The winners of the Cannes Young Lions Film Competition have been announced. They are Adeline Chew of JWT, Malaysia, and Guy Dayan of Mizbala, Israel. The brief to the competition entrants was "to make a video that tells people why December's UN climate change summit in Copenhagen is one of the most important meetings in human history, and that the clock is ticking on our chances to save the world from the effects of climate change".
The two winners make up Team YouTube, which came about as a result of the partnership between YouTube and the Cannes Lions International Advertising Festival to search for two young creatives to win a trip to this year's festival and compete as Team YouTube.
Despite a drop in the number of Cannes Lions entries of 19.9% from a record-breaking 2008, this year there were still 22 652 entries from 86 countries, across the range of Lions categories, which with the addition of PR Lions, now number 11.
| 2008 | 2009 | % Variation 2009 v 2008 | |
|---|---|---|---|
| Cyber Lions | 2757 | 2205 | -20% |
| Design Lions | 1126 | 1139 | +1.2% |
| Direct Lions | 1697 | 1364 | -19.6% |
| Film Lions | 4626 | 3453 | -25.4% |
| Media Lions | 2000 | 1840 | -8% |
| Outdoor Lions | 5842 | 4498 | -23% |
| PR Lions | - | 431 | n/a |
| Press Lions | 7442 | 5048 | -32.2% |
| Promo Lions | 1103 | 1118 | +1.4% |
| Radio Lions | 1259 | 1153 | -8.4% |
| Titanium and Integrated Lions | 432 | 403 | -6.7% |
| TOTAL | 28284 | 22652 | -19.9% |
"We are particularly happy about the launch of the PR Lions, which have been so well supported by our colleagues in the PR industry. With 431 entries from 239 companies in 48 countries participating, it's a great welcome to Cannes for this new category," said Philip Thomas, Festival CEO.
The 56th International Festival will be held at Cannes, France, from 21 to 27 June 2009. To register to attend the festival, go to www.canneslions.com.
To view the winners' videos, go to www.youtube.com/CANNESLIONS.
