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This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Short-term insurer Discovery Insure entertained M-Net viewers with yet another epic driving performance (with a clever twist) in its latest TV commercial.

Nissan has launched a new commercial with Slim of Egg Films directing for agency TBWA Hunt Lascaris. The ad focuses on a father son moment after a son proudly shows off his new car to his dad, only for the dad to pull a bit of a Jeremy Clarkson and put the new car through its paces.

Ace Expensive Girflriend, directed by Frieze Film's Malo 8, was named the joint Best of Reel in ididthatad's monthly SA Film Reel. The TBWA\Hunt\Lascaris ad follows two men who turn into their mothers when they give a friend some relationship advice.

Frieze Films’ Malo 8 directed Expensive Girlfriend, TBWA\Hunt\Lascaris’s new commercial for Ace maize meal. The ad follows two men who turn into their mothers when they give a friend some relationship advice.

Music speaks louder than words in this ad for Musica by FCB Cape Town.

Sometimes music speaks louder than words. FCB Cape Town landed a silver Pendoring in the Retail category for client, Musica.

This TV commercial for the Garmin VIRB Elite was shot using the Garmin VIRB Elite on location at the Blyde River Canyon in South Africa.

The new Old Mutual commercial, directed by Slim of Egg Films for FCB Johannesburg, focuses on the powerful question of "How much is enough?" in life.

OwenKessel Leo Burnett is making its play with the latest campaign for Amstel Lite, the new Amstel variant that has been launched in South Africa in September.

Of their current approach to work, Founding Creative Partner Alistair King says that it all starts with a good idea - somewhere in the company. "We then explode that good idea across the various divisions - without force-fitting mediums in order to create mixed media or integrated campaigns - in ways that nurture it into something even stronger and more effective. This collaboration of work within our various companies is behind some of the really strong work we've produced (and entered) this year."...