Ad testing | Bizcommunity

Ad testing | Bizcommunity

News

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Marketing

Hello Ara launches "Ekasi World" on Roblox, pioneering South African qualitative research platform

Issued by Hello Ara 9 Oct 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Kagiso Media Radio launches groundbreaking neuro research product

Research

Kagiso Media Radio launches groundbreaking neuro research product

Issued by Kagiso Media Radio 11 Sep 2023

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Advertising

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Issued by Kantar 3 May 2022

How can you get the best return from your TV advertising?

Advertising

How can you get the best return from your TV advertising?

Vera Sidlova, Issued by Kantar 20 Apr 2022

Can anybody hear me? The power of music in advertising

Advertising

Can anybody hear me? The power of music in advertising

Polly Wyn Jones, Issued by Kantar 30 Nov 2021

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Media

#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Monique Claassen, Issued by Kantar 9 Nov 2021

Insights at the speed of business with Kantar

Research

Insights at the speed of business with Kantar

Issued by Kantar 28 Oct 2021

The 5 habits of highly effective advertisers

Research

The 5 habits of highly effective advertisers

Daren Poole, Issued by Kantar 14 Apr 2021

Screengrab from the Clicks website.

Research

How conducting solid research could have prevented the Clicks fiasco

Percy Shangase 7 Sep 2020

Double feature for FoxP2 SA by Kantar

Advertising

Double feature for FoxP2 SA by Kantar

Issued by Dentsu 26 Aug 2020

A new organisational structure for a new era

Digital

A new organisational structure for a new era

Kevin Kruger, Issued by BMi Research 1 Jul 2020

Advertising with authentic empathy during Covid-19

Research

Advertising with authentic empathy during Covid-19

Daren Poole, Issued by Kantar 29 Apr 2020

As seen in the Kantar AdReaction Getting Gender Right webinar.

Fairness First

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

Leigh Andrews 18 Mar 2019

Research

Columinate on non-conscious insights as the measure of tomorrow

Leigh Andrews 15 Mar 2018

Advertising

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Issued by Kantar 17 Jan 2018

Bank advertising: a hit-or-miss

Research

Bank advertising: a hit-or-miss

Jessica Tennant 1 Dec 2017

Research

Measuring the consumers of advertising

mike broom 7 Jul 2017

Petro Kuprynenko © –

Research

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

ximagination © –

Research

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

#BizTrends2017: Mobile trends for 2017

Trends

#BizTrends2017: Mobile trends for 2017

Diane Gantz 16 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Marketing

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

Issued by Kantar 10 Jan 2017

AD360 set to revolutionise advertising performance research

Research

AD360 set to revolutionise advertising performance research

Issued by Ornico 3 Sep 2015

Digital Barometer one of new research products launched

Research

Digital Barometer one of new research products launched

28 May 2014

Driving mobile from Cape to Cairo

Mobile

Driving mobile from Cape to Cairo

Charles Foster, Issued by Kantar 14 Mar 2014

Entering next phase of mobile research strategy across AME

Mobile

Entering next phase of mobile research strategy across AME

10 Sep 2013

Millward Brown - The mobile revolution

Research

Millward Brown - The mobile revolution

Issued by Kantar 5 Sep 2013

SA youth survey: TV ads entertaining, but not truthful

Advertising

SA youth survey: TV ads entertaining, but not truthful

4 Feb 2013