Creator | Bizcommunity

Creator | Bizcommunity

News

Beyond the algorithm: How African brands are rewriting the rules of growth

Digital

Beyond the algorithm: How African brands are rewriting the rules of growth

Azmina Khan, Issued by Dentsu 6 Aug 2025

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

Cannes Lions

#CreativeCircle2025: Influencing real cultural, societal and economic change

Terry Levin 4 Aug 2025

The class graduated in July in Cape Town. Source: Supplied.

Social Media

8 rising SA creators graduate from Dentsu School of Influence

1 Aug 2025

South African agency DoubleShift brings bold ideas to the UK at MAD//Fest London 2025

Advertising

South African agency DoubleShift brings bold ideas to the UK at MAD//Fest London 2025

Issued by DoubleShift 31 Jul 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Research

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

African startups take on medicine access gaps with smarter supply chains

Supply Chain

African startups take on medicine access gaps with smarter supply chains

30 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Advertising

Publicis West Africa crowned Creative Agency of the Year at 2023/2024 Gong Gong Awards

Issued by Publicis Groupe Africa 23 Jul 2025

Image credit: Tara Winstead on Pexels

Aesthetic Medicine

Scroll, watch, burn: sunscreen misinformation and its real‑world damage

Rachael Kent 23 Jul 2025

The Creative Circle event takes place next week in Joburg and Cape Town, featuring some of the best creative minds in the country. Book your seats now (Image by Carl Willoughby)

Cannes Lions

Book now for the Joburg and Cape Town Creative Circle Full Circle

18 Jul 2025

Will AI reshape the future of advertising? Gen Z demands authenticity

Artificial Intelligence

Will AI reshape the future of advertising? Gen Z demands authenticity

18 Jul 2025

World PR Day

#WPRD2025 | Tutone Communications' Melanie Ramjee: PR is about bringing a brand's story to life

Evan-Lee Courie 18 Jul 2025

#BehindtheCampaign: Corona Studios releases Jeffreys Bay doccie

Film & Cinematography

#BehindtheCampaign: Corona Studios releases Jeffreys Bay doccie

15 Jul 2025

Black Crown’s 'Afrobeatanicals' track, Be Sure’, featuring Ama Gaisie (Image supplied)

Promotions & Activations

Black Crown launches Afrobeatanical track

11 Jul 2025

Social Media

Ethan Kieffer on building a brand of authenticity in the digital world

8 Jul 2025

Carl Willoughby with his fellow Cannes Lions Direct2025 jury members (Image supplied)

Cannes Lions

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby 7 Jul 2025

Rob Garden has joined MSCSports in a new role created for him (Image supplied)

Sponsorship

Rob Garden joins MscSports

4 Jul 2025

The star-studded Showmax ad also features Grammy winner Tyla (Image supplied)

Advertising

#BehindtheCampaign: Showmax says dare to believe

4 Jul 2025

The voices that grow (with) us

Radio & Audio

The voices that grow (with) us

Candy Dempers, Issued by MediaHeads 360 2 Jul 2025

Source: © La Petite Marseillanais Fresh from her trip to the Cannes Lions, Ann Nurock explores the two trends of the enduring power of human creativity and the rise of the creator economy

Cannes Lions

#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy

Ann Nurock 1 Jul 2025

#YouthMonth: Mandisa Jakavula blends TikTok fame with a budding music career in SA

Music

#YouthMonth: Mandisa Jakavula blends TikTok fame with a budding music career in SA

Evan-Lee Courie 30 Jun 2025

Kendra Hyman specialise in creator management at Special Effects Media (Image supplied)

Social Media

#WorldSocialMediaDay: Local stories, global conversations

Kendra Hyman 30 Jun 2025

Moghelingz is one of the content creators to benefit. Source: Supplied.

Social Media

TikTok’s commitment to 3,000 African creators

24 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

Cannes Lions

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

Source: © 123rf Kyla Booysen, senior partner manager, Special Effects Media, says Brands looking to stay culturally relevant can no longer ignore the power of gaming, especially when it comes to engaging Gen Z

Youth Month

#YouthMonth: Gaming - A gateway for Gen Z

Kyla Booysen 19 Jun 2025

#Cannes2025 winners: Experience and Strategy Lions

Cannes Lions

#Cannes2025 winners: Experience and Strategy Lions

Danette Breitenbach 20 Jun 2025

$TBWA\Hunt\Lascaris and Razor PR, M&C Saatchi Abel have been named in the Engagement Lions announced Sunday, 15 June 2025$

Cannes Lions

#Cannes2025: TBWA\Hunt\Lascaris and Razor PR feature in Engagement Lions shortlists

Danette Breitenbach 15 Jun 2025

Joe Public opens SA's account at #Cannes2025

Cannes Lions

Joe Public opens SA's account at #Cannes2025

14 Jun 2025

African Gen Z on the rise in the global influence economy

Youth Month

African Gen Z on the rise in the global influence economy

Issued by Dentsu 12 Jun 2025

The One Club for Creativity

Key insights from The One Show 2025 you can’t miss

6 Jun 2025

TikTok is reshaping the travel experience — from inspiration to booking

Travel

TikTok is reshaping the travel experience — from inspiration to booking

Robin Fredericks 13 Jun 2025

Discover June's film releases: A mix of sci-fi, horror, and drama

Film

Discover June's film releases: A mix of sci-fi, horror, and drama

Daniel Dercksen 4 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Sheer Publishing Africa rebrands to Downtown Music Publishing Africa

Music

Sheer Publishing Africa rebrands to Downtown Music Publishing Africa

2 Jun 2025

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Marketing

Lebogang Moerane heads social and influencer team at Dentsu Creative SA

Issued by Dentsu 2 Jun 2025

Netflix's Queue magazine marks 20th issue

Magazines

Netflix's Queue magazine marks 20th issue

29 May 2025

SABC2's Muvhango says goodbye

TV

SABC2's Muvhango says goodbye

29 May 2025

Music

What every musician needs to know about copyright

Nick Matzukis 28 May 2025

Nivea’s new campaign, 'It’s in the Name – I AM #1 shines a spotlight on what it means for women to feel and be number one (Image supplied)

Advertising

Nivea's I AM #1 campaign puts women first

28 May 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

Africa Month

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

Media

Galliova Awards embrace social media influencers in new revamp

28 May 2025

Merging gaming and virtual play with real world commerce

Media

Merging gaming and virtual play with real world commerce

Issued by Advertising Media Forum 26 May 2025

Social Media

Why Meta is in trouble in Nigeria and what this means for Facebook, Instagram and WhatsApp users

23 May 2025

Education

Dentsu School of Influence Kenya sends off first graduates with 40 brand deals in hand

Issued by Dentsu 22 May 2025

Bigger isn’t always better. Here’s why

Advertising

Bigger isn’t always better. Here’s why

Dawn Rowlands, Issued by Dentsu 21 May 2025

Kudzi Chikumbu launches groundbreaking podcast: Not Just One Thing

Podcasts

Kudzi Chikumbu launches groundbreaking podcast: Not Just One Thing

Issued by Lynne Collins Communications 19 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

Dan Mace's latest fim is a hard-hitting documentary that dives into the heart of Cape Town’s deadly taxi wars (Image supplied)

Film & Cinematography

Filmmaker and YouTube creator Dan Mace's latest film, not for the faint-hearted

16 May 2025