Playbook | Bizcommunity

Playbook | Bizcommunity

News

Dylan Kruger, managing partner: Africa Network, M+C Saatchi Abel says 2026 is a wake-up call for a continent ready to lead (Image supplied)

Digital

#BizTrends2026 | M&C Saatchi Abel’s Dylan Kruger: The end of “social” media; the start of Africa’s build era

Dylan Kruger 2 hours

Your marketing strategy was built for a budget you no longer have

Marketing

Your marketing strategy was built for a budget you no longer have

Issued by AdBot 1 day

Cheryl Reddy, founder of Comms Reddy shares valuable lessons after the launch of the agency (Image supplied)

PR & Communications

Quiet growth: 4 lessons on building a PR agency that lasts

Cheryl Reddy 20 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 10 Feb 2026

Anton van Heerden, CEO of DNA EOR

Trends

#BizTrends2026 | DNA EOR's Anton van Heerden: 8 global hiring shifts HR can’t ignore in 2026

Anton van Heerden 5 Feb 2026

The all-inclusive snow escape you didn't know you needed

Tourism

The all-inclusive snow escape you didn't know you needed

Issued by Urban Espresso 5 Feb 2026

#BizTrends2026 | Pattern's James Townsend: 2026 is fashion’s exponential, ‘sentient’ turning point

Trends

#BizTrends2026 | Pattern's James Townsend: 2026 is fashion’s exponential, ‘sentient’ turning point

James Townsend 3 Feb 2026

Openfield/Baby George partnership rewrites the sponsorship and experiential playbook

Sponsorship

Openfield/Baby George partnership rewrites the sponsorship and experiential playbook

Issued by Openfield 2 Feb 2026

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Marketing

#BizTrends2026 | Jubez Digital: What Search in 2026 demands of marketers

Julie Rosenbaum and Heleen Alberts 2 Feb 2026

Financial media networks bring commerce media to consumer banks, transforming customer engagement into a new growth stream (Image source: © 123rf )

Banking

Banks cash in on the retail media gold rush

29 Jan 2026

The real work in a new client–agency relationship begins after the pitch, when the honeymoon period is over, (Image source: © 123rf )

Marketing & Media

New client–agency relationships: Closing the gap between pitch and partnership

29 Jan 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

Artificial Intelligence

Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

Bruce Schneier and Nathan Sanders 16 Jan 2026

Image credit: on Pexels

Aesthetic Medicine

From sun safety to sex appeal: what sunscreen ads reveal about beauty ideals and power

Lauren Alex O'Hagan and Lame M. Kenalemang-Palm 8 Jan 2026

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Branding

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

Who to watch: Africa's Top 10 PR professionals

PR & Communications

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

WhatsApp is Africa

Marketing

WhatsApp is Africa

Megan du Toit, Issued by Dentsu 8 Dec 2025

Beyond the hype: What Black Friday can teach communicators about driving employee engagement

PR & Communications

Beyond the hype: What Black Friday can teach communicators about driving employee engagement

Issued by icandi CQ 28 Nov 2025

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 27 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

How we knew it was fake: Diving into digital deception trends

Trends

How we knew it was fake: Diving into digital deception trends

Issued by We Do Digital 21 Nov 2025

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

CRM, CX, UX

The partnership playbook: How strategic alliances are rewriting customer retention rules in SA

Michelle Geere, Issued by AdBot 21 Nov 2025

Environment & Natural Resources

COP30: Severe weather is natural, but the disasters that follow aren't

Yolandi Meyer 20 Nov 2025

Black Friday faces threat from a surge in cyber attacks on supply chains

Supply Chain

Black Friday faces threat from a surge in cyber attacks on supply chains

Doros Hadjizenonos 20 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Startup.Africa: Building a community of entrepreneurs, investors and operators

Community

Startup.Africa: Building a community of entrepreneurs, investors and operators

Issued by Startup.Africa 14 Nov 2025

Aesthetic Medicine

Innovation, experience, and expansion: Trendier AI's 2026 K-beauty forecast

Maroefah Smith 13 Nov 2025

How resolving issues can turn first-time buyers into loyal customers

CRM

How resolving issues can turn first-time buyers into loyal customers

Liezel Jonkheid 12 Nov 2025

How locally-driven hotels are driving West Africa's hospitality resurgence

Hospitality

How locally-driven hotels are driving West Africa's hospitality resurgence

12 Nov 2025

Reckitt has appointed WPP Media to manage its media planning and buying across 21 European markets (Image supplied)

Media

Reckitt appoints WPP Media

10 Nov 2025

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Marcel Capra, Chief Operations Officer of EQPlus

#EvolutionofWork

From chaos to clarity: The transformation of independent contracting

Marcel Capra 7 Nov 2025

Image source: DC Studio from

Law Practice

Revisiting the validity of virtually commissioned affidavits

Dee-dee Mathelela 29 Oct 2025

Image credit: on

Mining

Can South Africa hold its mining tech edge as Anglo American relocates?

Reginald Letsholo 28 Oct 2025

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Marketing

CMO Playbook: 5 strategic plays for leaders navigating marketing mayhem

Issued by Hoorah Digital 22 Oct 2025

Source: Supplied. Eshmael Mpabanga, Country Head: Intellect Design Arena South Africa.

Fintech

#EXCLUSIVE: Why SA's core financial infrastructure needs a foundational redesign

Eshmael Mpabanga 20 Oct 2025

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Marketing

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Mathabatha Sexwale, Issued by Brave Group 21 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Access Bank CEO Sandile Shabalala champions CEO–corporate affairs alignment at JSE Symposium

Financial Services

Access Bank CEO Sandile Shabalala champions CEO–corporate affairs alignment at JSE Symposium

Issued by The Publicity Workshop 15 Oct 2025

A time for renewal: How SMEs can streamline processes for a more seamless operation

SMEs

A time for renewal: How SMEs can streamline processes for a more seamless operation

Jeremy Lang, Issued by Business Partners Limited 10 Oct 2025

Inside SA’s retail security crisis: Protecting your business from cyber threats and fraud

Security

Inside SA’s retail security crisis: Protecting your business from cyber threats and fraud

Chandni Gopal, Aaqilah Nagdee & Precious Maphupha 9 Oct 2025

Vaughan Croeser, vice president, marketing: The South African Breweries (AB InBev), says marketers must build for the long term responsibly (Image: © Bizcommunity)

IMC Conference

#NedbankIMC2025 | Vaughan Croeser: Build for the long-term, responsibly

Danette Breitenbach 3 Oct 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Image credit: on Pexels

Aesthetic Medicine

Skin + care: Why beauty brands should move past one-size-fits-all solutions

Justine Liebenberg 25 Sep 2025

Image supplied.

Aesthetic Medicine

Alma Hybrid Laser's redefining skin treatments land in Cape Town

23 Sep 2025