Advertising Video

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

An activation devised by FCB Cape Town for BMW Motorrad scored well over three million views on social media in just three days.

Inecto wanted to portray the incredible bond between mother and daughter in a special way, honouring and paying tribute to the role that moms play in our lives and to show just how beautiful they are, inside and out.

Arcade Content's Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up's positioning as "the bold car that takes you places".

Arcade Content's Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up's positioning as "the bold car that takes you places".

Heigh ho, heigh ho! When Spitfire Director AK and Ireland/Davenport came together to create Isuzu's new TVC, it was off to work they went with a vengeance.

Wimpy's new Slam Burger is being introduced to the South African public via a TV ad running on the country’s major television stations from FCB Johannesburg and specialist production house, Hungry Films.

Arcade Content's Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.