Advertising Video

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Wimpy's new Slam Burger is being introduced to the South African public via a TV ad running on the country’s major television stations from FCB Johannesburg and specialist production house, Hungry Films.

Arcade Content's Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August.

In October 2015, the Paediatric ICU (PICU) at the Red Cross War Memorial Children's Hospital embarked upon a R100m-plus expansion and upgrade. The building will cost R75m and ICU equipment a further R25m. Faced with a chronic shortage of paediatric Intensive Care Unit (ICU) beds in Africa, the project will improve intensive care services for critically ill and injured children. The 22-bed PICU is the largest ICU for children in Africa, but simply cannot meet current demands. The hospital turned to advertising agency M&C Saatchi Abel to drive awareness and donations around the life-saving initiative....

Joe Public United's latest campaign for McCain pays homage to the one person in all our lives that means everything - mom. We all love our dear moms and although we are grateful for all that they do, we don't always get the chance to show our full appreciation.

Joe Public United's latest campaign for McCain pays homage to the one person in all our lives that means everything - mom. We all love our dear moms and although we are grateful for all that they do, we don't always get the chance to show our full appreciation.

Debonairs Pizza, the 25-year-old quick service restaurant that leads the pizza category, is launching a new flavour of its famous Triple-Decker - the Ultimate, a man-sized 5 sausage Triple-Decker.

LifePaint was conceived by creative agency Grey London and has been produced in partnership with Swedish start-up Albedo100.

There are certain things men don’t like to talk about: their favourite team losing, when they last cried during a movie, and their balls.

When the brief is to showcase South Africa and capture real South Africans in their own environments, things are bound to get personal.

Egg Films’ Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency, Johannes Leonardo.