Playbook | Bizcommunity

Playbook | Bizcommunity

News

Bradly Howland, CEO, Alkemi Collective, says corporate reputation now behaves like statecraft, but most of the PR profession is still equipped for something else (Image supplied)

World PR Day

#WPRD26 | From a quiet foundation to 3 habits of diplomacy PR needs to steal

Bradly Howland 29 Jul 2026

Tribunal approves Equinix data centres despite activist objections

Data & Analytics

Tribunal approves Equinix data centres despite activist objections

Sharon Kimathi 29 Jul 2026

EXCLUSIVE: Why SA’s top fashion retailers can no longer blame weak macroeconomics

Retailers

EXCLUSIVE: Why SA’s top fashion retailers can no longer blame weak macroeconomics

James Townsend 29 Jul 2026

The brief is still the most important document in advertising

Advertising

The brief is still the most important document in advertising

Courtney Chapple, Issued by Brave Group 28 Jul 2026

AI theatre is the most expensive show in marketing

Marketing

AI theatre is the most expensive show in marketing

Mat Sexwale, Issued by Brave Group 24 Jul 2026

The country that builds world champions is learning to build a world-class state

Events & Conferencing

The country that builds world champions is learning to build a world-class state

Issued by Topco Media 23 Jul 2026

How South Africa's youth are rewriting the marketing playbook

Marketing

How South Africa's youth are rewriting the marketing playbook

Sthando Msweli, Issued by Matte BLK 16 Jul 2026

Forge declares war on AI theatre with a free Playbook for agencies and marketers

Artificial Intelligence

Forge declares war on AI theatre with a free Playbook for agencies and marketers

Issued by Brave Group 14 Jul 2026

Moving IP abroad: Key rules for SA businesses

IP Law

Moving IP abroad: Key rules for SA businesses

Sara-Jane Pluke 9 Jul 2026

Stop managing change, start building for it instead

Management & Leadership

Stop managing change, start building for it instead

Keren-Amy Laughton, Issued by DY/DX 8 Jul 2026

Source: Supplied. Lasbery Oludimu; Yellow Card Group VP of Operations and MD of Yellow Card Nigeria.

Fintech

PayPal and Visa may need Africa’s stablecoin expertise soon

Lasbery Oludimu 7 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

Fandom as algorithmic fuel: How AI is killing traditional marketing

Marketing

Fandom as algorithmic fuel: How AI is killing traditional marketing

Mathabatha Sexwale, Issued by Brave Group 29 Jun 2026

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Advertising

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Kabelo Kale, Issued by The Media Krate 29 Jun 2026

After 3 decades in media, Ana Carrapichano launches Mediology Academy globally

Education

After 3 decades in media, Ana Carrapichano launches Mediology Academy globally

Issued by Mediology 24 Jun 2026

WPP will become the first advertising partner to pilot Meta's new creative solution. Source: Supplied.

Artificial Intelligence

WPP and Meta expand partnership with new creative AI pilot

23 Jun 2026

Avocado playbook shows fresh produce must align with Gen Z values

Agriculture

Avocado playbook shows fresh produce must align with Gen Z values

Barry Landman 18 Jun 2026

Image supplied.

Aesthetic Medicine

Soothe operator: Why South African skin needs locally-made products

18 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Technology

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Evan-Lee Courie 10 Jun 2026

#BehindtheIMC | Cassava Technologies' Ifeoma Jibunoh: AI shifting African businesses

IMC Conference

#BehindtheIMC | Cassava Technologies' Ifeoma Jibunoh: AI shifting African businesses

Danette Breitenbach 1 Jun 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026

The future of work requires organisations to ‘unlearn’

Trends

The future of work requires organisations to ‘unlearn’

Issued by DY/DX 19 May 2026

Image supplied.

Aesthetic Medicine

NtryMed debuts The Ordinary-style efficacy at accessible prices in SA

Maroefah Smith 15 May 2026

AI visibility and AEO for B2B businesses

Artificial Intelligence

AI visibility and AEO for B2B businesses

Luke Marthinusen, Issued by MO Agency 14 May 2026

The riskiest thing you can do is be ignorable

PR & Communications

The riskiest thing you can do is be ignorable

Johannes Keiper and Kabelo Ma, Issued by M+C Saatchi Abel 12 May 2026

Why refill won’t scale on good intentions alone

FMCG

Why refill won’t scale on good intentions alone

Issued by DY/DX 8 May 2026

Artificial Intelligence

Your brand is already being judged by an AI that has never read your press release

Nkateko Khosa, Issued by Brave Group 29 Apr 2026

Supplied image: Adrian Moors

Management & Leadership

SA boards: Moving beyond box-ticking to real corporate accountability

Adrian Moors 14 Apr 2026

How brands can update their marketing system for the AI era

Marketing

How brands can update their marketing system for the AI era

Caitlyn Greve 14 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

Liesel Dentlinger

Logistics & Transport

Adaptive leadership in motion: Why logistics needs a different kind of strength

Liesel Dentlinger, Issued by Unitrans 13 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#OrchidsandOnions

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

South African businesses have a hidden advantage in the global AI race

Software

South African businesses have a hidden advantage in the global AI race

Issued by Lambie AI 25 Mar 2026

New York Festivals Lady Liberty will host a global virtual panel, Rewriting the Creative Playbook from the Middle East and the Role Women Play (Image source: © Bluffteon Today )

Advertising

NYF spotlights women shaping the Middle East’s creative future

19 Mar 2026

EXCLUSIVE | Pep's R95bn success story: How dignity drives retail innovation

Retailers

EXCLUSIVE | Pep's R95bn success story: How dignity drives retail innovation

James Townsend 17 Mar 2026

Western Cape sizzles: Record-breaking heat wave sets new March temperature highs

Climate Change

Western Cape sizzles: Record-breaking heat wave sets new March temperature highs

13 Mar 2026

Social Media

How Instagram addictiveness lawsuit could reshape social media – platform design meets product liability

Carolina Rossini 12 Mar 2026

Transforming retail governance: How pragmatism and purpose are reshaping the future

ESG

Transforming retail governance: How pragmatism and purpose are reshaping the future

Phumlani Dyini 11 Mar 2026

Candice Burgess-Look. (Image supplied)

PR & Communications

5 ways brands can optimise PR in the age of AI search

Candice Burgess Look 10 Mar 2026

Dylan Kruger, managing partner: Africa Network, M+C Saatchi Abel says 2026 is a wake-up call for a continent ready to lead (Image supplied)

Digital

#BizTrends2026 | M&C Saatchi Abel’s Dylan Kruger: The end of “social” media; the start of Africa’s build era

Dylan Kruger 25 Feb 2026

Your marketing strategy was built for a budget you no longer have

Marketing

Your marketing strategy was built for a budget you no longer have

Issued by AdBot 24 Feb 2026

Cheryl Reddy, founder of Comms Reddy shares valuable lessons after the launch of the agency (Image supplied)

PR & Communications

Quiet growth: 4 lessons on building a PR agency that lasts

Cheryl Reddy 20 Feb 2026