The Samsung Galaxy Content Creator Awards have announced their final nominees ahead of the awards ceremony in Johannesburg on Saturday, 17 October 2026, with the shortlisted entries recognising creativity across branded campaigns and smartphone-shot content.
The awards celebrate South African creators and teams working across digital entertainment, brand partnerships and social media, reflecting the growing role of the creator economy in culture and business.
Branded campaigns make the shortlist
The Excellence in Branded Content Award recognises campaigns that bring brands and creators together to produce content designed to connect with audiences.
This year’s finalists are:
- Ace Labs for Capitec Life Cover x Sihle Dembuza Bread Winners
- Oliver Agency for Cleanipedia presents Bakhombise
- WPP Media South Africa for Head and Shoulders #DramaFreeMzansi
- WPP Media South Africa for Gillette Venus The Last Bit of Summer
- You People for swiitchbeauty Seeing Double
The category highlights the role of creative partnerships in developing branded content that goes beyond traditional advertising to engage audiences through storytelling and digital platforms.
Creators put Samsung Galaxy technology to the test
The #CapturedWithGalaxy Award, presented by Samsung Galaxy, celebrates creators using smartphone technology to produce original visual content.
Participants were challenged to create an extraordinary piece of content using any Samsung Galaxy device. The finalists are:
- Baxbara
- Bella Monsoon
- Kaytee Shots
- Sibo Mchunuu
- Yombusoo Cthandiwe
Rae Hargreaves, head of marketing for Mobile experience at Samsung South Africa, says the category showcases the creative possibilities offered by mobile technology.
“The quality, originality, and visual polish displayed across these shortlisted reels is truly inspiring,” says Hargreaves. “It’s exciting to see how creators are using Samsung Galaxy technology to push the boundaries of what can be captured and shared.”
Countdown to awards night
The ceremony will bring together creators, entertainers, digital personalities and industry partners to recognise work across South Africa’s creator community.
“We’re incredibly excited to reveal this year’s finalists and celebrate the talent, creativity and originality coming out of South Africa’s creator community,” says Manuela Dias de Deus, founder of the Content Creator Awards and One-eyed Jack.
“The calibre of the work this year has been exceptional, and we can’t wait to bring everyone together for what promises to be a very special night.”
Limited tickets are available through Quicket for those who want to attend the event in person.
The awards are supported by partners including Samsung Galaxy, BYD, Cars.co.za, Telkom, YouTube, 947, eVOD, LIFT, One-eyed Jack, The Creator Club, Ray-Ban and Humanz.
For more information, visit the Content Creator Awards website.
