Advertising Video

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Grey Africa recently produced the new Dulux Visualizer app TVC which has recently hit screens nationwide.

Like the previous Cartrack TVC, where the car magically disappears 'right in front of your eyes,' Grey Africa was proud to conceptualise yet another Cartrack TVC that brings the same surreal, quirkiness to life while delivering a strong, retail message and continuing to build and reinforce the Cartrack's bold and unique brand proposition.

Take two nights, four cars and 40 crew. Mix together with one super-determined director.

You would be excused for not hearing of 'Elegant Fuel' before. And awareness was precisely the goal with the first television commercial for the Louis Trichardt-based brand.

Ireland Davenport's "Black and Blue" ad for Care Haven and Salvation Army deserved a presentation film that was as powerful as the ad itself, and it had to happen fast.

Nedbank, together with Joe Public, has developed a new campaign to demonstrate the importance of successful partnerships and the role they play in championing the growth of its clients’ businesses....