoped this will help the organisation tap into an even wider audience, while allowing the public the opportunity to interact actively with it online. The youth market plays an important role in Collect-a-Can's business, with hundreds of thousands of South African schoolchildren being reached annually through its School Competition. In addition, young entrepreneurs are educated about the opportunities to be found in starting their own recycling businesses. For more, go to www.collectacan.co.za.Time to face it, guys, you desperately need training
MarketingSuze Orman's legal battle in the US has lessons for SA companies, consumers - SimplifiedA recent legal dispute between US financial guru, Suze Orman, and the family of a consumer who bought a long-term insurance policy from her company highlights the pitfalls of financial services companies producing two sets of documents for their customers: legally binding contracts and user-friendly marketing documents. Read more >>Forget the big idea and start marketing - Chris MoerdykIf marketing is applied properly, it simply cannot fail. Those are the words of one of South Africa's greatest marketers - former Toyota MD, Colin Adcock, who proved time and time again that the whole idea of marketing is to make sure that things like advertising, PR, branding, packaging, pricing and so forth aren't left to chance. That they are guaranteed to work. Read more >>AdvertisingDr Sarah Britten joins Y&R - Young & RubicamThe new addition to Young & Rubicam Johannesburg's team of anti-usualists is the recently appointed Strategic Planning Director, Dr Sarah Britten. Read more >>Lowe Bull crEATes emotion in the kitchen - Lowe Bull Lowe Bull Johannesburg's “more than food” campaign for Stork aims to inspire people to cook food from scratch, giving them ideas to help them make more than just a meal, but to express themselves through creating food. Read more >>Lowe Bull helps power Cape Town's Earth Hour - Lowe Bull In a clever piece of tactical advertising, Lowe Bull Cape Town took advantage of the World Wildlife Fund's Earth Hour to remind consumers about the power of sports-drink Powerade. Read more >>BrandingMagnum ice cream appoints Hello World Agency again! - Hello World AgencyHello World Agency, a full-service creative agency, has been awarded the Magnum ice cream account for the second year running. Read more >>Gabby Cowling joins Brand Alive - Brand Alive Gabby Cowling has joined the Brand Alive team as Brand Relationship Director. Gabby is one of the most seasoned brand and marketing professionals in the country, having most recently led the Standard Bank business for TBWA Hunt Lascaris. Read more >>Where is Mr Confederations Cup? - The Brand Union [Anthony Swart] For the last month, South Africa has been enveloped by the IPL action that has graced our TV screens, hearts and minds. It is this success that now only highlights the issues surrounding the Confederations Cup and the marked disparity between the marketing presence of both events. Read more >>Foosball: fast and furious - Foozi Gaming So you thought foosball was just something guys did while downing a few beers? Wrong! Foozi Gaming's recently held Doubles Foosball Tournament at Zoo Lake Sports Club saw some of South Africa's best players in action. Read more >>Manufacturers of slimline lightboxes and snap frames - Display ManiaDespite the onset of the global recession Display Mania is still moving forward in developing new products, i.e. the slimline lightbox and the brand-new econo fabri frame which can also be illuminated. Read more >>DigitalThe Digital Edge greatest hits - Cambrient The Digital Edge is taking a trip down memory lane by featuring the top five interviews selected from the last six month's twenty-two episodes. Read more >>To digital and beyond for companies - quickOnlineThrough the support of an advertising platform that combines hardware with webware, QuickOnline has made it possible for Vida e Café patrons to access HipZone hotspots free of charge. Read more >>Defining the social landscape in South Africa - FormFunction Digital Consultants Suddenly social networks are everywhere you turn and new ones are seemingly jumping up on a daily basis. There are even a few local ones that you may not have heard of, but that are quite popular with a highly active user-base. Read more >>New workshop adds polish to admin skills and the staff who use them - HeadSpark Often not enough is done to ensure that administrative staff receive proper “finishing” in terms of their basic English language and communication skills. For this reason, HeadSpark has launched a conveniently packaged workshop geared specifically towards helping admin personnel achieve excellence in their day-to-day tasks. Read more >>A first-class look for a first-class event company... - Currin't Events After ten years in the events industry Currin't Events decided it was time for a refreshing change to their brand image. Read more >>Kaya FM 95.9 and Fluid Media present A Celebration: Lira Live in Concert - Fluid Media Lira, who won the awards for Best Female Solo Artist, Best Adult Contemporary (English), Remix of the Year and Album of the Year this year's 15th Annual MTN SAMAs, will be treating audiences to a night of soulful afro pop at Carnival City's Big Top Arena on Friday, 21 August. Read more >>An electrical extravaganza for presidential inauguration - Oasys Innovations Oasys Innovations was responsible for supplying electrical infrastructure for the presidential inauguration held in Pretoria on 9 May 2009. Due to the nature of this prestigious affair, strict criteria and protocol had to be adhered to. Read more >>Sound Media delivers for DLF IPL - Sound Media With mere weeks to go until the kick-off of the DLF IPL tournament, the celebrity management division of The Sound Media group of companies, The Sound Syndicate, was called upon to secure and manage all live entertainment acts for the 59 games held countrywide. Read more >>The 2009 Pretoria SABC Education Baba Indaba a raging success with bumps, babies and parents - Baba Indaba The Pretoria SABC Education Baba Indaba, hosted from 5 - 7 June 2009, saw 19 701 parents, grandparents, expecting parents and kids all flocking to the at the Pretoria Showgrounds to take advantage of the show specials, unique exhibitors, educational offerings and the Takalani Sesame Muppets. Read more >>Oasys bonanza at Indaba - Oasys Innovations Oasys Innovations, an infrastructure supplier for exhibitions and events, struck a bonanza at this year's Indaba show in Durban with a record number of stands designed and built for various companies in the public and private sector. Read more >>Oasys Innovations delivers in SADC - Oasys Innovations Oasys Innovations' ties extend beyond the South African border into the SADC region, as well as to other countries on the African continent. During the course of the last few months Oasys Exhibitions has delivered a range of inventory and custom-designed stands to Bulawayo in Zimbabwe and Luanda in Angola. Read more >>Oasys sets the stage for ANC victory party - Oasys Innovations Oasys Audio Visual provided the infrastructure and technical support for the ANC's victory party held which was broadcast live across the SABC's television and radio channels and was attended by both local and international media correspondents. Read more >>MagazinesEat Out launches new digital magazine series - New Media Publishing Eat Out Best Of Seafood is the first serving in a new series of digital magazines produced by Eat Out in association with Prudential Portfolio Managers. Read more >>MediaProsound at Mediatech Africa 2009 - Mediatech [Richard Rumney] Prosound specialises in the design, supply and installation of professional audio and lighting equipment. Francois Lotter from Prosound tells us about their experience at Mediatech Africa 2007 and what they have in store for attendees at this year's trade fair. Read more >>MobileTrudon Mobile on the move - TrudonA new campaign encouraging usage of Trudon Mobile is underway, with a big focus on the current Lions rugby tour of South Africa. Read more >>MobiUs - mobile campaigns made easy! - EurocomEurocom, a Johannesburg-based new media and specialist promotions agency, has developed MobiUs - a dashboard tool that acts as an integrated solution to manage loyalty programmes, interactive voice response (IVR) systems, inbound SMS traffic and bulk SMS outbound sending. Read more >>NewspapersBeeld and the Bulls - the talk of the town - Beeld During the run-up to the Bulls' Super 14 final and once again after their victory Beeld's well-known bright red masthead made way for a blue one - the official colour of the Bulls. Read more >>Online MediaSA companies must rethink search marketing strategies in response to Google policy change - Acceleration MediaSouth African companies must re-evaluate their search marketing strategies now that Google has changed its policies around trademarked keywords bidding to allow companies to bid for trademarks and brand keywords that they do not own. Read more >>Record online traffic for Lewis Club magazine - New Highway PublishingThanks to a redesign and repositioning, the Lewis Club magazine website has seen the average number of page views jump by 82% in the first five months of 2009, while the average number of hits increased by 164%. Read more >>Keeping it in the family! - Internet AdSales Klaus Germann has joined Internet AdSales as Chief Executive Officer. Klaus spent almost seven years at one of South Africa's top advertising agencies, the last four years of which saw him found and run a full-service digital communications agency. Read more >>Out Of HomeKing James pushes outdoor media boundaries - King James Allan Gray and ad agency King James have once again pushed the boundaries of outdoor media with their latest billboard - a giant three-metre by twelve-metre quilt stitched out of twenty-four different fabrics, with over nine hundred individual squares. Read more >>ProductionVelocity and JWT Cape Town win a D&AD Yellow Pencil for innovative “Researchers Wanted” cinema ad - VelocityVelocity Films was looking for a batch of new researchers for their research department so they chatted to their neighbours in Cape Town, JWT, who created a campaign that spoke only to the most passionate potential candidates. Read more >>Alan Irvin does Mazda - Picture Tree Commissioned by Grey Advertising, director Alan Irvin's two 40” spots for the new Mazda BT50 had the Picture Tree crew heading to Mpumalanga for some spectacular panoramic shots. Read more >>Tooth Fairy brings a gift for Clearwater - Clearwater Tooth Fairy, Clearwater's latest promotional venture for M-Net, is fresh and clever, but the true secret of its success lies in the collaborative effort that went into conceiving and producing it. Read more >>Clearwater shortlisted for MTV Europe Music Awards design - ClearwaterLast year's MTV Europe Music Awards (EMA) in Liverpool was hailed as global trendsetter. Now the 2009 awards in Berlin will be pushing the broadcast design envelope even further - and the company behind the EMA's design could be from South Africa. Read more >>Frieze Films adds heart-tugging appeal to new Castle Milk Stout ad - Frieze Films Director Tony Baggott's interpretation of an empathetically conceived script by Lowe Bull Johannesburg has added heart-tugging appeal to the new Castle Milk Stout television commercial. Read more >>Sphere assists with ‘What Brings Us Together' for ABSA - Sphere Animation Studio The latest collaboration between Jupiter Drawing Room, Egg Films, Bladeworks and Sphere Animation Studio has produced a visual feast for football fans, reminding everyone that “It's what brings us together. Bafana Kaokela”. Read more >>Waterfront Studios supports local filmmakers with SA's most competitive indie film packages - Condor Cape TownWaterfront Studios, in partnership with leading rental companies and suppliers, has developed lens-to-finish packages aimed at productions with budgets under R3-million. Read more >>Clearwater helps M-Net shake the blues - Clearwater M-Net has shaken the blues and is offering its viewers a warming new set of colours. Since the 1st of June, the TV channel's logo has been liberated - the glass “M” has lost its box and a new colour palette has been introduced. Read more >>PR agency experiences growth amidst economic crisis - PURE CommunicationsThe launch of PURE Communications' new-look website, inspired by the innovative imagery of the iPhone, coincides with the PR agency's second anniversary and relocation to expanded premises along Sandton Drive. Read more >>Taryn Fritz PR lands Discovery Channel, Animal Planet account - Taryn Fritz Public RelationsIndependent public relations and communications agency, Taryn Fritz Public Relations, has been awarded the Discovery Channel and Animal Planet communications account. Read more >>Don't get trapped by your PR company - Ngage Public Relationsmany potential clients are afraid to commit to a single public relations company because their previous communications service provider locked them into a 12- or 24-month contract and did not deliver on their promises. Read more >>The key to fast and effective communications - Global Access[Rick Grantham] Disaster can strike at any point and a crisis communication strategy will be of no use if the company doesn't have relevant and up-to-date tools to implement it. It was with challenges of this nature in mind that Global Access came up with the brand proposition ‘Start Something'. Read more >>RadioJacaranda 94.2 ‘Feel Good' strategy heats up - Jacaranda 94.2As part of its ‘Feel Good' plan, Jacaranda 94.2, in proud partnership with Gift of the Givers, is making an appeal to its audience and corporate South Africa to support the annual Winter Warmer campaign which kicked off last month. Read more >>ResearchColuminate takes two awards at the 30th annual SAMRA conference - Columinate Columinate walked away with two awards at the recent SAMRA conference held at the Spier Estate in Stellenbosch. Columinate co-founder Henk Pretorius won both the Best First Time Speaker and Best Overall Paper for his paper entitled Research 2.5: Ceding control to consumers as co-researchers. Read more >>SponsorshipLimpopo to get a taste of world-class Vodacom Challenge soccer action - SAIL Limpopo football enthusiasts will get their first taste of the action in the Vodacom Challenge club tournament when Orlando Pirates take on Manchester City at the Peter Mokaba stadium in Polokwane on Saturday, 18 July, in the opening fixture of this year's event. Read more >>South Africa's first responsible business summit launches - Kaelo Worldwide MediaWorld-renowned thought-leaders and experts in social development will be gathering from 7-9 September at this year's Kaelo Responsible Business Summit in Johannesburg. This year's summit will focus on driving social innovation in development. Read more >>Youth MarketingThe Global Teen and South Africa - Youth DynamixIn 2008 Youth Dynamix's YouthTrax research study partnered with TRU USA in their Global Teen Study which included teens from 16 countries worldwide, representing five continents. The studies provide a holistic understanding of the lifestyles, behaviour, attitudes and mindsets of the youth. Read more >>
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