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South Africa

Results for third-party+cookies

News

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand
Marketing & Media
Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.
ICT
Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Source:
Marketing & Media
Embracing diversity: How brands can authentically support the LGBTQI+ community

Juandre Appelgryn 27 Feb 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
Marketing & Media
The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Brand building for the future with Invibes’ in-feed advertising
Marketing & Media
Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa
Marketing & Media
Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Image supplied.
Marketing & Media
Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

10 e-commerce trends to look out for in 2024
Retail
10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

#Trends: DMOs embrace AI and prioritise digital paid media in 2024
Tourism & Travel
#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Making the most of marketing insights with machine learning
Marketing & Media
Making the most of marketing insights with machine learning

Issued by Sprout Performance Partners 1 Nov 2023

Maximise campaign impact with Invibes' DCO
Marketing & Media
Maximise campaign impact with Invibes' DCO

Issued by Invibes Advertising 18 Oct 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX
Marketing & Media
Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Dentsu unveils the media trends set to shape 2024
Marketing & Media
Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released
Marketing & Media
IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Source:
Marketing & Media
Google Chrome just rolled out a new way to track you and serve ads. Here's what you need to know

Erica Mealy 11 Sep 2023

Source: © 123rf UJ's Dr Rukudzo Pamacheche gives three ways to elevate customer trust and confidence in a brand
Marketing & Media
3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Marketing & Media
Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients

Issued by Invibes Advertising 7 Aug 2023

Beyond the 3rd-party cookie: The future of ad targeting
Marketing & Media
Beyond the 3rd-party cookie: The future of ad targeting

Issued by Invibes Advertising 29 Jun 2023

From metrics to messaging: How ESG factors can boost your brand's PR efforts
Marketing & Media
From metrics to messaging: How ESG factors can boost your brand's PR efforts

Katherine McInnes, Issued by Meltwater 31 May 2023

Source:
Marketing & Media
7 secrets to maximise mobile campaign performance

Chrysa Karamanidi 15 May 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising
Entrepreneurship
#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Source:
Marketing & Media
Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?
Marketing & Media
Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

Source © Benoit Daoust Google says it is committed to making the ad-supported web a safer and more private place for everyone in Africa
Marketing & Media
Google: Making ad platforms safe for users, advertisers, and publishers in Africa

20 Jan 2023

Tapelo Zama, digital marketing manager of 555 Media Hub, says Web 3.0 is the pot of gold at the end of the rainbow for marketers
Marketing & Media
#BizTrends2023: Web 3.0 - The pot of gold at the end of the rainbow for marketers

Tapelo Zama 19 Jan 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data
Tourism & Travel
#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

Dentsu reveals its 2023 media trends
Marketing & Media
Dentsu reveals its 2023 media trends

Issued by Dentsu 9 Nov 2022

Source:
Marketing & Media
Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.
Marketing & Media
7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Discover, plan, book - a definitive guide to hotel marketing
Tourism & Travel
Discover, plan, book - a definitive guide to hotel marketing

Stewart Smith 1 Sep 2022

Source: © Jose Francisco Fernandez Saura In 2023 advertising investment will be inhibited by cooling economic conditions and third-party cookie blocking online
Marketing & Media
Third-party cookie blocking to slow global advertising growth

24 Aug 2022

Source: © everythingpossible The requirement for SQL skills is growing among digital agencies
Marketing & Media
SQL: increasingly relevant to digital agencies

Francois Jooste 14 Jun 2022

No such thing as 'too much loyalty'
Marketing & Media
No such thing as 'too much loyalty'

Issued by Semaphore 30 May 2022

#BizTrends2022: 5 trends shaping marketing and communication in 2022
ICT
#BizTrends2022: 5 trends shaping marketing and communication in 2022

Karyn Strybos 16 Feb 2022

The death of third-party cookies: What businesses and marketers need to know
ICT
The death of third-party cookies: What businesses and marketers need to know

Matthew Campbell 10 Feb 2022

#BizTrends2022: PR is dead; long live personal relations
Marketing & Media
#BizTrends2022: PR is dead; long live personal relations

Adam Hunter, Issued by Hook, Line & Sinker 10 Jan 2022

Grant Lapping
Marketing & Media
#BizTrends2022: Regulators and bigtech tame the digital Wild West

Grant Lapping 5 Jan 2022

#BizTrends2022: Using the Platform World as a content marketing strategy
Marketing & Media
#BizTrends2022: Using the Platform World as a content marketing strategy

Sarah Browning-de Villiers 5 Jan 2022

Source:
Marketing & Media
Research reveals what will reap benefits from decline of third-party cookies

22 Nov 2021

Image supplied
Marketing & Media
Warc releases The Marketer's Toolkit 2022: Global Trends Report

12 Nov 2021

A digital world without cookies
Marketing & Media
A digital world without cookies

Ryan McFadyen 6 Oct 2021

#PRaisethePR: Adam Hunter, 'Head Honcho' at Hook, Line & Sinker
Marketing & Media
#PRaisethePR: Adam Hunter, 'Head Honcho' at Hook, Line & Sinker

Evan-Lee Courie 11 Oct 2021

Marketing CPG in a digital world without cookies
Retail
Marketing CPG in a digital world without cookies

Tom Corey and Erica Clerf 16 Sep 2021

Planning for a world beyond third-party cookies
Marketing & Media
Planning for a world beyond third-party cookies

Mario de Lima 28 Jul 2021

What's next after third-party cookies?
Marketing & Media
What's next after third-party cookies?

21 Jul 2021

#IABInsightsSeries: Offline and online digital marketing
Marketing & Media
#IABInsightsSeries: Offline and online digital marketing

21 Jul 2021

And that's how the marketing cookie crumbles
Marketing & Media
And that's how the marketing cookie crumbles

Issued by Wunderman Thompson 15 Jul 2021

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