Advertising Video

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Danette Breitenbach chats to Natalie Botha, director, creative development, Africa & Middle East, Kantar Millward Brown at the 2017 Apex Awards.

Danette Breitenbach chats to Luke Mckend, country director, Google South Africa at the 2017 Apex Awards.

Danette Breitenbach chats to Justin Spratt, head of business, sub-Saharan Africa, Uber at the 2017 Apex Awards.

Danette Breitenbach chats to Gareth Cliff, president of Cliffcentral.com at the 2017 Apex Awards.

Danette Breitenbach chats to Brett St Clair, head of digital product management at Barclays Africa at the 2017 Apex Awards.

South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food ad directed and shot by Egg Films' Jason Fialkov for Mortimer Harvey.

The ‘This is Your Time’ campaign from Vodacom aims to give the youth a platform to speak about the power of education....