Advertising Video

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

The World Independent Advertising Awards (WINA), has released a video clip explaining how advertising can play an integral role in reviving economies post Covid-19. The video features 26 creative leaders from five continents who share the values of advertising to the economy. The judges and participants in the video are from various countries, including Germany, Colombia, Thailand, Mexico, Portugal, South Africa, and the WINA team. Watch the video below:.

Insurance company King Price has released a new TV commercial that has left South Africans in stitches once more, reports The South African. The advertisement is the latest in King Price’s “when others don’t make sense” series of advertisements and shows how checking someone’s temperature or the word ‘permit’’ can be misunderstood. In the advert, a woman approaches a roadblock, where a police office check her temperature and asks her for a permit, which has become a reality of SA’s lockdown situation. Watch the advertisement below:...

Google, in collaboration with Net#work BBDO, has released a video commemorating Africa Day. The message on the video centres around unity, reinforcing the brand’s “helpful” role. The video celebrates everything African using YouTube videos from content creators from across the continent. This is part of Google’s Africa Day roll-out this year, with the YouTube x Viacom Africa Day concert ieaturing talent from across the continent and the African diaspora. Watch the video below:...

Reputation management consultancy, Magna Carta, is using animation to educate people on the symptoms of the novel coronavirus and encourage them to practice physical distancing to curb the spread of the virus. The animated short video will be translated into 20 commonly spoken African languages and will also be available for anyone outside of Africa to translate it to a language of their choice for distribution to the communities outside of the continent.   The video includes education around washing hands, cutting non-essential travel, avoiding or cancelling large-scale public gatherings, physical distancing and remote working and is ideal for social media sharing.   Watch the video below:...

The New York Festivals International Advertising Awards released two new episodes of “Creativity From The Other Side” with David Sable this week, with two more episodes set to be launch next week. The 30 to 40-minute episodes are hosted by WPP senior advisor David Sable and feature interviews with creatives from various areas of art and business. In this episode, Sable chats to VMLY&R NY executive creative director NY and 2020 NYF executive jury member, Nathalie Brown:...

Fast-food restaurant KFC has launched a TV commercial for its new addition to its menu - the KFC Nuggets. The 30-second long advert, titled "Whenever, Wherever", targets a youthful, media-savvy market. The ad features a young man conveniently having KFC Nuggets in various locations including in a train, a pool and at the beach. A catchy rap song plays in the background, resonating well with the youthful target market. The commercial was shot by Massif director Marc Sidelsky in collaboration with Ogilvy Johannesburg....

The AICP Awards has enlisted the world’s most obsessive crafter to highlight the importance of craft and how the AICP Awards has celebrated craft in advertising. The film was conceived by a creative team at R/GA in New York and directed by Matt Piedmont at the US and UK-based production company PRETTYBIRD. AICP Awards has opened entries for the 2020 competitions – which includes The AICP Show, The AICP Post Awards and The AICP Next Awards. The deadline to enter is 14 February 2020....